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Babyscripts

Thinking Pink: The Case for Femtech in 2020 & Beyond

by Judith Nowlin, Chief Growth Officer for Babyscripts 01/02/2020 Leave a Comment

Thinking Pink: The Case for Femtech

If health systems are going to retain and attract new customers, femtech is a critical starting place: it’s what women want. In 2012, investments in female-specific health technology (femtech, as it has been coined) totaled $57M. By the close of 2019, they’re projected to reach $1B. That’s a 1651% increase in a mere seven years — and the numbers continue to climb.  The boom can be pinned to a multitude of causes, not least among them a growing (though still very much in the minority) number of
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Executive Insights: Top Healthcare Predictions & Trends to Watch in 2020

by Fred Pennic 12/31/2019 Leave a Comment

Executive Insights: Top Healthcare Predictions & Trends to Watch in 2020

As we close out the year, we asked several healthcare industry executives to share their predictions and trends for 2020. Robbie Hughes, Founder, and CEO, Lumeon “Following the announcement of the Trump administration's price transparency requirement – and the ensuing backlash from hospital groups – the issue of price transparency will dominate the healthcare industry next year. Regardless of the outcome of the lawsuit, I expect we'll see more attention around the importance of the
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The Future of Whole-Person Care: The Intersection of Tech and Holistic Health

by Judith Nowlin, Chief Growth Officer for Babyscripts 12/09/2019 Leave a Comment

The Future of Whole Person Care: The Intersection of Tech and Holistic Health

There is a common misconception in the healthcare field that technological innovation is opposed to the philosophy of holistic care. Tech is viewed as artificial, manufactured, and impersonal — it values human experience only for the sake of developing better algorithms and treats the physical body of the patient without care for their personhood.  In contrast, holistic care is seen as organic and natural; elevating the physical, emotional, and spiritual needs of an individual and seeing them
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Digital Transformation In Healthcare Is Not Happening As Fast As It Should — And There’s One Reason No One is Talking About

by Juan Pablo Segura, Co-founder of Babyscripts 12/04/2019 Leave a Comment

Digital Health - Is It Worth It? How to Calculate ROI in Digital Health

At first glance, the healthcare field seems to be a goldmine for digital innovation. An overextended workforce, outdated protocols, hundreds of wasted hours in administrative tasks, a patient population that is wide open to digital solutions, a multitude of inefficiencies and redundancies — the opportunities for digital overhaul in healthcare are myriad. Yet every year the graveyard of digital health tools gets more crowded as innovators fail to overcome healthcare’s uniquely complex barriers to
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Aetna to Offer Prenatal App Babyscripts to Support PA Medicaid Members

by Jasmine Pennic 11/25/2019 Leave a Comment

Babyscripts Inks $500k Strategic Partnership with Inova Health

- Aetna Better Health of Pennsylvania, Aetna’s Medicaid managed care organization in Pennsylvania enters a strategic partnership with Babyscripts. - Strategic partnership will enable Aetna Better Health of Pennsylvania to deliver pregnancy care solutions to plan members at participating WellSpan Health sites using Babyscripts prenatal application. - New point of care model allows low-risk pregnant patients to receive the benefits of remote monitoring and virtual care.Aetna Better Health of
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Privileged Only: Is Digital Health Tech A Solution for Elites?

by Anish Sebastian, Co-founder and CEO, Babyscripts 11/11/2019 Leave a Comment

Bullshit Metrics: Is Patient Engagement Real?

Healthcare disruptors are betting the farm on digital health technology, and they have the funds to validate their enthusiasm. Investments in digital health startups came in at a staggering $8.1B at the end of 2018, marking an increase of 42% from 2017. While investments are slowly beginning to level out in 2019, analysts see this as a sign that the industry is maturing; not, as some thought, as a signal of pending collapse.   Health tech has been touted as the cure-all for financial
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The Graveyard of Digital Health, and How to Stay Out of It

by Anish Sebastian, CEO and Co-founder, Babyscripts 10/09/2019 Leave a Comment

Bullshit Metrics: Is Patient Engagement Real?

- How partnerships are breaking the adoption barrier for digital health. Collaboration is at the heart of successes over history — in Darwin’s words, “those who learn to collaborate and improvise most effectively have prevailed.” Yet the healthcare space has been slow to learn that lesson. Far from functioning as a team focused on a single goal, healthcare stakeholders operate on a fractured playing field, each one trying to get to the goal on their own. From that perspective, everyone becomes
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UM St. Joseph Taps Prenatal App Babyscripts for Remote Pregnancy Care

by Jasmine Pennic 08/20/2019 Leave a Comment

UM St. Joseph Taps Prenatal App Babyscripts for Remote Pregnancy Care

University of Maryland St. Joseph Medical Center, a not-for-profit regional medical center in Towson, MD, and member of the 13-hospital University of Maryland Medical System has entered a partnership agreement with virtual care platform for obstetrics Babyscripts. As part of the partnership, expectant mothers who receive care at UM St. Joseph will now have free access to the Babyscripts app and remote monitoring support throughout—and beyond—their pregnancies.Using internet-connected devices for
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Axia Women’s Health to Power Pregnant Patients With Babyscripts Prenatal App During Their Prenatal Journey

by Fred Pennic 08/06/2019 Leave a Comment

Prenatal App Babyscripts Announces Partnership with Axia Women’s Health

Axia Women’s Health, the nation’s largest independent, physician-led women’s health network, today announced a partnership with Babyscripts, a virtual care platform for managing obstetrics. With nearly 300 providers and more than 115 health centers across New Jersey and Pennsylvania., Axia will provide their pregnant patients access to the Babyscripts app during the entirety of their prenatal journey and beyond. Babyscripts Program Offered Through Axia Women’s HealthThe Babyscripts program
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Atrium Health Taps Prenatal App Babyscripts for Remote Pregnancy Care

by Fred Pennic 07/10/2019 Leave a Comment

Atrium Health

Babyscripts, the leading virtual care platform for managing obstetrics, announced today that they are teaming up with Atrium Health, one of the nation’s most highly integrated not-for-profit healthcare systems based in Charlotte, N.C. The collaboration provides pregnant patients who receive care at Atrium Health access to the Babyscripts app during the entirety of their prenatal journey and beyond.The Babyscripts mobile app provides access to education on pregnancy, content about baby
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