What You Should Know
The Alliance: Havas Health has announced an exclusive, strategic partnership with BrightInsight, designating the firm as its single global agency partner for digital persistence and adherence solutions.The Core Problem: The pharmaceutical industry loses an estimated $500 billion annually because patients fail to adhere to or persist with their prescribed therapies.The Technology: BrightInsight brings a pre-vetted, regulatory-compliant digital health platform (powering
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Archives for 2026
Lessons from COVID-19: How Agile Governance is Transforming Pharmaceutical Launch Readiness
The COVID-19 pandemic forced the pharmaceutical industry to do what once seemed impossible: compress launch cycles that traditionally stretched over a decade into mere months.
The urgency of the crisis redefined what “readiness” meant, with organizations working across functions, geographies, and regulators at a pace previously unthinkable. While the world has shifted into a post-pandemic reality, the lessons learned from this period of radical acceleration remain invaluable. The
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Collective Health Launches CAI Platform with Google Cloud to Streamline TPA Services
What You Should Know:
The Launch: Collective Health, an independent third-party administrator (TPA), has partnered with Google Cloud to launch Collective AI (CAI™), a suite of generative AI tools embedded directly into its benefits platform.The Three Pillars: CAI is broken into three distinct functions: CAI MX (a natural-language concierge for members on the app), CAI Intelligence (a real-time copilot for human customer service reps), and CAI CX (a project management tool that automates
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BlockIt Rebrands to Alluvium, Launches Orchestrate AI Platform for Healthcare Access
What You Should Know
The Rebrand: Enterprise access and capacity startup BlockIt has officially rebranded as Alluvium. The name change reflects the company's evolution from building point solutions to offering a comprehensive, unified data platform.The New Tech: Alongside the rebrand, Alluvium launched Orchestrate, a first-of-its-kind AI-powered operational data insights platform designed to manage network access and capacity.The AI Advantage: Orchestrate features a powerful Large Language
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Baba Emerges from Stealth with $6.5M to Launch Medicare Advocacy Platform
What You Should Know
The Launch: Baba, a new patient advocacy platform for older adults, has emerged from stealth with over $6.5M in seed funding led by General Catalyst.The Model: Baba embeds dedicated human advocates (nurses/social workers) into the care journey to handle "operational breakdowns" like insurance denials and scheduling. It pairs this with an AI companion for daily engagement—a hybrid model covered by Medicare and Medicare Advantage.The Backing: The startup is advised by
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GE HealthCare Launches Next-Generation LOGIQ Ultrasound Portfolio with AI Tools
What You Should Know
The Launch: GE HealthCare has unveiled the next generation of its LOGIQ™ general imaging ultrasound portfolio, including the E10 Series, Fortis™, and Totus™. The systems will debut at the European Congress of Radiology (ECR) 2026.The Tech: The new systems feature the Auto Abdominal Suite 2.0, an AI-powered toolkit that automates measurements of the aorta and common bile duct. Data shows these tools can reduce system interactions by 80% and speed up measurements by 65%.The
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How AI-Powered Voice and Situational Intelligence Improve Patient Access
Consumers continue to expect (and increasingly demand) less friction in their provider interactions and greater access to healthcare. The adoption of AI and automation is a powerful accelerator in transforming organizations to deliver consumer-driven access, which maximizes scarce organizational resources.
Scheduling and managing appointments sit at the heart of this shift. It is the primary definition of “access” for consumers and is often the most meaningful touchpoint a patient has
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CMS Updates MIPS for 2026: Administrative Claims, TEFCA Bonuses, and AI Safety Measures
MIPS (Merit-based Incentive Payment System), a Medicare program that rewards clinicians for delivering high-quality, cost-efficient care, is by nature an evolving entity.
Much the way healthcare continually changes as new knowledge, treatments, and technologies modify past practices, MIPS is ever-changing, with program updates, revisions, and new requirements.
While these changes are well-intentioned and support value-based healthcare, they don’t necessarily make it easier for
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Beyond Generative AI: Why Healthcare’s Next Leap Depends on Agentic Systems That Can Actually Do the Work
Healthcare’s administrative burden is not a documentation problem, it is a workflow problem.
Over the past year, healthcare organizations have widely adopted generative AI for an array of documentation-related activities such as drafting appeal letters, producing patient-friendly summaries, and even assisting with administrative writing. While these tools have improved how information is created, they do little to address the underlying issue: a fragmented, manual, and procedurally
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RevSpring Acquires TrustCommerce to Expand Integrated Healthcare Payment Gateway
What You Should Know
The Deal: RevSpring (backed by Frazier Healthcare Partners) has acquired TrustCommerce (a portfolio company of Waud Capital Partners) to build a dominant, end-to-end healthcare payment platform.The Tech: TrustCommerce brings its enterprise gateway connectivity and deep integrations with major Electronic Health Records (EHRs). This allows RevSpring to offer a seamless, unified payment stack from the front desk to the back office.The "BYOM" Advantage: A major strategic
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