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Henry Ford

CodaMetrix Raises $55M for AI-Powered, Autonomous Medical Coding

by Fred Pennic 02/27/2023 Leave a Comment

CodaMetrix Raises $55M for AI-Powered, Autonomous Medical Coding

What You Should Know: - CodaMetrix, an AI technology platform transforming healthcare revenue cycle management, today announced that it closed a $55 million Series A round led by SignalFire. Frist Cressey Ventures (FCV), Martin Ventures, Yale Medicine, University of Colorado Healthcare Innovation Fund, and Mass General Brigham physician organizations also participated in the round. - The capital injection will accelerate go-to-market with major provider organizations and health systems, as
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Why Telemedicine Isn’t A Temporary Fix — It’s The Future

by Doug McDonald, Director of Technology in the Office of the CTO at Extreme Networks 03/30/2022 Leave a Comment

Why Telemedicine Isn’t A Temporary Fix — It’s The Future

In March 2020, many office workers packed up their bags under the mandate of their employers, assuming they’d be working from home for a few weeks so the coronavirus could “blow over.” Fast-forward two years: many of those same employees have yet to step foot back into their old offices, and some never will again.  A similar trend is playing out in healthcare. When COVID-19 started, many health systems rapidly adopted virtual care models as a matter of necessity to keep as many non-COVID
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Healthgrades Releases Top 24 Hospitals Leading Early COVID Care

by Jasmine Pennic 03/07/2022 Leave a Comment

Hospitals in Early COVID Care List The world of marketing functions on coming up with ways to attract new customers and retaining the existing ones. Compromising on the quality of service is not an option as that will undo all the efforts that one puts into marketing. While adhering to hectic patient schedules and delivering the best work, most medical practices often fail to realize the change in patient expectations. By not evaluating their marketing strategies, healthcare practices are often unaware of which promotional tactics are working in their favor and which are not. As we move towards the dusk of 2020, it is more important than ever before to re-evaluate your marketing strategies and ensure that your healthcare brand continues to grow in the days to come. To help you through it, here are 4 marketing ideas that are relevant to the current times. 1. Focus on Audience Segregation These days, most marketing campaigns involve digital measures, and the audience is constantly receiving sales pitches and advertisements. This has brought down their attention to such things and you need to do something extraordinary to grab the eyeballs. An efficient way to do so is to segregate your audience based on their preference. For your email marketing programs, you can create email lists of patients based on similarities. As an example, let us consider that you are an orthopedic surgeon. You can come up with a provision for your athlete patients to opt-in for your email list on injury prevention. 2. Invest in Marketing Technology In the digitally powered world of today, over 50% of patients claim that convenience and access are some of the most crucial factors that influence their healthcare decision making. As a healthcare brand, investing in marketing technology will help simplify the lives of your existing and potential customers. Here are some options that you may want to consider. Telehealthcare Services The pandemic has brought forth a situation where patients are skeptical of traveling in a virus-exposed environment to meet their doctors. This is especially true in cases when they are suffering from minor ailments. As a brand, adoption of telehealth will allow you to connect with such patients (whose numbers are increasing by the day) and grow your business in ways that you had not imagined. Chatbots As a small or medium business, it may not be feasible for you to appoint a 24 X 7 customer support team to cater to potential and existing customers. In such a situation, it is wise to invest in chatbots. That way, patients can ask questions to the chatbot which will be powered by artificial intelligence and should be able to act on common requests on inquiries. For something that is beyond its scope, the chatbot can collect the contact details of the patient and a human employee can then reach out to the patient. Online Scheduling These days people are more tech-savvy than in the past and prefer to choose a service provider who allows them online scheduling of appointments. By giving patients the luxury of booking, changing, and canceling their appointments online, you establish that the business cares for patient comfort. This is a win-win situation for you, as online scheduling frees your office staff from having to spend their entire working day taking appointment calls. Healthcare Marketing Software If your business is on a race against time to establish its industry dominance, then chances are that you do not have a lot of time to spare for marketing initiatives. In such a situation, opting for marketing software will streamline your office tasks and build a digital presence. With such a boost to your online reputation, you can expect an increase in the number of patients visiting you. 3. Explore the World of Video Marketing As of today, video is one of the most highly consumed forms of marketing content. As a healthcare brand, you can experiment with different types of video content. Explainer videos that talk about a health condition, Product videos that explain the healthcare product or service that you offer, and testimonials from satisfied customers all work in favor of healthcare brands. These days, it is possible to produce high-quality video content without having to outsource the work to a professional. Most smartphones today allow high-quality video recording, and you can use any online video editor to edit such clips and come up with professional videos. Such videos can then be shared across your brand’s website and social media handles. If you are keen to leverage the power of video marketing in social media, you can consider using the Live Video feature of Instagram and Facebook to show your office space, cover a product launch or schedule an interview with an industry expert. All such acts will help you get the visibility that you had always hoped for. You will be surprised to learn that one-third of the most highly viewed Instagram video stories come from business accounts. Thus, with proper planning and using tools like InVideo, your healthcare practice can come up with business videos that will increase visibility among your target group. 4. Do Not Ignore Reputation Management There is an increase in health consciousness among the general public and people are keener on making informed decisions. Before choosing a healthcare product or service, they prefer to read up online reviews about it, thus making it important for your brand to focus on reputation management. Make it a practice to carefully monitor the reviews that you get on Google, Yelp, Facebook, Healthgrades, and WebMD and promptly respond to them. If you receive any negative reviews, respond to them professionally and politely. Evaluate them to understand your shortcomings and work on improving them. When you take some corrective measures based on user feedback, make sure you publicize the same. Such acts will help to build a good online reputation and earn the trust and credibility of your target group. As you can see, the journey to effective marketing is a continuous one and you cannot afford to let your guards down for a day. Here’s hoping that you adhere to the tips discussed in this article and develop a brand name for your healthcare practice.

