Marketware, a Cottonwood Heights, UT-based provider of SaaS healthcare relationship management technology has raised $4.5 million in Series B funding led by EPIC Ventures. In addition to the Series B funding round, the company has appointed Alex Obbard as the company’s CEO.
Obbard brings more than 25 years’ experience in all areas of revenue and profit generation for technology organizations, with significant experience driving SaaS-based sales growth. Most recently, Obbard served as SVP of Sales at Solutionreach, the leader in patient relationship management with over 100,000 healthcare professionals and approximately 25,000 practices.
Marketware provides the healthcare industry with relationship and business intelligence technology. Marketware’s Growth Suite elevates the healthcare experience for teams working in physician relations, data analytics, marketing, strategic planning, and business development.
“I’m excited and grateful for this opportunity. The Marketware team has accomplished so much, so quickly, establishing our solutions as the industry’s best physician relationship management and analytics platform. Our technology, positioning and people are unmatched and these funds will help launch us into the next stage of our development,” said Obbard.