What You Should Know: - Medsphere, a provider of affordable clinical IT systems and support services announced it has acqauired healthcare relationship management and analytics company Marketware. Medsphere Systems Corporation today announced the acquisition of Marketware, Inc., a leading developer of robust software tools focused on managing healthcare relationships and analyzing a wide variety of data to augment existing competitive advantage. The Marketware suite supports hospitals
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Marketware
Marketware Raises $4.5M for Physician Relationship Management Platform
Marketware, a Cottonwood Heights, UT-based provider of SaaS healthcare relationship management technology has raised $4.5 million in Series B funding led by EPIC Ventures. In addition to the Series B funding round, the company has appointed Alex Obbard as the company’s CEO.Obbard brings more than 25 years' experience in all areas of revenue and profit generation for technology organizations, with significant experience driving SaaS-based sales growth. Most recently, Obbard served as SVP of Sales
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