As fall turns to winter, pharmaceutical brand marketers and supporting teams know one thing is certain: next year’s planning cycle is upon us in earnest. With data-driven decision-making at the core of best practices, and an increasing fluency in tying aggregated, non-identified prescription data to a brand’s efforts, the evidence continues to support the Continuous Optimization approach to driving patient outcomes. The results demonstrate that not only we can improve brand performance, but also
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Archives for 2021
GeniusRx Digital Pharmacy Launches Asynchronous Telehealth Offering
What You Should Know:
- GeniusRx™, a Boca Raton, FL-based next-generation digital pharmacy focused on improving patient outcomes by disrupting the way prescription drugs are bought, sold, and delivered, announced the launch of GeniusClinic™ and GeniusIQ™.
- GeniusClinic™ provides members with access to providers in a transparent and affordable manner, leveraging the GeniusIQ™ machine learning platform, for new and refill prescriptions medications, for non-acute and lifestyle
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Zerigo Health Raises $43M, Appoints Glen Tullman as Executive Chairman
What You Should Know:
- Today, Zerigo Health, a San Diego, CA-based connected light therapy solution for treating chronic skin conditions at home or on the go, today announced a $43M Series B funding round led by 7wireVentures, joined by General Catalyst, Dragoneer, Cigna Ventures, Leverage Health Solutions, and Leaps by Bayer.
- In addition, Glen Tullman, Managing Partner of 7wireVentures, former Founder and CEO of Livongo, and Chief Executive Officer of Transcarent, will join as
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Oak Street Health Acquires RubiconMD for $130M – Health M&A
What You Should Know:
- Oak Street Health, Inc., a network of value-based primary care centers for adults on Medicare, today announced it has acquired RubiconMD, the leading technology platform providing access to specialist expertise.
- Motivated by their own experiences within the healthcare system, CEO Gil Addo and President Carlos Reines founded RubiconMD in 2013 to democratize medical expertise by connecting primary care clinicians to top specialists. Through its digital platform,
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Northwell Selects Cedar to Deliver Personalized Financial Experience
What You Should Know:
- Northwell Health, the largest health system in New York State, and Cedar, a market-leading healthcare financial technology platform, today announced a collaborative relationship to improve the financial experience for 2 million patients across Northwell’s 23 hospitals and various facilities.
- Northwell will leverage Cedar Pay, Cedar’s post-visit patient engagement and payment platform, delivers a more streamlined patient
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FDA Selects Aetion Evidence Platform to Assess In-Patient COVID-19 Treatments
What You Should Know:
- Aetion, a NYC-based leading real-world evidence (RWE) company, announced that the U.S. Food and Drug Administration (FDA) has contracted with them to use their Aetion Evidence Platform® to rapidly assess in-patient COVID-19 treatments and advance regulatory science to help determine when, where and how to use RWD.
- This project is designed to demonstrate how using a platform-based approach
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10 Tips for Improving COVID-19 Employee Immunization Initiatives
Within the past 18 months, what used to be a relatively simple process for organizations providing healthcare services – ensuring their employees had required and recommended vaccines – has gotten contentious and complicated – to say the least.
The rise of the COVID-19 Delta variant and new immunization mandates creates concerns and complexities for hospitals, nursing homes, long-term care and other providers. As of early October, the CDC has approved Pfizer booster
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Suki Launches Windows Version of Voice-Enabled Clinical Digital Assistant
What You Should Know:
- Suki, a provider of voice artificial intelligence (AI) technology for healthcare, announced today the launch of a Windows version of Suki Assistant, expanding the use of the company’s proprietary technology to Windows-powered computers. This offering complements Suki’s existing mobile and web apps, rounding out access to Suki Assistant and delivering the health care industry’s first end-to-end voice-enabled clinical
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Hackensack Meridian to Deploy Google Cloud’s AI/ML Offering in Clinical Settings
What You Should Know:
- Hackensack Meridian Health and Google today announced the two organizations are expanding their relationship to improve patient care. Hackensack Meridian Health recently migrated to Google Workspace and will be one of the first health systems in the world to use Chrome OS devices across clinical and business environments.
- In addition, Hackensack Meridian is partnering with Google Cloud to deploy artificial intelligence (AI) and machine learning (ML) in key
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CommonSpirit, Vital Expand Partnership After Successful Pilot to Improve Patient Experience in ED & Patient Care Delivery
What You Should Know:
- Today at HLTH 2021, CommonSpiritHealth announced the results of its pilot with Vital, the artificial intelligence (AI)-powered software improving patient experience and follow-up visit loyalty in hospital emergency departments (ED) and inpatient stays. Vital’s digital tool, ERAdvisor, helps keep patients informed and in control of their visit by providing real-time content and text message updates to patients and their families through their smartphone. The app
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