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Health IT | News, Analysis, Insights - HIT Consultant

Healthgrades Releases Top 24 Hospitals Leading Early COVID Care

by Jasmine Pennic 03/07/2022 Leave a Comment

Hospitals in Early COVID Care List The world of marketing functions on coming up with ways to attract new customers and retaining the existing ones. Compromising on the quality of service is not an option as that will undo all the efforts that one puts into marketing. While adhering to hectic patient schedules and delivering the best work, most medical practices often fail to realize the change in patient expectations. By not evaluating their marketing strategies, healthcare practices are often unaware of which promotional tactics are working in their favor and which are not. As we move towards the dusk of 2020, it is more important than ever before to re-evaluate your marketing strategies and ensure that your healthcare brand continues to grow in the days to come. To help you through it, here are 4 marketing ideas that are relevant to the current times. 1. Focus on Audience Segregation These days, most marketing campaigns involve digital measures, and the audience is constantly receiving sales pitches and advertisements. This has brought down their attention to such things and you need to do something extraordinary to grab the eyeballs. An efficient way to do so is to segregate your audience based on their preference. For your email marketing programs, you can create email lists of patients based on similarities. As an example, let us consider that you are an orthopedic surgeon. You can come up with a provision for your athlete patients to opt-in for your email list on injury prevention. 2. Invest in Marketing Technology In the digitally powered world of today, over 50% of patients claim that convenience and access are some of the most crucial factors that influence their healthcare decision making. As a healthcare brand, investing in marketing technology will help simplify the lives of your existing and potential customers. Here are some options that you may want to consider. Telehealthcare Services The pandemic has brought forth a situation where patients are skeptical of traveling in a virus-exposed environment to meet their doctors. This is especially true in cases when they are suffering from minor ailments. As a brand, adoption of telehealth will allow you to connect with such patients (whose numbers are increasing by the day) and grow your business in ways that you had not imagined. Chatbots As a small or medium business, it may not be feasible for you to appoint a 24 X 7 customer support team to cater to potential and existing customers. In such a situation, it is wise to invest in chatbots. That way, patients can ask questions to the chatbot which will be powered by artificial intelligence and should be able to act on common requests on inquiries. For something that is beyond its scope, the chatbot can collect the contact details of the patient and a human employee can then reach out to the patient. Online Scheduling These days people are more tech-savvy than in the past and prefer to choose a service provider who allows them online scheduling of appointments. By giving patients the luxury of booking, changing, and canceling their appointments online, you establish that the business cares for patient comfort. This is a win-win situation for you, as online scheduling frees your office staff from having to spend their entire working day taking appointment calls. Healthcare Marketing Software If your business is on a race against time to establish its industry dominance, then chances are that you do not have a lot of time to spare for marketing initiatives. In such a situation, opting for marketing software will streamline your office tasks and build a digital presence. With such a boost to your online reputation, you can expect an increase in the number of patients visiting you. 3. Explore the World of Video Marketing As of today, video is one of the most highly consumed forms of marketing content. As a healthcare brand, you can experiment with different types of video content. Explainer videos that talk about a health condition, Product videos that explain the healthcare product or service that you offer, and testimonials from satisfied customers all work in favor of healthcare brands. These days, it is possible to produce high-quality video content without having to outsource the work to a professional. Most smartphones today allow high-quality video recording, and you can use any online video editor to edit such clips and come up with professional videos. Such videos can then be shared across your brand’s website and social media handles. If you are keen to leverage the power of video marketing in social media, you can consider using the Live Video feature of Instagram and Facebook to show your office space, cover a product launch or schedule an interview with an industry expert. All such acts will help you get the visibility that you had always hoped for. You will be surprised to learn that one-third of the most highly viewed Instagram video stories come from business accounts. Thus, with proper planning and using tools like InVideo, your healthcare practice can come up with business videos that will increase visibility among your target group. 4. Do Not Ignore Reputation Management There is an increase in health consciousness among the general public and people are keener on making informed decisions. Before choosing a healthcare product or service, they prefer to read up online reviews about it, thus making it important for your brand to focus on reputation management. Make it a practice to carefully monitor the reviews that you get on Google, Yelp, Facebook, Healthgrades, and WebMD and promptly respond to them. If you receive any negative reviews, respond to them professionally and politely. Evaluate them to understand your shortcomings and work on improving them. When you take some corrective measures based on user feedback, make sure you publicize the same. Such acts will help to build a good online reputation and earn the trust and credibility of your target group. As you can see, the journey to effective marketing is a continuous one and you cannot afford to let your guards down for a day. Here’s hoping that you adhere to the tips discussed in this article and develop a brand name for your healthcare practice.

