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Coronavirus (COVID-19)

Why Telemedicine Isn’t A Temporary Fix — It’s The Future

by Doug McDonald, Director of Technology in the Office of the CTO at Extreme Networks 03/30/2022 Leave a Comment

Why Telemedicine Isn’t A Temporary Fix — It’s The Future

In March 2020, many office workers packed up their bags under the mandate of their employers, assuming they’d be working from home for a few weeks so the coronavirus could “blow over.” Fast-forward two years: many of those same employees have yet to step foot back into their old offices, and some never will again.  A similar trend is playing out in healthcare. When COVID-19 started, many health systems rapidly adopted virtual care models as a matter of necessity to keep as many non-COVID
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Healthgrades Releases Top 24 Hospitals Leading Early COVID Care

by Jasmine Pennic 03/07/2022 Leave a Comment

Hospitals in Early COVID Care List The world of marketing functions on coming up with ways to attract new customers and retaining the existing ones. Compromising on the quality of service is not an option as that will undo all the efforts that one puts into marketing. While adhering to hectic patient schedules and delivering the best work, most medical practices often fail to realize the change in patient expectations. By not evaluating their marketing strategies, healthcare practices are often unaware of which promotional tactics are working in their favor and which are not. As we move towards the dusk of 2020, it is more important than ever before to re-evaluate your marketing strategies and ensure that your healthcare brand continues to grow in the days to come. To help you through it, here are 4 marketing ideas that are relevant to the current times. 1. Focus on Audience Segregation These days, most marketing campaigns involve digital measures, and the audience is constantly receiving sales pitches and advertisements. This has brought down their attention to such things and you need to do something extraordinary to grab the eyeballs. An efficient way to do so is to segregate your audience based on their preference. For your email marketing programs, you can create email lists of patients based on similarities. As an example, let us consider that you are an orthopedic surgeon. You can come up with a provision for your athlete patients to opt-in for your email list on injury prevention. 2. Invest in Marketing Technology In the digitally powered world of today, over 50% of patients claim that convenience and access are some of the most crucial factors that influence their healthcare decision making. As a healthcare brand, investing in marketing technology will help simplify the lives of your existing and potential customers. Here are some options that you may want to consider. Telehealthcare Services The pandemic has brought forth a situation where patients are skeptical of traveling in a virus-exposed environment to meet their doctors. This is especially true in cases when they are suffering from minor ailments. As a brand, adoption of telehealth will allow you to connect with such patients (whose numbers are increasing by the day) and grow your business in ways that you had not imagined. Chatbots As a small or medium business, it may not be feasible for you to appoint a 24 X 7 customer support team to cater to potential and existing customers. In such a situation, it is wise to invest in chatbots. That way, patients can ask questions to the chatbot which will be powered by artificial intelligence and should be able to act on common requests on inquiries. For something that is beyond its scope, the chatbot can collect the contact details of the patient and a human employee can then reach out to the patient. Online Scheduling These days people are more tech-savvy than in the past and prefer to choose a service provider who allows them online scheduling of appointments. By giving patients the luxury of booking, changing, and canceling their appointments online, you establish that the business cares for patient comfort. This is a win-win situation for you, as online scheduling frees your office staff from having to spend their entire working day taking appointment calls. Healthcare Marketing Software If your business is on a race against time to establish its industry dominance, then chances are that you do not have a lot of time to spare for marketing initiatives. In such a situation, opting for marketing software will streamline your office tasks and build a digital presence. With such a boost to your online reputation, you can expect an increase in the number of patients visiting you. 3. Explore the World of Video Marketing As of today, video is one of the most highly consumed forms of marketing content. As a healthcare brand, you can experiment with different types of video content. Explainer videos that talk about a health condition, Product videos that explain the healthcare product or service that you offer, and testimonials from satisfied customers all work in favor of healthcare brands. These days, it is possible to produce high-quality video content without having to outsource the work to a professional. Most smartphones today allow high-quality video recording, and you can use any online video editor to edit such clips and come up with professional videos. Such videos can then be shared across your brand’s website and social media handles. If you are keen to leverage the power of video marketing in social media, you can consider using the Live Video feature of Instagram and Facebook to show your office space, cover a product launch or schedule an interview with an industry expert. All such acts will help you get the visibility that you had always hoped for. You will be surprised to learn that one-third of the most highly viewed Instagram video stories come from business accounts. Thus, with proper planning and using tools like InVideo, your healthcare practice can come up with business videos that will increase visibility among your target group. 4. Do Not Ignore Reputation Management There is an increase in health consciousness among the general public and people are keener on making informed decisions. Before choosing a healthcare product or service, they prefer to read up online reviews about it, thus making it important for your brand to focus on reputation management. Make it a practice to carefully monitor the reviews that you get on Google, Yelp, Facebook, Healthgrades, and WebMD and promptly respond to them. If you receive any negative reviews, respond to them professionally and politely. Evaluate them to understand your shortcomings and work on improving them. When you take some corrective measures based on user feedback, make sure you publicize the same. Such acts will help to build a good online reputation and earn the trust and credibility of your target group. As you can see, the journey to effective marketing is a continuous one and you cannot afford to let your guards down for a day. Here’s hoping that you adhere to the tips discussed in this article and develop a brand name for your healthcare practice.

