80% of Internet users look online for health information infographic highlights how mobile and social media is changing healthcare consumer engagement
Mobile and social media is quickly changing the way consumers engage in their consumption of healthcare information. According to recent study, the number of adults in the US (ages 18+) using mobile phones for health information grew from 61 million to 75 million this year, while tablet adoption nearly doubled from 15 million to 29 million. The following infographic visualization shown below created by Geonetric that specializes in creating web solutions for hospitals provides some interesting stats on how the rising trend of mobile and social media consumption is changing the face of healthcare digital communications. It is important that the healthcare industry recognizes the importance of this trend and quickly adapt by providing more mobile and social media solutions for consumer engagement in the future.
Other key healthcare consumer engagement stats include:
- 20% search for helath related content on mobile devices
- 23% use social media to follow health experiences of friends
- Health related Google searches are up 47% from last year
- 81% of consumers click on a sponsored link when looking for health information