Artificial intelligence (AI) has already proven its worth in healthcare marketing by optimizing campaigns—refining targeting, improving efficiency, and reducing waste. But optimization is only the beginning. Its real value lies in creating tangible advantages—extending human capabilities, enabling precision at the point of care, simplifying complex compliance requirements, and bridging the gap between treatment and access. Here are five ways AI can and should transform healthcare marketing
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Digital Health | News, Analysis, Insights - HIT Consultant
The “Second Opinion” Era: Why 86% of Clinicians Now Trust AI to Catch Missed Details
What You Should Know:
- New flagship research from athenahealth’s intelligence hub reveals a critical maturity milestone in healthcare AI: the shift from experimental admin tools to trusted clinical partners.
- A national survey of 501 clinicians and administrators found that 86% now feel comfortable delegating or sharing the responsibility of catching easy-to-miss details in patient records with AI.
- While adoption is surging—with 62% of practices now using four or more AI
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AVIA Expands Agentic AI Collaborative with Second Health System Cohort and New Catalyst Program
What You Should Know:
- AVIA has expanded its Agentic AI portfolio by launching a second national cohort of seven health systems, including Rush University System for Health and LifeBridge Health, to operationalize AI that "does" rather than just "chats".
- The announcement also introduces "AVIA Nexus Catalyst," a new 12-week program launching in early 2026 powered by Lumeris, specifically designed to co-create AI automation frameworks for primary care. The initiative splits
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b.well Launches First Health AI SDK to Power Actionable Healthcare Assistants
What You Should Know:
- b.well Connected Health has released the first Software Development Kit (SDK) specifically designed to power healthcare AI agents with clean, real-time data from over 2.2 million providers and 300+ health plans.
- The SDK features a proprietary "13-step Data Refinery" that standardizes fragmented records, reducing the token usage for Large Language Models (LLMs) by up to 10x. This infrastructure allows organizations to build AI assistants that can safely take
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Teal Health Partners with Thatch to Offer At-Home Cervical Cancer Screening Benefits
What You Should Know
- Teal Health, the creator of the first FDA-authorized self-collection device for cervical cancer screening, has launched its services on the Thatch Marketplace. This partnership allows employees to use tax-free healthcare dollars (via ICHRA) to purchase at-home screening kits, bypassing the traditional clinic visit.
- The move targets the "working age" gap in cancer prevention, where 1 in 3 U.S. women are currently overdue for screening due to time constraints or
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Why Cardiologists Are Betting $19M on Wearlinq to Fix the “Single-Lead” Problem in Heart Monitoring
What You Should Know:
- Wearlinq has secured $14M in Series A funding (plus $5M in venture debt) to scale its eWave device, the first continuous 6-lead wireless ECG that offers hospital-grade diagnostics in a comfortable wearable led by AIX Ventures with participation from SpringTide and the Berkeley Catalyst Fund.
- The FDA-cleared device solves a critical gap in cardiac care by pairing directly with smartphones to deliver near real-time data, moving beyond the limitations of
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Vitalis Ventures Invests $15M in Drive Health to Scale Google-Powered AI Agent ‘Avery’
What You Should Know:
- Vitalis Ventures, an investment platform focused on AI-enabled care delivery has invested $15M in Drive Health to scale "Avery," a Google-powered agentic AI platform designed to automate clinical workflows rather than just generate text.
- Unlike standard chatbots, Avery operates as a "clinical workflow engine," handling defined tasks like discharge coordination and symptom monitoring under strict human oversight.
- The funding brings Drive Health’s
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The Rise of Hybrid Intelligence: Healthcare Leaders Reject Autonomous AI in Favor of Clinical Validation
What You Should Know:
- A new market survey from Carta Healthcare reveals that hospital leaders are overwhelmingly rejecting fully autonomous AI in favor of "hybrid intelligence" models that pair technology with clinical expertise.
- With 62.5% of respondents citing data misinterpretation as a critical risk of "black box" systems, the industry is cementing a preference for AI that augments rather than replaces human decision-making.
The End of the "Black Box": Why Hospitals
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Fragile Lifelines: How AI Can Reinforce Pharma Supply Chains
Drug shortages have surged to their highest levels in decades. In early 2024, U.S. pharmacies reported more than 323 active shortages, spanning essential generics, injectables, and even critical cancer therapies. These numbers echo findings from the American Society of Health-System Pharmacists, which tracks persistent disruptions that ripple through hospitals, pharmacies, and ultimately to patients in urgent need of care.
While the pandemic made those cracks impossible to ignore, the reality
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Hundred Health Launches Integrated Platform to Unify Lab Data, Wearables, and Medical History
What You Should Know:
- Hundred Health today announced the launch of its integrated health platform and mobile app, ushering in a new era of proactive and personalized health management.
- Hundred is the first platform to unify a user's complete health history, 160+ advanced lab tests, wearable data, and lifestyle preferences into a personalized, evidence-based action plan designed to drive measurable health improvements every 100 days.
Turning Fragmented Health Data into Clear,
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