What You Should Know:
– Upfront acquires PatientBond, a digital patient engagement platform creating a single enterprise technology solution to drive patient acquisition and loyalty.
– The acquisition accelerates Upfront’s delivery of their next-generation personalization platform. Combined with Upfront’s omnichannel communications capabilities, PatientBond’s robust consumer insights build and expand loyal patient-provider relationships to influence positive behavioral changes, resulting in improved patient acquisition, retention, and experience.
Motivating Patient Behaviors from the Start
Founded in 2011, Upfront’s pioneering technology ensures every patient completes necessary care. Since 2016, the company has supported millions of patients through its market-leading digital platform, now serving more than 4,000 locations. With many health systems focused on capturing the ‘digital front door,’ Upfront now extends well beyond that position by engaging, guiding, and activating patients from their first interaction across the entire continuum of care. PatientBond has a substantial presence in urgent care, payer, and life sciences networks, a benefit that pushes Upfront to the forefront of patient navigation innovation across the entire healthcare industry.
“By understanding how a patient prefers to communicate, healthcare organizations can determine the best route to meet the needs of patients and influence consumer behaviors,” said PatientBond CEO Justin Dearborn, who will continue in a leadership role on Upfront’s board of directors.
“Healthcare providers can no longer utilize a ‘one size fits all’ approach to consumer health,” Dearborn added. “Personalized engagement requires a deep understanding of patients’ motivations and preferred communication channels. We’re not only enhancing member and patient experiences but ultimately empowering patient success. We couldn’t be more thrilled to join Upfront in their mission to change our industry.”
