• Skip to main content
  • Skip to secondary menu
  • Skip to primary sidebar
  • Skip to secondary sidebar
  • Skip to footer

  • Opinion
  • Health IT
    • Behavioral Health
    • Care Coordination
    • EMR/EHR
    • Interoperability
    • Patient Engagement
    • Population Health Management
    • Revenue Cycle Management
    • Social Determinants of Health
  • Digital Health
    • AI
    • Blockchain
    • Precision Medicine
    • Telehealth
    • Wearables
  • Life Sciences
  • Investments
  • M&A
  • Value-based Care
    • Accountable Care (ACOs)
    • Medicare Advantage

Cloud-Based Patient Matching Expands with Verato and MyDirectives Partnership

by Fred Pennic 06/05/2019 Leave a Comment

  • LinkedIn
  • Twitter
  • Facebook
  • Email
  • Print

Verato Unveils Universal MPI with New Referential Matching Algorithms for EHR Integration

Verato, a provider of cloud-based patient matching, today announced that digital advance care planning company, ADVault, Inc., is the first partner in its new Powered by Verato(PBV) program. The program offers healthcare technology firms a next-generation patient matching solution that is highly accurate, secure, cost-effective, and easy to implement—all as a utility—using the Verato Universal MPI for patient matching.

Powered by Verato Program Background

Patient matching is at the core of patient-centric healthcare technology solutions and has become exponentially more challenging with the push for industry-wide interoperability. The patient matching as a subscription service provides partners access to patient matching that is accurate, secure, cost-effective, and easy to implement.  Designed for healthcare and built to address its unique challenges, the Verato Universal MPI supports the largest health systems, health plans, HIEs, and tech vendors in the country.

“Given the growing importance of digital advance care plans and the sophisticated technical requirements involved, we initiated a careful review of patient matching options,” said Scott Brown, President of ADVault. “Verato’s next-generation referential matching architecture operates at the scale and accuracy we need.  We already share a number of overlapping clients.  We are proud to join Verato’s PBV as its first partner.”

MyDirectives Platform Overview

ADVault is the creator of the MyDirectives platform, the first global, free-to-consumer cloud service allowing people to digitize their healthcare goals by creating a digital advance care plan or uploading an advance care plan, advance directive or portable medical order. ADVault’s enterprise services team works with health plans, health providers and medical record partners to help doctors access those documents when necessary so people can have their voice heard in their care. ADVault’s partnership with Verato helps expand secure identity matching so care teams have seamless access in the medical record.

 “Successfully disrupting healthcare by empowering consumers all over the world takes strategic partnerships with industry innovators that can handle our scale and need for security,” said ADVault’s CEO Jeff Zucker. “Most importantly we wanted a partner who is also committed to helping people live with confidence that they have a voice in their care—even if they are in a health emergency and can’t speak. After reviewing a variety of options, we feel that Mark and theVerato team are best able to respond to our growth and unique client demands.

  • LinkedIn
  • Twitter
  • Facebook
  • Email
  • Print

Tagged With: care teams, cloud, Health Systems, healthcare technology, HIEs, integrity, interoperability, master patient index, MPI, Partners, Patient Matching Algorithm, Verato, Verato Universal MPI

Tap Native

Get in-depth healthcare technology analysis and commentary delivered straight to your email weekly

Reader Interactions

Primary Sidebar

Subscribe to HIT Consultant

Latest insightful articles delivered straight to your inbox weekly.

Submit a Tip or Pitch

2026 Predictions & Trends

Healthcare 2026 Forecast: Executives on AI Survival, Financial Reckoning, and the End of Point Solutions

2026 Healthcare Executive Predictions: Why the AI “Pilot Era” Is Officially Over

Featured Research Report

Digital Health Funding Hits $14.2B in 2025: A Year of AI Exuberance and Market Bifurcation

Most-Read

Trump Unveils 'The Great Healthcare Plan': A Global Price-Matching Pivot to Settle the Affordability Crisis

Price Reset 2026: How Trump’s ‘Great Healthcare Plan’ Slashes Drug Costs at Trumprx.gov

Anthropic Debuts ‘Claude for Healthcare’ and Opus 4.5 to Engineer the Future of Life Sciences

Anthropic Debuts ‘Claude for Healthcare’ and Opus 4.5 to Engineer the Future of Life Sciences

OpenAI Debuts ChatGPT Health: A ‘Digital Front Door’ That Connects Medical Records to Agentic AI

OpenAI Debuts ChatGPT Health: A ‘Digital Front Door’ That Connects Medical Records to Agentic AI

From Genes to Hackers: The Hidden Cybersecurity Risks in Life Sciences

From Genes to Hackers: The Hidden Cybersecurity Risks in Life Sciences

Utah Becomes First State to Approve AI System for Prescription Renewals

Utah Becomes First State to Approve AI System for Prescription Renewals

NYC Health + Hospitals to Acquire Maimonides in $2.2B Safety Net Overhaul

NYC Health + Hospitals to Acquire Maimonides in $2.2B Safety Net Overhaul

KLAS Report: Why Hospitals Are Choosing Efficiency Over 'Agentic' AI Hype in 2025

KLAS Report: Why Hospitals Are Choosing Efficiency Over ‘Agentic’ AI Hype in 2025

Advanced Primary Care 2026: Top 6 Investments for Health Systems According to Harvard Medical School

Advanced Primary Care 2026: Top 6 Investments for Health Systems According to Harvard Medical School

AI Nutrition Labels: The Key to Provider Adoption and Patient Trust?

AI Nutrition Labels: The Key to Provider Adoption and Patient Trust?

Kristen Hartsell, VP of Clinical Services, RedSail Technologies

The Pharmacy Closures Crisis: How Independent Pharmacies Are Fixing Pharmacy Deserts

Secondary Sidebar

Footer

Company

  • About Us
  • 2026 Editorial Calendar
  • Advertise with Us
  • Reprints and Permissions
  • Op-Ed Submission Guidelines
  • Contact
  • Subscribe

Editorial Coverage

  • Opinion
  • Health IT
    • Care Coordination
    • EMR/EHR
    • Interoperability
    • Population Health Management
    • Revenue Cycle Management
  • Digital Health
    • Artificial Intelligence
    • Blockchain Tech
    • Precision Medicine
    • Telehealth
    • Wearables
  • Startups
  • Value-Based Care
    • Accountable Care
    • Medicare Advantage

Connect

Subscribe to HIT Consultant Media

Latest insightful articles delivered straight to your inbox weekly

Copyright © 2026. HIT Consultant Media. All Rights Reserved. Privacy Policy |