Take a look at the social media feeds of your favorite store or restaurant. For B2C brands, social media is, undoubtedly, a “where-it’s-at” customer service platform as much for networking or advertising as for engaging consumers with a personality and story that captures new customers and builds affinity. Now, imagine this same social care experience from your healthcare payer or provider. Why is this such an unlikely scenario?
Undoubtedly, healthcare has room to grow in providing
Read More
Yelp
Can Consumer Price Transparency in Healthcare Live Up to the Hype?
There has been a lot of discussion in recent weeks and months about price transparency in healthcare. The idea is simple—payers and providers reveal the rates they pay or charge for health services in order to help consumers make better choices.
Despite the hype surrounding price transparency, it will undoubtedly come with a whole set of realities and limitations—there are a variety of factors that go into setting prices, and in many cases, the prices that get posted don’t reflect the price
Read More
5 Things Patients Are Looking For On Your Physician Practice’s Website
Patients have taken a more active role in their healthcare journey, and with more digital options than ever before, their expectations have significantly shifted. More are taking their healthcare-related searches online –– an estimated 80 percent according to a recent report by Doctor.com –– and adopting a consumer-like approach, comparing and contrasting providers to find a practice that fits their needs to a tee. With patient consumerism on the rise, it’s become imperative for providers to
Read More
Kyruus, Brandify Integrate to Improve Health System Local Search Capabilities
Kyruus, the leader in provider search and scheduling solutions for health systems, and Brandify, a location-based digital marketing solution for brands, today announced their partnership. Given that 2/3 of consumers search for providers near themselves or near a specific town/city, Kyruus and Brandify joined forces to enable health systems to give prospective (and returning) patients the accurate provider and location data they prioritize when searching for care.Impact of Location on Searching
Read More
Request A Virtual Doctor Visit Directly from Google, Bing, Yelp
VSee, a San Jose-based telemedicine company and Doctor.com, a web-wide listings management, reputation, and patient communications platform -- are partnering to create a seamless online patient journey from Google, Bing, Yelp search to virtual visit. Doctor.com’s platform currently serves more than 200K providers and leverages the only partner network in the industry of 50+ integrations, including Google, Bing, Yelp, Healthgrades, Vitals, YP, and other major consumer health destinations.VSee
Read More
Consumerization of Healthcare: Why Differentiation is Critical for Clinics
The consumerization of healthcare is upon us. As retail pharmacies expand their reach and giant tech companies such as Apple and Amazon enter the market, we are transitioning from patients to healthcare consumers with more options and more purchasing decisions to make.
Whether this shift will prove beneficial to overall health remains to be seen, but one thing is clear: patients are being faced with an increasing number of decisions to make that have immediate effects on health and wellbeing.
Read More
Yelp Integrates ER Wait Times, CMS Data Into Hospital Review Ratings
Yelp, a consumer review company has announced an innovative partnership with New York-based investigative journalism not-for-profit ProPublica to integrate health care statistics and consumer opinion survey data onto the Yelp business pages of more than 25,000 medical treatment facilities.
Partnership Overview
The information is compiled by ProPublica from their own research and the Centers for Medicare and Medicaid Services (CMS) for 4,600 hospitals, 15,000 nursing homes, and 6,300
Read More
