The maternal mortality rate in the United States is the highest of any developed country – and the rate is rising. The US is currently the most dangerous place to give birth in the developed world.
Few to none of these maternal deaths are due to medical mismanagement. Instead, problems of access, care coordination, and inequities in health care resources and social services are at the heart of maternal death rates.
Minority women, particularly those facing socioeconomic challenges, are the
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Babyscripts
Digital Health – Is It Worth It? How to Calculate ROI in Digital Health
The results are in. A 2019 PEGA survey asked 2,000 U.S. consumers how they felt about recent trends in healthcare, and the response was overwhelming — they want a personal touch, and they want it digital. Not only that, but the survey also revealed that communications from healthcare organizations actually drive a patient’s desire to improve their health, fueling the popular opinion that technology is the magic key to patient engagement. What the survey fails to reveal, though, is why the
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Study: Physicians Found Use of Mobile Prenatal App Reduce in-Person Visits During Pregnancy
George Washington University physicians found use of the mobile app Babyscripts reduced in-person prenatal care visits while maintaining patient and provider satisfaction, according to research published in JMIR mHealth and uHealth.Study BackgroundThe study included two groups with a total of 88 participants, with one group, prescribed the Babyscripts program to manage their pregnancy. Eligible participants were pregnant women between the ages of 18 and 40 considered to be low-risk: that is, a
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Cone Health, Babyscripts Expands Partnership to Develop Digital Solutions for Prenatal & Postpartum Health
Babyscripts, a virtual care platform for managing obstetrics, has expanded its partnership with Cone Health, a leading not-for-profit network of healthcare providers in North Carolina. The expanded partnership seeks to develop new digital modules to improve access to high-quality pregnancy care for risk-specific populations.Cone Health’s Expanded Partnership with BabyscriptsAs part of the partnership, Cone Health provides Babyscripts invaluable clinical input, access to clinical staff and
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The Four Cs: A Call to Action for Digital Health Tools
The United States spends more of their GDP on healthcare than any other developed nation, and yet it produces some of the poorest outcomes — notably in the field of maternal and infant health.
The advent of digital health has presented the opportunity for a paradigm shift in the delivery of care, and support from investors and policy-makers shows that as far as they’re concerned, digital health is not a new frontier for healthcare, but the current playing field.
A staggering $14.6B in funding
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Babyscripts Inks $500k Strategic Partnership with Inova Health
Babyscripts, Inc., a Washington, D.C.-based virtual care platform for managing obstetrics has inked a strategic partnership with Inova Health System. As part of the strategic partnership, Inova will invest $500K and will deploy Babyscripts’ clinically-validated virtual care obstetrics platform; and support holistic care for mothers in pregnancy and postpartum.Inova’s Opportunity to Further Impact of Their Wellness ProgramsAligned with their investment, Inova will deploy the Babyscripts’ solution
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HIMSS19 Day 2 Announcements & Summary
Accenture: Millenials & Gen Z Are Shifting to Virtual, Retail, Clinic, Digital CareMillennial and Gen Z consumers in the U.S. are rapidly adopting non-traditional care models, such as retail clinics, virtual and digital services, according to results of an Accenture survey of 2,000 consumers.Key findings of the survey study include:- When considering traditional in-person care, millennials (ages 22 to 38 in 2019) were two to three times more likely than baby boomers (ages 55 to 73) to be
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Led by Philips, Prenatal App Babyscripts Nabs $6M to Support Holistic Care for Mothers
Babyscripts, Inc., a Washington D.C.-based virtual care platform for managing obstetrics, announced today that Philips has taken a minority position in the company by leading a $6 million round of financing. The round also included participation from investors StartUp Health and NueCura Partners.Founded in 2013, Babyscripts has spent the last four years building a clinically-validated, virtual care platform to allow OBGYNs to deliver a new model of prenatal care. Using Internet-connected devices
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What The Patient Engagement Metrics Aren’t Telling You
The tech industry loves to tout high-level metrics to garner attention for apps: the success of an app is often demonstrated by quoting staggering numbers of subscribers, weekly views, in-app session length, number of downloads, monthly average users, etc. And these statistics are not irrelevant -- they are useful for gauging product performance and often correlate to a successful product. For apps driven by ad-revenue, they are sometimes the most important metrics.But as I address elsewhere,
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Bullshit Metrics: Is Patient Engagement Real?
Whether it’s stock trading with a few clicks on a smartphone, streaming new music before the vinyl hit the shelves, or receiving a wardrobe from a personal stylist without ever stepping into a store, technology’s potential to revolutionize the consumer experience is ubiquitous across industries. The healthcare sphere is no exception to this, and in recent years a rash of digital health tools and connected devices have flooded the marketplace, promising cheaper care and better outcomes, all while
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