– WebMD enters an agreement to acquire Aptus Health, a digital health engagement solution for health and life sciences companies.
– The acquisition includes Aptus Health’s core brands Univadis, EngagedMedia, and Tomorrow Networks.
– Aptus Health will continue to operate as an independent subsidiary of WebMD, as the companies build on and integrate products, platforms, and services.
WebMD Health Corp today announced that it has entered into an agreement to acquire Aptus Health, a Reading, MA-based digital health engagement solution for health and life sciences companies. The acquisition will combine the core competencies and scale of Aptus Health with that of WebMD and Medscape, the flagship consumer and health care professional brands in the WebMD network.
Integrated Multichannel Solutions for Health and Life Sciences Companies
Founded in 2008, Aptus Health is a wholly-owned subsidiary of Merck & Co., Inc. that offers health and life sciences companies an integrated approach to engaging healthcare professionals, consumers, and other stakeholders through an array of high-value digital information channels and services. By applying this portfolio of assets—informed by rich data and analytics—Aptus Health designs and builds integrated multichannel engagement solutions that allow its clients to connect with their customers at key points in their decision-making journeys and impact behavior at scale.
Acquisition Details
The acquisition includes Aptus Health’s core brand Univadis, a global information and education platform delivering medical news, conference and research updates and thought-leader education to 4 million HCPs in 91 countries. In addition, the transaction includes Aptus Health’s EngagedMedia, which supports patient engagement and adherence via an integrated mobile messaging platform and Tomorrow Networks, which offers data-driven, location-based mobile advertising and marketing solutions driven by consumer behavior.
“Aptus Health is highly complementary to WebMD’s existing professional and consumer brands, making them an excellent addition to our platforms,” said Bob Brisco, WebMD CEO. “Together, we can leverage our combined strengths to extend our reach and engagement to health care professionals, patients and consumers.”
Post-Acquisition Plans for Aptus Health
Aptus Health will continue to operate as an independent subsidiary of WebMD, as the companies build on and integrate products, platforms, and services. The acquisition is expected to be completed in October and is subject to customary closing conditions. Financial terms of the deal were not disclosed.