What You Should Know: - Healthgrades announced its Leading Hospitals in Early COVID Care list of the top 24 U.S. hospitals that provided exceptional care while treating the highest volumes of coronavirus patients during the first wave of the pandemic. Methodology Background Using inpatient data from CMS for almost every hospital in the country, Healthgrades identified 24 U.S. hospitals that provided exceptional care while treating the highest volumes
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Health Gorilla Raises $50M to Expand FHIR-Native Health Interoperability Platform

by Jasmine Pennic 03/07/2022 Leave a Comment

Health Gorilla Raises $50M to Expand FHIR-Native Health Interoperability Platform

What You Should Know: - Health Gorilla raises $50 million in Series C funding to securely enable the exchange of actionable and aggregated clinical data. - The new investment will accelerate Health Gorilla's mission to connect everyone, everywhere, with actionable health data. Health Gorilla, a Sunnyvale, CA-based health interoperability platform, today announced it has raised $50M in Series C funding led by SignalFire with participation from Epsilon Health Investors, IA Capital, and
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GoodRx Acquires Pharmacy Services Platform VitaCare for $150M

by Fred Pennic 03/07/2022 Leave a Comment

GoodRx Acquires Pharmacy Services Platform VitaCare for $150M

What You Should Know:- GoodRx announced that it will acquire vitaCare Prescription Services, a tech-enabled pharmacy services platform that expands GoodRx’s offering to pharma manufacturers while improving patient access and adherence to affordable brand drugs.   - Over 500 million brand prescriptions are written every year, yet only half are ever filled. This acquisition will give GoodRx the tools we need to help address this problem and facilitate the brand
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2022 Infusion Industry Outlook: Adapting Care Delivery to Meet New Realities

by Roger Massengale, Chief Commercial Officer, Eitan Medical 03/07/2022 Leave a Comment

2022 Infusion Industry Outlook: Adapting Care Delivery to Meet New Realities

January 2022 marked two years since the outbreak of COVID-19, with the healthcare system still working to adjust to a very challenging new reality. However, these challenges have served as a catalyst for important shifts within the healthcare industry, some of which are poised to be a significant part of the 2022 infusion landscape. Similar to 2020, there were increases in demand in 2021 for infusion pumps to treat COVID-19 patients. Initially, infusion pumps were requested for Covid patients
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MediQuant® DataArk Awarded Project to Archive All Military Health Records

by Fred Pennic 03/07/2022 Leave a Comment

MediQuant® DataArk Awarded Project to Archive All Military Health Records

What You Should Know: MediQuant®, a provider of enterprise active archiving and conversion solutions, has been selected by the US Defense Health Agency (DHA) to help consolidate all clinical data across the Military Health System as it transitions to a new enterprise electronic health records (EHR) platform by 2024. - The contract to deploy MediQuant’s DataArk solution for the DHA “Genesis” rollout was secured by ECS, a leading provider of science, engineering, and advanced technology
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Cedar Launches Cedar Pre to Transform Patient Financial Experience

by Fred Pennic 03/07/2022 Leave a Comment

Cedar Launches Cedar Pre to Transform Patient Financial Experience

What You Should Know: - Cedar launches Cedar Pre to deliver seamless and comprehensive healthcare experiences to consumers preparing for care. - By leveraging Cedar’s expanded patient engagement suite, providers can empower patients with unprecedented access and affordability from pre-registration and intake through final payment.  Cedar, a New York City-based healthcare financial technology platform built for today’s consumers, today announced the launch of Cedar Pre, an
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MD Anderson Taps Syntrophy to Aggregate Disparate Data, Enable Team Science

by Jasmine Pennic 03/07/2022 Leave a Comment

What You Should Know: - The University of Texas MD Anderson Cancer Center announced efforts to advance its capabilities to seamlessly connect basic science, translational and clinical research data for the benefit of patients through a technology collaboration with Syntropy and the Foundry platform. - This initiative is part of MD Anderson’s new Strategy aimed at focusing its mission to end cancer on approaches that maximize the impact on humanity, which
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How Health Systems Can Use AI to Optimize Resources and Maximize Patient Satisfaction

by Chad Waldman, VP of Engineering at DexCare 03/04/2022 Leave a Comment

How Health Systems Can Use AI to Optimize Resources and Maximize Patient Satisfaction

Over the past several years, nearly all of the leading health systems in the United States have adopted some form of AI, such as machine learning (ML) or natural language processing (NLP), to assist in managing healthcare operations. The unprecedented growth and development of AI has been instrumental in transforming health system administration, healthcare data analytics and patient diagnosis and treatment.  Despite this growth, health systems have yet to maximize the potential of AI to
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Unite Us Launches Social Care Payments Platform

by Jasmine Pennic 03/04/2022 Leave a Comment

Unite Us Launches Social Care Payments Platform

What You Should Know: - Unite Us, the enterprise technology company providing the digital infrastructure to power integrated health and social care, today announced the launch of its Social Care Payments solution. - Social Care Payments is a first-of-its-kind solution designed to bridge the gap between healthcare funders and community-based organizations (CBOs), enabling social care funding at scale. It is the only end-to-end solution for social care that streamlines the
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Massachusetts General Hospital to Co-Develop VR Digital Therapeutic for Stem Cell Patients

by Jasmine Pennic 03/02/2022 Leave a Comment

Massachusetts General Hospital to Co-Develop VR Digital Therapeutic for Stem Cell Patients

What You Should Know: - Massachusetts General Hospital ("MGH") announced a research agreement with Rocket VR Health, an emerging digital therapeutics company developing clinically validated virtual reality therapies that enhance the quality of life of cancer patients, their families and their caregivers. - The research will study the effects of daily Virtual Reality Therapy's effect on patients during their entire hospital stay. Partnership Details The
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