Sawad Thotathil, MD MCE MHM and AVP, Persistent Systems
Customer Relationship Management (CRM) is the well-known backbone of commercial sales forces across the globe. But what many don’t realize is that CRM has a utility that extends far beyond relationship-building in a traditional business setting. CRM systems are now engaging more than customers. They’re engaging patients in a healthcare setting far more complex than any retail or B2B enterprise.
CRM applications are used to engage patients
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Healthgrades Launches AI-Powered CDP Platform to Improve Patient Experience
Today, Healthgrades announced the first Customer Data Platform (CDP) built for healthcare. Healthgrades CDP – powered by AI & Deep Learning tech - will allow health systems to bring together once disparate data into a single platform. It will provide health systems with a holistic view of patients, with the long term goal of transforming and personalizing the patient experience. Healthgrades Benefits Healthgrades CDP will also serve as the underlying data management solution for powering CRM
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hc1.com Raises $7M to Further Expansion into Healthcare CRM Market
hc1.com, a Indianapolis, IN-based provider of healthcare relationship management, today announced it has raised $7 million in new Series B capital led by private equity firm Health Cloud Capital and included participation from Elevate Ventures, a long-time investor in hc1.com. The latest round of funding enables the company to continue its aggressive expansion within the healthcare CRM market, and to drive expanded adoption of its newly launched information services, including hc1
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Chilmark Report Reveals Adoption Challenges for Patient Relationship Management Solutions
Enterprise healthcare organizations (HCOs) striving to improve patient engagement increasingly turn to solutions that can be described as patient relationship management (PRM) – but, as the latest report from Chilmark Research describes in detail, it’s much more than a rebranding of customer relationship management (CRM) for healthcare.The Market Scan Report, Patient Relationship Management: Higher Stakes Than CRM, describes why HCOs are interested in solutions that promise more targeted patient
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Healthcare CRM: From Marketing to a Foundation for Value-based Care
For many healthcare organizations, the decision to employ a customer relationship management (CRM) solution is typically driven by the marketing department. Marketers need data-driven tools that enable them to better segment and identify high-value consumers, leverage demographics and behavioral data to personalize messages, and measure the ROI for marketing programs.Today, the potential value of healthcare CRM extends far beyond marketing, supporting myriad use cases in both clinical and
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