Consumers continue to cut ties with traditional TV and cable services, prompting industries like the prescription pharmaceutical industry to evolve their marketing mix to accommodate emerging media.
Pharma advertisers spend billions on traditional TV advertising, but as streaming services began to experience explosive growth early in the pandemic, advertising strategies had to adapt. TV-centric advertisers relied on (and still rely on) dayparting (scheduling ads during certain times of the
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Digital Health | News, Analysis, Insights - HIT Consultant
Theator Raises $39.5M for AI-Driven Surgical Intelligence Platform
What You Should Know:
- Theator, the first-of-its-kind AI-driven Surgical Intelligence Platform, announced that it has extended its Series A funding round by $24M, bringing the round’s total to $39.5M
- The extension was led by Insight Partners with support from existing investors including Blumberg Capital, Mayo Clinic, NFX, StageOne Ventures, iAngels, and former Netflix Chief Product Officer Neil Hunt. In addition, new growth investors including iCON and TripActions’ CEO and Co-founder
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Impact of Applying Law of Small Numbers to the Telehealth Industry & Why Its Unsustainable
Driven by headlines and incomplete, misleading data that favor a telehealth narrative, health systems and healthcare investors must start asking "who" is actually supporting waning demand.
The healthcare industry is no stranger to the 80/20 rule. The principle says 80% of an effect is driven by 20% of a cause, and in healthcare, it usually refers to there being a specific cohort of the population (e.g., the chronically ill) driving the majority of care utilization and costs.
More recently,
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FDA Awards 510(k) Clearances for ZEUS System/Zio Watch
What You Should Know:
- Today, iRhythm (a digital health company) and Verily (Alphabet’s life sciences research organization) announced joint FDA 510(k) clearances for the ZEUS System and Zio Watch. Together they create an integrated, prescription-based solution that will improve clinician workflows, care pathways and the patient experience.
- The ZEUS System is the AI algorithm and solution component of the Zio Watch – a clinical grade, long-term and noninvasive wearable that not only
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Covid Clinic Expands Its Services to Offer Treatment Options, Telemedicine Consultations & Prescription Access
What You Should Know:
- Covid Clinic, a nationwide network of COVID-19 testing sites is expanding its core service offerings across the United States.
- In partnership with Driven Care, patients will now be able to easily access treatment options, including antiviral prescription services and consultations, through its newly launched telemedicine services.Why It Matters
According to the CDC’s most recent data release, COVID-19 cases are exponentially rising across the country, due
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Amazon to Acquire One Medical for $3.9B
What You Should Know:
Today Amazon and One Medical announced that they have entered into a definitive merger agreement under which Amazon will acquire One Medical.
Under terms of the agreement, Amazon will acquire One Medical for $18 per share in an all-cash transaction valued at approximately $3.9 billion, including One Medical’s net debt.
One Medical Background
One Medical is a human-centered, technology-powered U.S. primary care organization
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Medable Partners with Withings Health Solutions to Integrate Health Devices in Decentralized Clinical Trials
What You Should Know:
- Medable Inc., the leading SaaS platform provider for patient-centered clinical trials, today announced a new partnership with Withings Health Solutions, the business-to-business division of Withings, one of the global leaders in at-home connected health
- Withings’ devices will seamlessly connect to Medable’s decentralized clinical trial platform, reducing the burden on sponsors and sites while empowering patients to participate in trials from home.
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RapidAI Awarded FDA Clearance for AI-Powered CT Scans to Identify Intracerebral Hemorrhage
What You Should Know:
- RapidAI, the global leader in neurovascular and vascular AI-enhanced clinical decision support and patient workflow, today announced it has received FDA clearance for Rapid Hyperdensity, the newest addition to the RapidAI platform.
- The tool empowers physicians to quickly assess the severity of injury in patients with acute neuro conditions such as traumatic brain injury and brain hemorrhages – allowing for better and faster patient care decisions.
AI Powered
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The Benefits of Supporting Medical Information Teams with AI Agents
Life science organizations field a wide range of requests for medical information from the healthcare providers and patients they serve. Addressing these inquiries is important from numerous perspectives, from customer support and pharmacovigilance to post-market surveillance, medication adherence and patient outcomes.
Global organizations face two related challenges in answering requests for medical information. For the sake of customer service, they must strive to answer these
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Can Health Plans Lead Us Towards Data-Driven Health Equity?
The Institute for Healthcare improvement indicates that twice as many healthcare organizations cite health equity as a top priority today when compared to 2019. It may feel like the COVID-19 pandemic just made us collectively realize that health disparities exist, but they have been acknowledged in academic, government, and philanthropic spheres for over 4 decades. While I would love to debate if our collective realization was blissful ignorance or intentional avoidance, I will save those
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