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VDI: Promising Approach for Healthcare IT to Ease Endpoint Management?

by Emanuel Pirker, Founder and CEO, Stratodesk 04/14/2022 Leave a Comment

VDI – The Cure For What Ails Healthcare IT?

Healthcare IT has always faced unique challenges.  Among these challenges are the increasing mobility of healthcare workers. Healthcare providers are always on the move throughout hospitals. Still, they need to access the same apps and data, and their own unique workspace, wherever they are, quickly and securely.  Additionally, strict legal requirements and internal policies govern exactly how confidential patient data can be stored and accessed. Not to mention the need for
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Vivalink Expands Use of its Biometrics Data Platform

by Jasmine Pennic 04/12/2022 Leave a Comment

Vivalink Launches RWE Biometrics Data Platform

What You Should Know: - Vivalink, a leading provider of digital healthcare solutions, has expanded its Biometrics Data Platform - which delivers uninterrupted streams of real-world physiological data - to enable faster algorithm development for disease detection and diagnosis.  - More than 100 digital healthcare application companies and customers in 32 countries are already developing a wide range of medical applications for remote patient monitoring and clinical trials based on the
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At-Home Testing Is The Future, But Lab APIs Are Stuck In The Past

by David Stein, CEO of Ash Wellness 04/07/2022 Leave a Comment

At-Home Testing is the Future, but Lab APIs are Stuck in the Past

The rise of telemedicine and virtual care options have primed at-home testing to make a significant impact on the future of healthcare. 70% of today’s medical decisions depend on laboratory test results, but lagging lab APIs hinder the widespread launch of remote diagnostics.  Since the start of the COVID-19 pandemic, there has been a major increase in telemedicine usage, including a 154% increase in telehealth visits during the last week of March 2020 alone. Both patients and doctors
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MemorialCare Taps TytoCare to Offer Virtual Exam Kits for Enhanced Telehealth

by Fred Pennic 04/04/2022 Leave a Comment

COVID-19 Spikes Deaconess Health Adoption of Remote Medical Exams

What You Should Know: - TytoCare, a provider of AI-powered, on-demand, remote medical exams has inked a partnership with MemorialCare, a health system in Orange and Los Angeles Counties, to bring patients diverse telehealth options and allow them to pursue comprehensive primary care options from home. - The integration of the TytoCare solution into MemorialCare’s current telehealth appointments enhances the health system’s ability
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physIQ, CellCarta Collaborate on Study to Revolutionize Vaccine

by Jasmine Pennic 03/17/2022 Leave a Comment

physIQ, CellCarta Collaborate on Study to Revolutionize Vaccine

What You Should Know: - Today, digital medicine leader physIQ and CellCarta, a global leader in precision medicine services announced they are collaborating on a groundbreaking study that could revolutionize vaccine development. - The strategic collaboration advances the detailed study of early, individualized human responses to vaccinations as pharma companies race to deliver safe, effective vaccines sooner. physIQ, a pioneer in digital medicine, and CellCarta, a global leader in
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HIMSS22 Day 2 Roundup: Google Partners with MEDITECH, Microsoft’s Health Cloud Strategy Expansions

by Fred Pennic 03/15/2022 Leave a Comment

HIMSS22 Day 2 Roundup: Google Partners with MEDITECH, Microsoft’s Health Cloud Strategy Expansions,

Mergers & Acquisitions (M&A) Activity OptimizeRx Acquires EvinceMed, a Specialty Drug Prescription Initiation Platform OptimizeRx, a provider of point-of-care technology solutions helping patients start and stay on therapy announced a definitive agreement to acquire the EvinceMed platform and related assets. EvinceMed is a provider in delivering end-to-end automation for specialty pharmaceutical transactions. The acquisition includes the full Market Access Management Platform
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BioIntelliSense Launches New BioButton® Rechargeable Wearable Device for Continuous Medical Grade Monitoring

by Fred Pennic 03/15/2022 Leave a Comment

New Coin-Size Disposable Wearable Medical Device Enables COVID-19 Symptom Monitoring

What You Should Know: - BioIntelliSense, a continuous health monitoring and clinical intelligence company, expands its commitment to creating a new standard of remote patient care with the commercial launch of its medical grade BioButton® Rechargeable wearable device. - The new BioButton Rechargeable device allows for continuous multi-parameter monitoring of a broad range of 20+ vital signs and physiologic biometrics for up to 30 days on a single charge, based on configuration. The
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How to Make The Transition to Rules-Based Nurse Scheduling Software

by Tony Torti, SVP of Schedule360 at QGenda 03/10/2022 Leave a Comment

How to Make The Transition to Rules-Based Nurse Scheduling Software

In today’s complex and fast-paced healthcare landscape, the benefits of rules-based nurse scheduling software are undeniable. First, consider the challenges nurses face: they comprise the largest percentage of healthcare professionals, and their role is one of the most demanding. According to a recent study by management consulting firm McKinsey & Company, 22% of nurses are considering leaving their jobs, 60% of which said they were more likely to do so since the beginning of the pandemic.
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Proscia & Hamamatsu Partner to Accelerate Scaled Adoption of Digital Pathology

