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Jasmine Pennic | HIT Consultant

Medtronic Taps Vizient to Offer AI-Powered Surgical Video Management & Analytics Platform for OR

by Jasmine Pennic 03/09/2022 Leave a Comment

Medtronic Taps Vizient to Offer AI-Powered Surgical Video Management & Analytics Platform for OR

What You Should Know: - Medtronic announced a new contract with Vizient, a leading healthcare performance improvement company for more than half the nation’s healthcare providers, to offer Touch Surgery™️ Enterprise, the first AI-powered cloud-based video management and analytics platform for the OR. The latest offering from Medtronic’s Surgical Robotics portfolio, Touch Surgery™ Enterprise makes it easy to capture and analyze surgical video and ensures data privacy compliance with AI that
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Proscia & Hamamatsu Partner to Accelerate Scaled Adoption of Digital Pathology

by Jasmine Pennic 03/09/2022 Leave a Comment

Proscia & Hamamatsu Partner to Accelerate Scaled Adoption of Digital Pathology

What You Should Know: - Proscia, the leader in digital and computational pathology solutions, and Hamamatsu Photonics K.K., a leading provider of whole slide imaging systems, today announced a collaboration to accelerate digital pathology adoption at an enterprise scale. - The cooperation agreement increases the availability of the companies' best-of-breed, unified solution that combines Proscia's Concentriq® platform and Hamamatsu's NanoZoomer® series of whole slide scanners to deliver
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Aetion and Cognito Team Up for Predictive Modeling in Alzheimer’s

by Jasmine Pennic 03/08/2022 Leave a Comment

Aetion and Cognito Team Up for Predictive Modeling in Alzheimer’s

What You Should Know: - Aetion, real-world evidence (RWE) tech and analytics provider, and Cognito Therapeutics, a pioneer in neuromodulation therapeutics for neurodegenerative diseases like Alzheimer’s, are partnering to develop an AI-driven predictive model to help payers and providers identify patients with rapidly progressing mild cognitive impairment (MCI) and Alzheimer’s who may benefit from earlier treatment.  Impact of MCI & Alzheimer’s Disease There are approximately 13.5
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GHX Names The Top 50 Hospitals for Supply Chain Excellence

by Jasmine Pennic 03/08/2022 Leave a Comment

GHX Names The Top 50 Hospitals for Supply Chain Excellence

What You Should Know: GHX today announced its annual list of the Best 50 supply chains, which recognizes the highest performing healthcare provider organizations in North America. These honorees set the standard for supply chain excellence by improving operational performance while driving down costs through supply chain automation. Healthcare Providers Modernizing Supply Chain Operations Selected among more than 4,100 hospitals connected to the GHX digital trading network (Exchange) in
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Healthgrades Releases Top 24 Hospitals Leading Early COVID Care

by Jasmine Pennic 03/07/2022 Leave a Comment

Hospitals in Early COVID Care List The world of marketing functions on coming up with ways to attract new customers and retaining the existing ones. Compromising on the quality of service is not an option as that will undo all the efforts that one puts into marketing. While adhering to hectic patient schedules and delivering the best work, most medical practices often fail to realize the change in patient expectations. By not evaluating their marketing strategies, healthcare practices are often unaware of which promotional tactics are working in their favor and which are not. As we move towards the dusk of 2020, it is more important than ever before to re-evaluate your marketing strategies and ensure that your healthcare brand continues to grow in the days to come. To help you through it, here are 4 marketing ideas that are relevant to the current times. 1. Focus on Audience Segregation These days, most marketing campaigns involve digital measures, and the audience is constantly receiving sales pitches and advertisements. This has brought down their attention to such things and you need to do something extraordinary to grab the eyeballs. An efficient way to do so is to segregate your audience based on their preference. For your email marketing programs, you can create email lists of patients based on similarities. As an example, let us consider that you are an orthopedic surgeon. You can come up with a provision for your athlete patients to opt-in for your email list on injury prevention. 2. Invest in Marketing Technology In the digitally powered world of today, over 50% of patients claim that convenience and access are some of the most crucial factors that influence their healthcare decision making. As a healthcare brand, investing in marketing technology will help simplify the lives of your existing and potential customers. Here are some options that you may want to consider. Telehealthcare Services The pandemic has brought forth a situation where patients are skeptical of traveling in a virus-exposed environment to meet their doctors. This is especially true in cases when they are suffering from minor ailments. As a brand, adoption of telehealth will allow you to connect with such patients (whose numbers are increasing by the day) and grow your business in ways that you had not imagined. Chatbots As a small or medium business, it may not be feasible for you to appoint a 24 X 7 customer support team to cater to potential and existing customers. In such a situation, it is wise to invest in chatbots. That way, patients can ask questions to the chatbot which will be powered by artificial intelligence and should be able to act on common requests on inquiries. For something that is beyond its scope, the chatbot can collect the contact details of the patient and a human employee can then reach out to the patient. Online Scheduling These days people are more tech-savvy than in the past and prefer to choose a service provider who allows them online scheduling of appointments. By giving patients the luxury of booking, changing, and canceling their appointments online, you establish that the business cares for patient comfort. This is a win-win situation for you, as online scheduling frees your office staff from having to spend their entire working day taking appointment calls. Healthcare Marketing Software If your business is on a race against time to establish its industry dominance, then chances are that you do not have a lot of time to spare for marketing initiatives. In such a situation, opting for marketing software will streamline your office tasks and build a digital presence. With such a boost to your online reputation, you can expect an increase in the number of patients visiting you. 3. Explore the World of Video Marketing As of today, video is one of the most highly consumed forms of marketing content. As a healthcare brand, you can experiment with different types of video content. Explainer videos that talk about a health condition, Product videos that explain the healthcare product or service that you offer, and testimonials from satisfied customers all work in favor of healthcare brands. These days, it is possible to produce high-quality video content without having to outsource the work to a professional. Most smartphones today allow high-quality video recording, and you can use any online video editor to edit such clips and come up with professional videos. Such videos can then be shared across your brand’s website and social media handles. If you are keen to leverage the power of video marketing in social media, you can consider using the Live Video feature of Instagram and Facebook to show your office space, cover a product launch or schedule an interview with an industry expert. All such acts will help you get the visibility that you had always hoped for. You will be surprised to learn that one-third of the most highly viewed Instagram video stories come from business accounts. Thus, with proper planning and using tools like InVideo, your healthcare practice can come up with business videos that will increase visibility among your target group. 4. Do Not Ignore Reputation Management There is an increase in health consciousness among the general public and people are keener on making informed decisions. Before choosing a healthcare product or service, they prefer to read up online reviews about it, thus making it important for your brand to focus on reputation management. Make it a practice to carefully monitor the reviews that you get on Google, Yelp, Facebook, Healthgrades, and WebMD and promptly respond to them. If you receive any negative reviews, respond to them professionally and politely. Evaluate them to understand your shortcomings and work on improving them. When you take some corrective measures based on user feedback, make sure you publicize the same. Such acts will help to build a good online reputation and earn the trust and credibility of your target group. As you can see, the journey to effective marketing is a continuous one and you cannot afford to let your guards down for a day. Here’s hoping that you adhere to the tips discussed in this article and develop a brand name for your healthcare practice.