What You Should Know: - Healthgrades announced its Leading Hospitals in Early COVID Care list of the top 24 U.S. hospitals that provided exceptional care while treating the highest volumes of coronavirus patients during the first wave of the pandemic. Methodology Background Using inpatient data from CMS for almost every hospital in the country, Healthgrades identified 24 U.S. hospitals that provided exceptional care while treating the highest volumes
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What Will It Take for Hospitals to Survive the Pandemic?

by Dr. John Frownfelter, MD, FACP, Chief Medical Officer at Jvion 04/14/2021 Leave a Comment

What Will It Take for Hospitals to Survive the Pandemic?

On New Years Eve, just as the Covid-19 outbreak in Los Angeles was at its worst, all 451 of Olympia Medical Center’s exhausted employees learned they would soon lose their jobs. After 74 years, the hospital closed for good on March 31st, leaving residents of the surrounding community — poor and mostly people of color — without a place to see a doctor.  And it isn’t the only hospital closing. At least 47 hospitals have closed or filed for bankruptcy in the last year, and there will
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Why Hospitals Should Act Now to Create Clinical AI Departments

by John Frownfelter, MD, FACP, Chief Medical Information Officer at Jvion 01/13/2021 Leave a Comment

Why Hospitals Should Act Now to Create Clinical AI Departments

A century ago, X-rays transformed medicine forever. For the first time, doctors could see inside the human body, without invasive surgeries. The technology was so revolutionary that in the last 100 years, radiology departments have become a staple of modern hospitals, routinely used across medical disciplines. Today, new technology is once again radically reshaping medicine: artificial intelligence (AI). Like the X-ray before it, AI gives clinicians the ability to see the unseen and has
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Shields Health Solutions, ExceleraRx Announce Specialty Pharmacy Merger – M&A

by Jasmine Pennic 01/12/2021 Leave a Comment

Shields Health Solutions, ExceleraRx Announce Specialty Pharmacy Merger – M&A

What You Should Know: - Shields Health Solutions and Excelera announce a major specialty pharmacy merger that will form a combined company that consults with 700+ hospitals in 43 states, including Mass General Brigham, Yale New Haven, Intermountain Healthcare and Henry Ford. - The network of hospitals is designed to improve patient care through an infrastructure that helps with things like acquiring prior authorization for specialty drugs and staying adherent to them. It can also lower
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Premier & 15 Health Systems Acquires Minority Stake in PPE Company to Address Shortage from COVID-19

by Fred Pennic 05/27/2020 Leave a Comment

Premier & 15 Health Systems Acquire Minority Stake in PPE Company to Address Shortage from COVID-19

What You Should Know: - Premier and 15 of its members acquired a minority stake in Prestige Ameritech, the nation’s largest domestic producer of face masks, as well as other personal protective equipment (PPE) to address shortage due to COVID-19 pandemic. - The minority stake represents a long-term strategy to invest in or partner with PPE suppliers that source from multiple regions as well as domestic markets to help ensure that a greater proportion of healthcare products are
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Value-Based Care’s Story Will Turn in the 2020s

by Daniel Kus, VP of Pharmacy Services at Henry Ford Health System and Troy Polan, acting CEO of ExceleraRx Corp 04/20/2020 Leave a Comment

Value-Based Care’s Story Will Turn in the 2020s

Value-based care initiatives matured in recent years thanks to exciting new technology and influential policy changes. But the coming decade will see transformative changes that will eventually lead to a uniform realization of value-based care across the entire healthcare continuum. Specialty pharmacy represents one area of healthcare that is wholeheartedly welcoming a discussion about value. With the costs of six-figure specialty drugs and the number of patients using them continuing to
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COVID-19: 5 Steps for Health IT Teams to Accommodate New Demands

by Bob Zemke, CISSP CPHIMS, and Doug McDonald, FHIMSS CPHIMS at Extreme Networks 03/26/2020 Leave a Comment

5 Steps for Health IT Teams During COVID-19

The rapid escalation of COVID-19 patient cases has created new challenges for healthcare organizations to scale up testing and care services, while also reducing risk for non-critical patients or care workers. Healthcare IT professionals are being asked to digitally transform overnight, in supporting remote workers, telemedicine, outdoor triage tents, and a surge in patients and connected devices. Here are five key steps for healthcare IT departments to take in order to accommodate the new
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PeerWell Lands $6.5M to Commercialize its Worker’s Comp Musculoskeletal Surgery Optimization Platform

by Fred Pennic 08/27/2019 Leave a Comment

PeerWell Announces $6.5 Million in Series A Funding to Rollout Musculoskeletal Surgery Optimization Platform

Today PeerWell, a San Francisco, CA-based PreHab company helping patients prepare physically and mentally for orthopedic surgery and recover faster has raised $6.5M in Series A funding led by OMERS Ventures with participation from investors Emmett Shear (Co-Founder CEO of Twitch) and Travis May (CEO of Datavant). Existing investors include XSeed Capital and angel investors Auren Hoffman (CEO SafeGraph, Co-founder of LiveRamp), Kevin Lin (COO of Twitch), Michael Seibel (CEO of Y Combinator),
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