What You Should Know: - Healthgrades announced its Leading Hospitals in Early COVID Care list of the top 24 U.S. hospitals that provided exceptional care while treating the highest volumes of coronavirus patients during the first wave of the pandemic. Methodology Background Using inpatient data from CMS for almost every hospital in the country, Healthgrades identified 24 U.S. hospitals that provided exceptional care while treating the highest volumes
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With No End in Sight for COVID, Why Is Congress Not Acting on Telehealth?

by Naresh Gunaratnam MD, AGAF, Gastroenterologist with Huron Gastroenterology 02/09/2022 Leave a Comment

With No End in Sight for COVID, Why Is Congress Not Acting on Telehealth?

Long gone are the days of physicians arriving at a patient’s bedside, medical bag, and stethoscope in tow. The idea of a house call is quaint, like something seen in an old movie. But during the COVID pandemic, this olden idea has received a high-tech upgrade in the form of telehealth. The Centers for Medicare and Medicaid services recently acted in the best interests of patients and health care providers by covering telehealth services through 2023. But unless Congress acts to expand coverage
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Lucira Health Secures $80M to Expand COVID-19 Test Kit

by Fred Pennic 02/08/2022 Leave a Comment

Lucira Health Secures $80M to Expand COVID-19 Test Kit

What You Should Know: - Lucira Health, Inc. (Nasdaq: LHDX), a medical technology company focused on the development and commercialization of transformative and innovative infectious disease test kits, today announced it has secured a debt facility of up to $80M with Hercules Capital, Inc. and Silicon Valley Bank. - Lucira's COVID-19 testing platform produces lab-quality molecular testing in a single-use, consumer-friendly, palm-size test kit powered by two AA batteries. The FDA EUA
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Omicron: Hospitals and Physicians Face High Expenses & Labor Shortages

by Jasmine Pennic 01/31/2022 Leave a Comment

Omicron: Hospitals and Physicians Face High Expenses & Labor Shortages

What You Should Know: - The nation’s hospitals, health systems, and physician groups closed the second year of the pandemic amid ballooning expenses exacerbated by nationwide labor shortages and global supply chain challenges. Many providers ended 2021 in a stronger financial position relative to the first year of COVID-19 in 2020, as they learned to better navigate pandemic volatility. Yet overall performance remains down compared to pre-pandemic levels,
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Pfizer, BioNTech Launches Clinical Trial for Omicron-Specific COVID-19 Vaccine

by Jasmine Pennic 01/27/2022 Leave a Comment

Pfizer, BioNTech Launches Clinical Trial for Omicron-Specific COVID-19 Vaccine

What You Should Know: - Pfizer Inc. (NYSE: PFE) and BioNTech SE (Nasdaq: BNTX) announced the initiation of a clinical trial study to evaluate the safety, tolerability and immunogenicity of an Omicron-based vaccine candidate in healthy adults 18 through 55 years of age. - The study will have three cohorts examining different regimens of the current Pfizer-BioNTech COVID-19 vaccine or an Omicron-based vaccine. The study will draw upon some participants from the companies’ Phase 3 COVID-19
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Truepill Launches COVID-19 Test Coverage Platform

by Jasmine Pennic 01/18/2022 Leave a Comment

Truepill Launches COVID-19 Test Coverage Platform

What You Should Know: - Truepill, the digital health platform connecting telehealth, diagnostics, and pharmacy to transform consumer healthcare launches COVID-19 Test Coverage Platform, adding to its growing suite of COVID-19 solutions. The COVID-19 Test Coverage Platform is the latest tool in Truepill’s suite of COVID-19 wellness solutions, which includes an end-to-end COVID-19 testing platform and a COVID-19 virtual care platform that provides on-demand telehealth consults and
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iSpecimen Expands COVID-19 Research with Sequences Specimens to Detect Variants

by HITC Staff 01/14/2022 Leave a Comment

iSpecimen Expands COVID-19 Research with Sequences Specimens to Detect Variants

What You Should Know: - iSpecimen, the developer of an online marketplace that connects human biospecimen with researchers, announced that is has expanded its supplier capabilities in support of COVID-19 researchers. - Through a new partnership with a reference lab in New York, researchers looking to validate their own COVID variant identification assays can obtain sequenced and unsequenced COVID-19 positive and negative swabs in a variety of media types through iSpecimen. This lab is
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Innovaccer Offers Public Health Command Center at No Cost to Assist with Omicron Surge

by Jasmine Pennic 01/13/2022 Leave a Comment

Innovaccer Offers Public Health Command Center at No Cost to Assist with Omicron Surge

What You Should Know: - Innovaccer has launched Public Health Command Center, an innovative solution designed to help hospitals fight the pandemic more effectively at scale. It seamlessly integrates Innovaccer’s proven COVID-19 Command Center with a COVID-focused version of Innovaccer’s new Patient Relationship Management solution. And it’s available at no cost to public health departments and hospitals for the first three months of use. - Powered by the Innovaccer Health
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COVID-19: As Omicron Variant Spreads, Let’s Not Repeat Rookie Mistakes

by Boaz Roseman, CEO of A.L. GROUP 12/28/2021 Leave a Comment

COVID-19: As Omicron Variant Spreads, Let’s Not Repeat Rookie Mistakes

No one should be surprised there’s another COVID variant on the loose, and yet seemingly, everyone is. The variant, named Omicron (the fifteenth letter in the Greek alphabet), was first reported to the World Health Organisation (WHO) by South Africa on November 24th. Unlike its name would suggest, Omicron is the seventh COVID-19 variant of concern—but a pandemic-fatigued global public could be forgiven for thinking it’s the twentieth.  Governments across the developed world have pushed
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