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University Hospital

HeartSciences & Rutgers Partner to Develop AI-based ECG Algorithms

by Jasmine Pennic 12/02/2022 Leave a Comment

HeartSciences & Rutgers Partner to Develop AI-based ECG Algorithms

What You Should Know: - Heart Test Laboratories, a medical technology company focused on saving lives by making an ECG a far more valuable screening tool through the use of Artificial Intelligence (AI), announced that it has entered into a multi-year collaboration agreement with Rutgers University (Rutgers). - HeartSciences and Rutgers will collaborate to develop AI-based ECG algorithms, which are expected to accelerate HeartSciences’ product development pipeline and further expand the
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RWJUH Opens Center for Innovation for Medical Research

by Jasmine Pennic 09/16/2022 Leave a Comment

RWJUH Opens Center for Innovation for Medical Research

What You Should Know: - Robert Wood Johnson University Hospital (RWJUH), an RWJBarnabas Health facility, and Rutgers Robert Wood Johnson Medical School (RWJMS) launched a new model for medical research and innovation today at the grand opening of its Center for Innovation, located on the main campus of the hospital. - The Center for Innovation is a partnership between RWJUH and Rutgers RWJMS to bring together clinicians, researchers and private industry to invent and develop new
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Healthgrades Releases Top 24 Hospitals Leading Early COVID Care

by Jasmine Pennic 03/07/2022 Leave a Comment

Hospitals in Early COVID Care List The world of marketing functions on coming up with ways to attract new customers and retaining the existing ones. Compromising on the quality of service is not an option as that will undo all the efforts that one puts into marketing. While adhering to hectic patient schedules and delivering the best work, most medical practices often fail to realize the change in patient expectations. By not evaluating their marketing strategies, healthcare practices are often unaware of which promotional tactics are working in their favor and which are not. As we move towards the dusk of 2020, it is more important than ever before to re-evaluate your marketing strategies and ensure that your healthcare brand continues to grow in the days to come. To help you through it, here are 4 marketing ideas that are relevant to the current times. 1. Focus on Audience Segregation These days, most marketing campaigns involve digital measures, and the audience is constantly receiving sales pitches and advertisements. This has brought down their attention to such things and you need to do something extraordinary to grab the eyeballs. An efficient way to do so is to segregate your audience based on their preference. For your email marketing programs, you can create email lists of patients based on similarities. As an example, let us consider that you are an orthopedic surgeon. You can come up with a provision for your athlete patients to opt-in for your email list on injury prevention. 2. Invest in Marketing Technology In the digitally powered world of today, over 50% of patients claim that convenience and access are some of the most crucial factors that influence their healthcare decision making. As a healthcare brand, investing in marketing technology will help simplify the lives of your existing and potential customers. Here are some options that you may want to consider. Telehealthcare Services The pandemic has brought forth a situation where patients are skeptical of traveling in a virus-exposed environment to meet their doctors. This is especially true in cases when they are suffering from minor ailments. As a brand, adoption of telehealth will allow you to connect with such patients (whose numbers are increasing by the day) and grow your business in ways that you had not imagined. Chatbots As a small or medium business, it may not be feasible for you to appoint a 24 X 7 customer support team to cater to potential and existing customers. In such a situation, it is wise to invest in chatbots. That way, patients can ask questions to the chatbot which will be powered by artificial intelligence and should be able to act on common requests on inquiries. For something that is beyond its scope, the chatbot can collect the contact details of the patient and a human employee can then reach out to the patient. Online Scheduling These days people are more tech-savvy than in the past and prefer to choose a service provider who allows them online scheduling of appointments. By giving patients the luxury of booking, changing, and canceling their appointments online, you establish that the business cares for patient comfort. This is a win-win situation for you, as online scheduling frees your office staff from having to spend their entire working day taking appointment calls. Healthcare Marketing Software If your business is on a race against time to establish its industry dominance, then chances are that you do not have a lot of time to spare for marketing initiatives. In such a situation, opting for marketing software will streamline your office tasks and build a digital presence. With such a boost to your online reputation, you can expect an increase in the number of patients visiting you. 3. Explore the World of Video Marketing As of today, video is one of the most highly consumed forms of marketing content. As a healthcare brand, you can experiment with different types of video content. Explainer videos that talk about a health condition, Product videos that explain the healthcare product or service that you offer, and testimonials from satisfied customers all work in favor of healthcare brands. These days, it is possible to produce high-quality video content without having to outsource the work to a professional. Most smartphones today allow high-quality video recording, and you can use any online video editor to edit such clips and come up with professional videos. Such videos can then be shared across your brand’s website and social media handles. If you are keen to leverage the power of video marketing in social media, you can consider using the Live Video feature of Instagram and Facebook to show your office space, cover a product launch or schedule an interview with an industry expert. All such acts will help you get the visibility that you had always hoped for. You will be surprised to learn that one-third of the most highly viewed Instagram video stories come from business accounts. Thus, with proper planning and using tools like InVideo, your healthcare practice can come up with business videos that will increase visibility among your target group. 4. Do Not Ignore Reputation Management There is an increase in health consciousness among the general public and people are keener on making informed decisions. Before choosing a healthcare product or service, they prefer to read up online reviews about it, thus making it important for your brand to focus on reputation management. Make it a practice to carefully monitor the reviews that you get on Google, Yelp, Facebook, Healthgrades, and WebMD and promptly respond to them. If you receive any negative reviews, respond to them professionally and politely. Evaluate them to understand your shortcomings and work on improving them. When you take some corrective measures based on user feedback, make sure you publicize the same. Such acts will help to build a good online reputation and earn the trust and credibility of your target group. As you can see, the journey to effective marketing is a continuous one and you cannot afford to let your guards down for a day. Here’s hoping that you adhere to the tips discussed in this article and develop a brand name for your healthcare practice.

