Healthgrades Releases Top 24 Hospitals Leading Early COVID Care

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Hospitals in Early COVID Care List The world of marketing functions on coming up with ways to attract new customers and retaining the existing ones. Compromising on the quality of service is not an option as that will undo all the efforts that one puts into marketing. While adhering to hectic patient schedules and delivering the best work, most medical practices often fail to realize the change in patient expectations. By not evaluating their marketing strategies, healthcare practices are often unaware of which promotional tactics are working in their favor and which are not. As we move towards the dusk of 2020, it is more important than ever before to re-evaluate your marketing strategies and ensure that your healthcare brand continues to grow in the days to come. To help you through it, here are 4 marketing ideas that are relevant to the current times. 1. Focus on Audience Segregation These days, most marketing campaigns involve digital measures, and the audience is constantly receiving sales pitches and advertisements. This has brought down their attention to such things and you need to do something extraordinary to grab the eyeballs. An efficient way to do so is to segregate your audience based on their preference. For your email marketing programs, you can create email lists of patients based on similarities. As an example, let us consider that you are an orthopedic surgeon. You can come up with a provision for your athlete patients to opt-in for your email list on injury prevention. 2. Invest in Marketing Technology In the digitally powered world of today, over 50% of patients claim that convenience and access are some of the most crucial factors that influence their healthcare decision making. As a healthcare brand, investing in marketing technology will help simplify the lives of your existing and potential customers. Here are some options that you may want to consider. Telehealthcare Services The pandemic has brought forth a situation where patients are skeptical of traveling in a virus-exposed environment to meet their doctors. This is especially true in cases when they are suffering from minor ailments. As a brand, adoption of telehealth will allow you to connect with such patients (whose numbers are increasing by the day) and grow your business in ways that you had not imagined. Chatbots As a small or medium business, it may not be feasible for you to appoint a 24 X 7 customer support team to cater to potential and existing customers. In such a situation, it is wise to invest in chatbots. That way, patients can ask questions to the chatbot which will be powered by artificial intelligence and should be able to act on common requests on inquiries. For something that is beyond its scope, the chatbot can collect the contact details of the patient and a human employee can then reach out to the patient. Online Scheduling These days people are more tech-savvy than in the past and prefer to choose a service provider who allows them online scheduling of appointments. By giving patients the luxury of booking, changing, and canceling their appointments online, you establish that the business cares for patient comfort. This is a win-win situation for you, as online scheduling frees your office staff from having to spend their entire working day taking appointment calls. Healthcare Marketing Software If your business is on a race against time to establish its industry dominance, then chances are that you do not have a lot of time to spare for marketing initiatives. In such a situation, opting for marketing software will streamline your office tasks and build a digital presence. With such a boost to your online reputation, you can expect an increase in the number of patients visiting you. 3. Explore the World of Video Marketing As of today, video is one of the most highly consumed forms of marketing content. As a healthcare brand, you can experiment with different types of video content. Explainer videos that talk about a health condition, Product videos that explain the healthcare product or service that you offer, and testimonials from satisfied customers all work in favor of healthcare brands. These days, it is possible to produce high-quality video content without having to outsource the work to a professional. Most smartphones today allow high-quality video recording, and you can use any online video editor to edit such clips and come up with professional videos. Such videos can then be shared across your brand’s website and social media handles. If you are keen to leverage the power of video marketing in social media, you can consider using the Live Video feature of Instagram and Facebook to show your office space, cover a product launch or schedule an interview with an industry expert. All such acts will help you get the visibility that you had always hoped for. You will be surprised to learn that one-third of the most highly viewed Instagram video stories come from business accounts. Thus, with proper planning and using tools like InVideo, your healthcare practice can come up with business videos that will increase visibility among your target group. 4. Do Not Ignore Reputation Management There is an increase in health consciousness among the general public and people are keener on making informed decisions. Before choosing a healthcare product or service, they prefer to read up online reviews about it, thus making it important for your brand to focus on reputation management. Make it a practice to carefully monitor the reviews that you get on Google, Yelp, Facebook, Healthgrades, and WebMD and promptly respond to them. If you receive any negative reviews, respond to them professionally and politely. Evaluate them to understand your shortcomings and work on improving them. When you take some corrective measures based on user feedback, make sure you publicize the same. Such acts will help to build a good online reputation and earn the trust and credibility of your target group. As you can see, the journey to effective marketing is a continuous one and you cannot afford to let your guards down for a day. Here’s hoping that you adhere to the tips discussed in this article and develop a brand name for your healthcare practice.

What You Should Know:

– Healthgrades announced its Leading Hospitals in Early COVID Care list of the top 24 U.S. hospitals that provided exceptional care while treating the highest volumes of coronavirus patients during the first wave of the pandemic.

Methodology Background

Using inpatient data from CMS for almost every hospital in the country, Healthgrades identified 24 U.S. hospitals that provided exceptional care while treating the highest volumes of coronavirus patients during the first wave of the pandemic. Healthgrades connected with leaders of several hospitals featured on the list to gain their shared perspectives on the strategies deployed to successfully deliver care, and how they were able to best support doctors and nursing staff during challenging times.

In the midst of uncertainty, these hospitals acted quickly to deploy strategies to support staff and provided top-notch care for their patients and community. Hospitals across the U.S. went above and beyond in providing care during the first wave of the pandemic. Although they all played a vital role in their respective communities, hospitals outside of the Northeast and South did not see the same high volume of patients as the hospitals that made the list.

The list recognizes the following hospitals:

AdventHealth Orlando in Orlando, FL

Advocate Christ Hospital and Medical Center in Oak Lawn, IL

Ascension Providence Hospital, Southfield Campus in Southfield, MI

Baptist Hospital of Miami, Miami, FL

Baptist Medical Center, San Antonio, TX

Baton Rouge General, Mid-City, Baton Rouge, LA

Beaumont Hospital in Royal Oak, MI

Henry Ford Hospital, Detroit, MI

Houston Methodist Hospital, Houston, TX

Lakeland Regional Medical Center, Lakeland, FL

Lenox Hill Hospital, New York, NY

Memorial Hermann Southwest Hospital in Houston, TX

Methodist Hospital in San Antonio, TX

NewYork-Presbyterian/Weill Cornell Medical Center in New York, NY

North Shore Medical Center, Miami, FL

Northeast Georgia Medical Center in Gainesville, GA

NYU Langone Health Tisch Hospital in New York, NY

Ochsner Medical Center in New Orleans, LA

Orlando Health Orlando Regional Medical Center in Orlando, FL

Our Lady of the Lake Regional Medical Center in Baton Rouge, LA

St. Joseph’s Hospital in Tampa, FL

Stony Brook University Hospital, Stony Brook, NY

Temple University Hospital in Philadelphia, PA

Yale New Haven Hospital in New Haven, CT

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