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Health IT & Digital Health-Opinion | Op-Eds | Guest Columns | Analysis, Insights - HIT Consultant

HCPs: Breaking Through The Noise with Digital Engagement

by Andrew Ploszay, PhD Vice President, Digital Strategy & Chief Digital Officer, IQVIA 05/03/2021 Leave a Comment

HCPs: Breaking through the noise with digital engagement

In 2020, the pandemic forced a dramatic switch to a 100 percent remote commercial model for the pharmaceutical industry virtually overnight. While many digital technologies had already been evaluated or implemented by pharmaceutical companies, this event accelerated a digital-first approach with many enterprises deploying and scaling new technologies in days; events that would previously have taken months or years. Today, even individuals that were digital novices a year ago can navigate the
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How Mobile Channels Improve Patient Engagement and Outcomes

by Jeanae DuBois, Chief Marketing Officer, Bitwise Technology Consulting 04/29/2021 Leave a Comment

How Mobile Channels Improve Patient Engagement and Outcomes

The past year’s pandemic struck a painful blow to health organizations’ pre-COVID patient engagement efforts. A recent report detailed fewer patient visits amidst coronavirus fears and stay-at-home orders. People are simply not going into clinics to address non-COVID medical needs. The result is more serious health issues developing, such as cancers being found at later stages and chronic conditions advancing beyond easy treatment options. As patient engagement strategies ramp up, mobile
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Why the Digital Front Door is Critical to the Healthcare Revenue Cycle

by Joel French, EVP of Patient Experience at R1 RCM, Inc. 04/28/2021 Leave a Comment

Why the Digital Front Door is Critical to the Healthcare Revenue Cycle

The COVID-19 crisis has upended many of our traditional business procedures and processes. However, because digital transformations were well underway before the pandemic, the shift to remote work and contactless consumer self-service was swift. In healthcare, digital strategies that were expected to take 10 years to accomplish may now be compressed into three. That acceleration is especially evident with the “digital front door” – a strategy for engaging patients at every major touchpoint of
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Digital Transformation: 4 Moves Finance Leaders Can Make to Emerge Stronger

by Sonia Singh VP of Center for Consumerism at AVIA 04/27/2021 Leave a Comment

Digital Transformation: 4 Moves Finance Leaders Can Make to Emerge Stronger

In this time of crisis, the U.S. healthcare system has struggled to safeguard lives and suppress the COVID-19 virus, while buckling under financial strains, low consumer confidence, and the burden of persistent clinician burnout. And yet, the industry is experiencing an unprecedented digital transformation. Between regulatory changes and billions of dollars of investment into new disruptors, the stage is set for transformative change. In the midst of uncertainty stemming from the pandemic,
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4 Ways Health Systems Need To Reinvent Themselves to Compete

by Juan Pablo Segura, President & Co-founder of Babyscripts 04/26/2021 Leave a Comment

Digital Health - Is It Worth It? How to Calculate ROI in Digital Health

For about a decade, digital health has been slowly winning the battle against healthcare’s slow pace of change. Digital found an unexpected ally in Covid, as the pandemic forced health systems to adopt virtual solutions wholesale.  As we start to come out on the other side, though, some health systems are contemplating returning to the status quo, especially as they’re feeling acute financial strain. The majority, however, understand that the pandemic constitutes a sea change in the
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Advance Care Planning: The Need for Racial Equity in End-of-Life Care

by Ryan Van Wert, MD, Co-founder & CEO of Vynca 04/23/2021 Leave a Comment

The Need for Racial Equity in End-of-Life Care Advance Care Planning

National Minority Health Month presents a critical opportunity to address the huge gaps that exist when it comes to race and healthcare quality in the United States. While there are a variety of factors that continue to play a role in creating this inequity, its impact leads to limited access to healthcare services, increased presence of certain diseases, and poorer health outcomes for racial and ethnic minorities. These fundamental issues around disparities in healthcare are also often
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Top 3 Ways to Justify Interoperability Spend & Power Your Physician Alignment Strategy

by Dr. Peter S. Tippett, CEO of careMESH 04/22/2021 Leave a Comment

Top 3 Ways to Justify Interoperability Spend and Power Your Physician Alignment Strategy

For decades, interoperability has been a dirty word for hospitals and health systems. No matter how much they have worked at it, paid for it, and thrown IT resources at it, return on investment has been difficult to prove. This has been especially true when executing a community physician alignment strategy to expand care collaboration with unaffiliated physician groups to drive new referrals and revenue into the hospital. The first step in many physician alignment programs is to formalize
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Streamlining Biospecimen Procurement: Avoid These 8 Common R&D Mistakes

by Jill Mullan, Chief Operating Officer, iSpecimen 04/21/2021 Leave a Comment

Biospecimen Procurement for R&D Needs to Look More Like an Online Marketplace

Long before a clinician administers a drug or runs a new test, there is the arduous R&D cycle. Unfortunately, it’s rarely as streamlined as the one that just delivered COVID-19 vaccines in record-shattering time. For most Americans, vaccines and drugs seem to spring wholly formed from clinical trials, which are becoming part of America’s everyday conversation. But before any vaccine or therapy hits the market, the less-visible pre-clinical research and development must be performed – from
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3 Reasons Why Mobility Matters for Surgery

by Dr. Jeffrey Zavaleta, MD, Chief Medical Officer Graphium Health 04/20/2021 Leave a Comment

3 Reasons Why Mobility Matters for Surgery

As the computer form factor shrank from the size of a room to a laptop, computing “mobility” finally became a reality as devices could be transported anywhere. For over a decade, the laptop continued to shrink while increasing in performance and lowering in price. Mobility became synonymous with portability. However, with the advent of the smartphone, mobility now transcends a single product category and has morphed into an experience. Over a short five years, mobility has become synonymous for
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3 Strategies to Up-Level Medicare Advantage Enrollment Before it is Too Late

by Trey Keller, VP of Product Management & Aaron Fulner, Sr. Director at Edifecs 04/19/2021 Leave a Comment

3 Strategies to Up-Level Medicare Advantage Enrollment Before it is Too Late

With a new administration looking to reshape healthcare policy and additional special enrollment periods already underway, now is the time to ensure Medicare enrollment systems are ready for the unpredictability, and potential opportunities, ahead. While Medicare is the fastest growing segment of the healthcare industry, it is also highly competitive, expensive to operate in, and riddled with complexities and regulations to navigate. Health plans don’t have room to make a misstep when it comes
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