OptimizeRx Corp., a provider of digital health messaging for the pharmaceutical industry, today announced it has acquired CareSpeak Communications, a provider of interactive health messaging for improved medication adherence and care coordination. For OptimizeRx, the acquisition addresses the critical industry need for direct communication between pharma and patients, supporting greater medication adherence, patient engagement, and health outcomesAs part of the acquisition, CareSpeak will
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GSK Acquires Novartis’ Consumer Healthcare Business for $13B
GlaxoSmithKline (GSK) has reached an agreement to acquire Novartis’ consumer healthcare joint venture for $13 billion. The acquisition will enable GSK’s shareholders to capture the full value of GSK’s Consumer Healthcare growth and is well positioned to deliver sales growth, operating margin improvements and attractive returns.Upon terms of the agreement, India remains a priority market for GSK investment and growth. The Consumer Healthcare business will continue to invest in growth
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Digital Health Could Serve As Valuable Asset for Pharma Industry
Digital health is proving to be a valuable asset for the pharma industry, as it points to a more streamlined and more cost-effective drug development process, according to GlobalData, a leading data and analytics company.Recent years have seen a large increase in investment towards digital health – a multifaceted segment of the industry that can combine software-based therapies into various aspects of the drug development process.Rahael Maladwala, Healthcare Analyst at GlobalData, notes:
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Medisafe Launches Free Med Adherence Grader Tool for Pharma Products
Medisafe, a Boston, MA-based medication adherence platform has announced the launch of Adherence Grader, a free data insights tool for the healthcare community interested in tracking medication adherence.Now available at AdherenceGrader.com, the tool gives pharmaceutical brands, researchers, caregivers, journalists and other interested parties across the healthcare continuum instant access to how well Medisafe users adhere to alternative medication regimens on a relative basis.Adherence Grader
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Novartis Selects Cota Healthcare’s Data Analytics Platform to Develop Therapies for Breast Cancer Patients
Novartis Pharmaceuticals Corporation has signed a multi-year agreement with Cota Healthcare, a data and technology platform for value-based precision medicine to help improve clinical and cost outcomes for breast cancer patients. As part of this multi-year agreement, Novartis will leverage Cota's research-grade, real-world evidence, web-based analysis and visualization tools, and be supported by Cota's medical, data science, and technology experts. Utilizing the real-world evidence and
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IMS Health, Quintiles to Merge in $9B Deal: 10 Things To Know
Healthcare technology provider IMS Health Holdings announced it will merge with biopharma research contract provider Quintiles Transnational Holding in a deal valued at $9 billion. The merged company will be named Quintiles IMS Holdings, Inc. to become an industry-leading information and technology-enabled healthcare service provider. Here are ten key things to know about the $9B merger: 1.Based on equity market capitalization, the combined company is valued at more than $17.6 billion with an
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