What You Should Know:
- Doceree, a global network of HCP-only platforms for programmatic messaging raises $11M in a Series A funding round led by Eight Roads Ventures to enrich programmatic messaging offerings for health information technology (HIT) platforms to improve the distribution of hyper-relevant messages to prescribers. The round also included participation from F-Prime Capital and Alkemi Growth Capital.
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Healthcare Marketing
3 Programmatic Tactics for Healthcare Marketing in 2021 & Beyond
Healthcare is an ever-growing market that is increasingly reliant on digital channels. According to Pew Research, 47% of internet users search for information about doctors or other health professionals online, and 1 in 20 Google searches are related to healthcare. In this digital landscape, remaining compliant while winning new patients is a unique challenge healthcare marketers face.
In the wake of the pandemic, the challenges are even greater. Rolling pandemic restrictions across the
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Virtual Care in the Post-COVID World: How to Prepare Your Healthcare Environment
As the COVID-19 pandemic accelerated telehealth adoption, many patients and providers supported the remote-friendly technology. While the big spikes of usage may slow, adoption is still far ahead from where it was pre-pandemic, and we expect that to remain. In fact, the global telehealth market is projected to reach $559.52 billion by 2027, and estimates indicate that up to $250 billion of the current U.S. healthcare spend could potentially be virtualized.
Organizations were forced to
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Envisioning a 5G-Powered Retail-Healthcare Hub
If you’ve been to a big-brand grocery or department store recently, you probably noticed some form of healthcare outlet – or maybe you didn’t. These in-store pharmacies and clinics have become so omnipresent, right there next to the diapers, dog food, and green beans, that unless you use them, you may not notice them at all.
This convergence of healthcare and retail has been happening for a few years and represents one of the fastest-growing corners of the healthcare market. In fact, retail
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Healthgrades Acquires Consumer & Physician Engagement Company Evariant
- Healthgrades acquires Evariant, a leading healthcare consumer and physician engagement company to create the most comprehensive consumer website to help educate consumers and connect them with a physician.- The acquisition signals a major shift in our industry, where health systems are moving towards a more consumer-centric system of care. Healthgrades, a Denver, CO-based resource that connects consumers, physicians and health systems, today announced it has acquired Evariant, a Farmington,
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Leveraging Healthcare CRM Tools to Deliver Better Patient Experiences
Consumers and patients have high expectations for their care providers – they want convenience, personalization, and increasingly, price transparency. We’ve all come to know this as the “Amazon experience”.
Yet, hospitals and health systems are different from other businesses, handling more sensitive and personal information while also delivering an often life-saving service. And while that is true, consumers now experience the world holistically and expect the same level of care and
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5 Healthcare Marketing Trends for Providers To Watch in 2018
PatientPop, the leader in practice growth technology for healthcare providers has announced the release of their 2018 Healthcare Marketing Trends for Providers. The whitepaper outlines healthcare marketing trends providers can leverage in the new year to attract more patients and offer the best patient experience. “Healthcare providers want to know what they can do to make sure next year is better than the last,” says Luke Kervin, PatientPop co-founder and co-CEO in a statement. “Revamping
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How Healthcare Pros are Using Social Media [Infographic Wednesdays]
The following infographic highlights the results of a survey of 1229 hospitals who responded to a social media survey at ebennet.org that showcases the evolution of social media in healthcare.
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Pharma Marketing to Physicians Infographic
Pharma marketing to physicians infographic highlights how companies to understand how physicians are increasing their interest in new media for personal
Pharma Companies need to employ a multichannel approach to fulfill their physicians’ marketing objectives in 2012. Digital in this scenario is becoming the big trend with innovative and integrated solutions. Mobile, Video and Social Network, in fact represent today a commonplace for physicians, becoming part of their daily practice. The
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