by Jasmine Pennic 03/09/2022 Leave a Comment

Proscia & Hamamatsu Partner to Accelerate Scaled Adoption of Digital Pathology

What You Should Know: - Proscia, the leader in digital and computational pathology solutions, and Hamamatsu Photonics K.K., a leading provider of whole slide imaging systems, today announced a collaboration to accelerate digital pathology adoption at an enterprise scale. - The cooperation agreement increases the availability of the companies' best-of-breed, unified solution that combines Proscia's Concentriq® platform and Hamamatsu's NanoZoomer® series of whole slide scanners to deliver
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Healthgrades Releases Top 24 Hospitals Leading Early COVID Care

by Jasmine Pennic 03/07/2022 Leave a Comment

Hospitals in Early COVID Care List The world of marketing functions on coming up with ways to attract new customers and retaining the existing ones. Compromising on the quality of service is not an option as that will undo all the efforts that one puts into marketing. While adhering to hectic patient schedules and delivering the best work, most medical practices often fail to realize the change in patient expectations. By not evaluating their marketing strategies, healthcare practices are often unaware of which promotional tactics are working in their favor and which are not. As we move towards the dusk of 2020, it is more important than ever before to re-evaluate your marketing strategies and ensure that your healthcare brand continues to grow in the days to come. To help you through it, here are 4 marketing ideas that are relevant to the current times. 1. Focus on Audience Segregation These days, most marketing campaigns involve digital measures, and the audience is constantly receiving sales pitches and advertisements. This has brought down their attention to such things and you need to do something extraordinary to grab the eyeballs. An efficient way to do so is to segregate your audience based on their preference. For your email marketing programs, you can create email lists of patients based on similarities. As an example, let us consider that you are an orthopedic surgeon. You can come up with a provision for your athlete patients to opt-in for your email list on injury prevention. 2. Invest in Marketing Technology In the digitally powered world of today, over 50% of patients claim that convenience and access are some of the most crucial factors that influence their healthcare decision making. As a healthcare brand, investing in marketing technology will help simplify the lives of your existing and potential customers. Here are some options that you may want to consider. Telehealthcare Services The pandemic has brought forth a situation where patients are skeptical of traveling in a virus-exposed environment to meet their doctors. This is especially true in cases when they are suffering from minor ailments. As a brand, adoption of telehealth will allow you to connect with such patients (whose numbers are increasing by the day) and grow your business in ways that you had not imagined. Chatbots As a small or medium business, it may not be feasible for you to appoint a 24 X 7 customer support team to cater to potential and existing customers. In such a situation, it is wise to invest in chatbots. That way, patients can ask questions to the chatbot which will be powered by artificial intelligence and should be able to act on common requests on inquiries. For something that is beyond its scope, the chatbot can collect the contact details of the patient and a human employee can then reach out to the patient. Online Scheduling These days people are more tech-savvy than in the past and prefer to choose a service provider who allows them online scheduling of appointments. By giving patients the luxury of booking, changing, and canceling their appointments online, you establish that the business cares for patient comfort. This is a win-win situation for you, as online scheduling frees your office staff from having to spend their entire working day taking appointment calls. Healthcare Marketing Software If your business is on a race against time to establish its industry dominance, then chances are that you do not have a lot of time to spare for marketing initiatives. In such a situation, opting for marketing software will streamline your office tasks and build a digital presence. With such a boost to your online reputation, you can expect an increase in the number of patients visiting you. 3. Explore the World of Video Marketing As of today, video is one of the most highly consumed forms of marketing content. As a healthcare brand, you can experiment with different types of video content. Explainer videos that talk about a health condition, Product videos that explain the healthcare product or service that you offer, and testimonials from satisfied customers all work in favor of healthcare brands. These days, it is possible to produce high-quality video content without having to outsource the work to a professional. Most smartphones today allow high-quality video recording, and you can use any online video editor to edit such clips and come up with professional videos. Such videos can then be shared across your brand’s website and social media handles. If you are keen to leverage the power of video marketing in social media, you can consider using the Live Video feature of Instagram and Facebook to show your office space, cover a product launch or schedule an interview with an industry expert. All such acts will help you get the visibility that you had always hoped for. You will be surprised to learn that one-third of the most highly viewed Instagram video stories come from business accounts. Thus, with proper planning and using tools like InVideo, your healthcare practice can come up with business videos that will increase visibility among your target group. 4. Do Not Ignore Reputation Management There is an increase in health consciousness among the general public and people are keener on making informed decisions. Before choosing a healthcare product or service, they prefer to read up online reviews about it, thus making it important for your brand to focus on reputation management. Make it a practice to carefully monitor the reviews that you get on Google, Yelp, Facebook, Healthgrades, and WebMD and promptly respond to them. If you receive any negative reviews, respond to them professionally and politely. Evaluate them to understand your shortcomings and work on improving them. When you take some corrective measures based on user feedback, make sure you publicize the same. Such acts will help to build a good online reputation and earn the trust and credibility of your target group. As you can see, the journey to effective marketing is a continuous one and you cannot afford to let your guards down for a day. Here’s hoping that you adhere to the tips discussed in this article and develop a brand name for your healthcare practice.

What You Should Know: - Healthgrades announced its Leading Hospitals in Early COVID Care list of the top 24 U.S. hospitals that provided exceptional care while treating the highest volumes of coronavirus patients during the first wave of the pandemic. Methodology Background Using inpatient data from CMS for almost every hospital in the country, Healthgrades identified 24 U.S. hospitals that provided exceptional care while treating the highest volumes
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