What You Should Know: - Healthgrades announced its Leading Hospitals in Early COVID Care list of the top 24 U.S. hospitals that provided exceptional care while treating the highest volumes of coronavirus patients during the first wave of the pandemic. Methodology Background Using inpatient data from CMS for almost every hospital in the country, Healthgrades identified 24 U.S. hospitals that provided exceptional care while treating the highest volumes
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Key Lessons from COVID-19 & How We Can Better Support our Healthcare Provider

by Peter Ziese PhD, MD, Head of Clinical Strategy and Innovation, Philips 04/06/2021 Leave a Comment

COVID-19 has been a novel pandemic in many ways beyond the actual virus itself – from the irreparable impacts it’s having on society, to the immense strain it’s put on the healthcare industry. A recent report stated that 93% of healthcare professionals reported experiencing stress, 86% reported experiencing anxiety, and 76% reported exhaustion and burnout [1]. Considering that the virus will continue to have an impact in 2021 and the reality that COVID-19 will likely not be the last epidemic we
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FCC Unveils 14 Initial Projects Selected for $100M Connected Care Pilot Program

by Fred Pennic 01/15/2021 Leave a Comment

FCC COVID-19 Telehealth Program Providers

What You Should Know: - FCC announces initial 14 pilot project selected for $100M Connected Care Pilot Program that will support connected care service across the country and focus on low-income and veteran patients. The Federal Communications Commission (FCC) today announced an initial set of 14 pilot projects with over 150 treatment sites in 11 states that have been selected for the Connected Care Pilot Program.  A total of $26.6 million will be awarded to these applicants for
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Death by Ransomware: Poor Healthcare Cybersecurity

by Babur Khan, Technical Marketing Engineer at A10 Networks 01/05/2021 Leave a Comment

Death by Ransomware: Poor Healthcare Cybersecurity

If hackers attack your organization and you’re in an industry such as financial services, engineering, or manufacturing your risks are mostly monetary. But when it comes to healthcare cybersecurity, not only is there significant financial jeopardy, people’s health and wellbeing are also at risk so the stakes are much, much higher. According to the Department of Health and Human Services, there has been an almost 50 percent increase in healthcare cybersecurity data breaches between February
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GE Healthcare Unveils First X-Ray AI Algorithm to Assess ETT Placement for COVID-19 Patients

by Fred Pennic 11/24/2020 Leave a Comment

Why GE Healthcare Won’t Sell its Health IT Business

What You Should Know: - GE Healthcare announced a new artificial intelligence (AI) algorithm to help clinicians assess Endotracheal Tube (ETT) placements, a necessary and important step when ventilating critically ill COVID-19 patients. - The AI solution is one of five included in GE Healthcare’s Critical Care Suite 2.0, an industry-first collection of AI algorithms embedded on a mobile x-ray device for automated measurements, case prioritization, and quality control. GE Healthcare
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Apple Rolls Out Health Records on iPhone to the UK, Canada

by Fred Pennic 10/07/2020 Leave a Comment

Apple Rolls Out Health Records on iPhone to the UK, Canada:

Today, Apple announced the Health Records feature within the Health app is now available for users in the UK and Canada to securely view and store their medical records right on their iPhone, with their privacy protected at all times. Oxford University Hospitals and Women’s College Hospital has been selected the first healthcare institutions in the UK and Canada to make this feature available to their patients. How Health Records Works Health Records creates a direct connection between
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NVIDIA Develops AI Model to Accurately Predict Oxygen Needs for COVID-19 Patients

by Fred Pennic 10/05/2020 Leave a Comment

NVIDIA Develops AI Model to Accurately Predict Oxygen Needs for COVID-19 Patients

What You Should Know: - NVIDIA and Massachusetts General Brigham Hospital researchers develop an AI model that determines whether a person showing up in the emergency room with COVID-19 symptoms will need supplemental oxygen hours or even days after an initial exam. - The ultimate goal of this model is to predict the likelihood that a person showing up in the emergency room will need supplemental oxygen, which can aid physicians in determining the appropriate level of care for patients,
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2020 Fortune/IBM Watson Health 100 Top Hospitals List

by Jasmine Pennic 07/01/2020 Leave a Comment

2020 Fortune/IBM Watson Health 100 Top Hospitals List

What You Should Know: - Fortune and IBM Watson Health named the 100 Top Hospitals that are setting new standards for using technology to improve operational efficiency, quality care and safety. - The rapid shift to virtual care amid COVID-19 put a bigger spotlight on the barriers impeding digital transformation, but this year’s top hospitals are leading the way for practical approaches to using telehealth and predictive modeling as well as data as a foundational measure to align
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