As fall turns to winter, pharmaceutical brand marketers and supporting teams know one thing is certain: next year’s planning cycle is upon us in earnest. With data-driven decision-making at the core of best practices, and an increasing fluency in tying aggregated, non-identified prescription data to a brand’s efforts, the evidence continues to support the Continuous Optimization approach to driving patient outcomes. The results demonstrate that not only we can improve brand performance, but also
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Digital Health | News, Analysis, Insights - HIT Consultant
Zerigo Health Raises $43M, Appoints Glen Tullman as Executive Chairman
What You Should Know:
- Today, Zerigo Health, a San Diego, CA-based connected light therapy solution for treating chronic skin conditions at home or on the go, today announced a $43M Series B funding round led by 7wireVentures, joined by General Catalyst, Dragoneer, Cigna Ventures, Leverage Health Solutions, and Leaps by Bayer.
- In addition, Glen Tullman, Managing Partner of 7wireVentures, former Founder and CEO of Livongo, and Chief Executive Officer of Transcarent, will join as
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Oak Street Health Acquires RubiconMD for $130M – Health M&A
What You Should Know:
- Oak Street Health, Inc., a network of value-based primary care centers for adults on Medicare, today announced it has acquired RubiconMD, the leading technology platform providing access to specialist expertise.
- Motivated by their own experiences within the healthcare system, CEO Gil Addo and President Carlos Reines founded RubiconMD in 2013 to democratize medical expertise by connecting primary care clinicians to top specialists. Through its digital platform,
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FDA Selects Aetion Evidence Platform to Assess In-Patient COVID-19 Treatments
What You Should Know:
- Aetion, a NYC-based leading real-world evidence (RWE) company, announced that the U.S. Food and Drug Administration (FDA) has contracted with them to use their Aetion Evidence Platform® to rapidly assess in-patient COVID-19 treatments and advance regulatory science to help determine when, where and how to use RWD.
- This project is designed to demonstrate how using a platform-based approach
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CommonSpirit, Vital Expand Partnership After Successful Pilot to Improve Patient Experience in ED & Patient Care Delivery
What You Should Know:
- Today at HLTH 2021, CommonSpiritHealth announced the results of its pilot with Vital, the artificial intelligence (AI)-powered software improving patient experience and follow-up visit loyalty in hospital emergency departments (ED) and inpatient stays. Vital’s digital tool, ERAdvisor, helps keep patients informed and in control of their visit by providing real-time content and text message updates to patients and their families through their smartphone. The app
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Bardavon Health Innovations Secures $90M to Advance MSK Platform Beyond Workers’ Compensation Care
What You Should Know:
- Bardavon Health Innovations, a Workers’ Compensation and musculoskeletal (MSK) health company, today announced a Series C funding of $90 million led by investor Matrix Capital Management, a public and private investment firm, joined by WestCap, a growth equity firm.
- Bardavon, a privately held, Kansas City-based digital health partner, connects all stakeholders to better manage MSK injuries and health. Its prospective
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Trinity Health Invests in Xealth to Expand Digital Health Engagement Between Clinicians and Patients – HLTH21
What You Should Know:
- Xealth, a Seattle-based provider enabling digital health at scale, today announced at HLTH21 that Trinity Health, one of the nation’s largest Catholic health care systems, has invested in the company, bringing the total Series B funding to $25 million.
- The announcements mark Trinity as one of 15 health system investors for Xealth: Advocate Aurora Enterprises, Atrium Health, Banner Health, ChristianaCare, Cone Health, Memorial Hermann, Nebraska
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HealthEdge Acquires Wellframe to Enter Member Engagement Market
What You Should Know:
- HealthEdge Software, Inc. (“HealthEdge”), a provider of the industry’s leading next-gen integrated solution suite for health insurers, today announced it has entered into a definitive agreement to acquire digital health management platform Wellframe Inc. (“Wellframe”). Financial details of the transaction were not disclosed.
- The company’s Digital Health Management platform enables health plans to modernize member-facing services, including care
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HLTH21: UnitedHealthcare Launches Virtual-First Health Plan, NavigateNOW
What You Should Know:
- UnitedHealthcare today announced the launch of a new virtual-first health plan called NavigateNOW designed to provide people with a personalized virtual care team to provide medical and behavioral health services with a seamless hand-off for in-person treatment if needed
- Through this new health plan, eligible UnitedHealthcare members will be able to receive various types of care, including wellness, routine, chronic condition management, urgent
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GoCheck Raises $10M for Digital Pediatric Vision Screening to Protect Children from Vision Impairment and Blindness
What You Should Know:
- GoCheck, creator of GoCheck Kids, a digital vision screening platform, announced today an investment round of $10 million co-led by Hatteras Venture Partners and Pisgah Fund (affiliated with HCA). The round also included participation from new investors CU Healthcare Innovation Fund (affiliated with the University of Colorado) and WakeMed Hospitals Innovation Venture Fund, and existing investors Marc Benioff (Founder/CEO of Salesforce), Interwest Partners, FCA
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