What You Should Know: - Healthgrades announced its Leading Hospitals in Early COVID Care list of the top 24 U.S. hospitals that provided exceptional care while treating the highest volumes of coronavirus patients during the first wave of the pandemic. Methodology Background Using inpatient data from CMS for almost every hospital in the country, Healthgrades identified 24 U.S. hospitals that provided exceptional care while treating the highest volumes
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Health Gorilla Raises $50M to Expand FHIR-Native Health Interoperability Platform

by Jasmine Pennic 03/07/2022 Leave a Comment

Health Gorilla Raises $50M to Expand FHIR-Native Health Interoperability Platform

What You Should Know: - Health Gorilla raises $50 million in Series C funding to securely enable the exchange of actionable and aggregated clinical data. - The new investment will accelerate Health Gorilla's mission to connect everyone, everywhere, with actionable health data. Health Gorilla, a Sunnyvale, CA-based health interoperability platform, today announced it has raised $50M in Series C funding led by SignalFire with participation from Epsilon Health Investors, IA Capital, and
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Foresite Capital Raises $173M Fund for Foresite Labs Incubated Companies

by Jasmine Pennic 03/07/2022 Leave a Comment

Foresite Capital Raises $173M Fund for Foresite Labs Incubated Companies

What You Should Know: - Foresite Capital is announcing their latest, oversubscribed $173M fund, which will be used to support Foresite Labs’ incubated life science companies. - Foresite Labs was created in October 2019 to found, build, and scale life sciences companies at the intersection of healthcare and data science. One of Foresite Capital’s core beliefs is that by combining machine learning, big data, and genomics, life sciences companies can accelerate commercialization from decades
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MD Anderson Taps Syntrophy to Aggregate Disparate Data, Enable Team Science

by Jasmine Pennic 03/07/2022 Leave a Comment

What You Should Know: - The University of Texas MD Anderson Cancer Center announced efforts to advance its capabilities to seamlessly connect basic science, translational and clinical research data for the benefit of patients through a technology collaboration with Syntropy and the Foundry platform. - This initiative is part of MD Anderson’s new Strategy aimed at focusing its mission to end cancer on approaches that maximize the impact on humanity, which
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Unite Us Launches Social Care Payments Platform

by Jasmine Pennic 03/04/2022 Leave a Comment

Unite Us Launches Social Care Payments Platform

What You Should Know: - Unite Us, the enterprise technology company providing the digital infrastructure to power integrated health and social care, today announced the launch of its Social Care Payments solution. - Social Care Payments is a first-of-its-kind solution designed to bridge the gap between healthcare funders and community-based organizations (CBOs), enabling social care funding at scale. It is the only end-to-end solution for social care that streamlines the
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Black Female Co-founders CancerIQ Raises $14M to Improve Cancer Early Detection and Prevention

by Jasmine Pennic 03/03/2022 Leave a Comment

CancerIQ Raises $14M to Improve Cancer Early Detection and Prevention

What You Should Know: - CancerIQ, a Chicago-based platform powering early cancer detection and prevention across broad patient populations, announced today it closed a $14M Series B financing round. - The Series B round was co-led by Merck Global Health Innovation Fund (Merck GHI) and Amgen Ventures with participation from McKesson Ventures, OSF Ventures (the investment arm of OSF HealthCare, a current CancerIQ customer), and HealthX Ventures. Inequality in
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