Jon Bloom, MD, CEO and Co-founder of Podimetrics From a digital health perspective, 2022 was a reset year for many and a serious reality check. We went from sky high growth to the sky is falling, and in 2023 I think this market correction movement will continue forward. To me, the biggest surprise of 2022 was that despite the market tanking, digital health companies continued to truck forward with huge deals. This includes massive acquisitions like Amazon and OneMedical, as well as deals like
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Dear Digital Healthcare: Let’s Do Better
Digital transformation has increased healthcare access, but quality and consistency are lagging behind. A human touch – and some innovative thinking – can get us where we need to be. We weren’t prepared. But can you blame us? The healthcare industry has gone digital faster than anyone could’ve expected. Digital health options like telemedicine and online pharmacies existed before the pandemic. At some point, they would’ve naturally risen to prominence. COVID-19 forced us to stuff a
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What’s The Role of Digital Health in Public Health?
To a certain extent, the national conversation about the importance of a robust public health system has been happening for the last couple of years in the context of dealing with the COVID-19 pandemic. And yet, rather than discussing how the system can be strengthened and expanded, we’ve instead largely limited it to what the government can and cannot ask the public to do, as though the necessity of a public health system is still in doubt. For those who work in the arena, this is not an
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4 Hospitals Leveraging Social Media to Improve Patient Engagement
Social media is an essential online marketing and outreach
tool for any organization that wants to connect to the largest audience
possible. However, health organizations — like
hospitals — can face unique challenges in managing social media,
which can make effectively leveraging these tools less straightforward. Many large hospitals have been successful in making social media work for them. As a result, they've provided a template that other healthcare
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27 Healthcare Consumer Insight & Digital Engagement Trends to Watch
- Majority of patients are depending on online reviews, ratings, and reputation more than ever when choosing a physician, according to a new Binary Fountain survey. - Recent years have shown explosive growth in the use of digital tools for research into the choice of physician and healthcare needs. - The 2019 “Healthcare Consumer Insight & Digital Engagement survey reveals critical trends into how patients look to online reviews, ratings and brand reputation when it comes to
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6 Patient Influencers Redefining The Healthcare Landscape
Most people are now familiar with social media influencers. They're the individuals who use their popularity to encourage followers to try clothing brands, food, makeup, and gadgets. As anyone who watched either of the two Fyre Festival documentaries now knows, they can be instrumental in getting people on board with things associated with disastrous consequences. There's a relatively new concept in the influencer world. It involves people known as patient influencers doing just as the name
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Why Healthcare Can’t Personalize Like Instagram or Facebook
Welltok’s Aaron Sklar explains why personalized healthcare is so important and what it takes to really connect with today’s consumers and tap into meaningful change.In a world gone mobile, personalization is the natural next step for healthcare. However, it’s not as easy as tallying “likes” on Facebook or favored filters on Instagram. Personalized healthcare isn’t just about personal preference—it’s about using personal preference in parallel with deeper insights to connect patients with ways to
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