What You Should Know:
Healthcare startup Greater Good Health has launched the industry’s first primary care model centered around nurse practitioners (NPs), just as more states are allowing NPs to practice without physician supervision.
Greater Good Health, a VC-backed healthcare startup committed to redefining value-based care, has launched the industry’s first primary care model centered around nurse practitioners (NPs). Greater Good Health’s NP network will have exclusive access to a digital experience designed to connect and empower NPs with value-based care training, technology tools, clinical resources, and professional connections. Launching initially in California, Greater Good Health aims to expand primary care access to patients across the nation, while building a system that supports the needs of NPs, leading to a greater, healthier existence for the entire ecosystem.
Greater Good Health was conceptualized by long-time healthcare leader and industry veteran Sylvia Hastanan in 2021 during her executive residency at Optum Ventures. Hastanan’s vision is to build a medical group, centered around NPs, that provides resources, including the Greater Good Health Institute, digital tools, and a strong network, to enable NPs to advance their careers and serve more patients. Greater Good Health offers a dedicated online platform and mobile app, all designed with NPs in mind. Resources include the ability to connect with the Greater Good Health NP community, grow a professional network, match with a mentor, and access an education portal. The technology will also provide solutions to enhance scheduling, share analytics, and access resources at point of care. Wellness resources will include rich benefits and a culture of mindfulness to support a care model to prevent burnout.
As state legislators continue to expand the scope of practice for NPs, and with Greater Good Health’s infrastructure, NPs will take on new roles as primary care providers, thus increasing equity and access to healthcare for more patients.
Milestones/Traction to Date
Greater Good Health had been in stealth mode since March 2021, partnering with a few key clients, testing the technology, and gaining valuable insights from the industry. To date, the company is working with approximately 13,000 patients under management across its clients. A follow-up to the California roll-out, Greater Good Health plans to open doors across the West Coast, including Washington, Oregon, Nevada, and Arizona in the coming months and expand service to provider groups, hospitals, and health plans.
“Our goal is to redefine holistic whole-person primary care, starting with the people healthcare relies on the most—nurse practitioners,” said Hastanan. “Nurse practitioners are uniquely positioned to drive success in value-based care, improving equity and access to healthcare. What is missing today is a system that supports their practice. We have created a platform that helps them achieve fulfillment in their careers, advocate for their well-being, and enable them to connect on a personal level and avoid burnout.”
“The pandemic put a major strain on our health system, further fueling the physician shortage that existed prior to 2019. By providing value-based care training, coaching, wellness resources, efficiency tools, and access to peers across the country, we will empower nurse practitioners as they advance their careers and curb the ongoing physician shortage. It also became obvious to me during the pandemic that the disparities and gaps in healthcare access will continue to widen if we don’t act.”