What comes to mind when you think of health system marketing? For most people, it’s dynamic content on the organization’s latest clinical advancements, philanthropic efforts, wellness management and relationship-building efforts within the community it serves. It’s also understanding patients and their motivations, using consumer research and analysis, focus groups, surveys, and other tools. You probably don’t think about the healthcare billing experience.It’s understandable. Frank discussions
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IBM
IBM, Bausch + Lomb Partner to Develop App for Cataract Surgeons
Global eye health company Bausch + Lomb and IBM are teaming up to develop the first of its kind iPhone and iPad app for surgeons who perform cataract surgery. The app will allow surgeons to streamline their workflow by delivering patient information and clinical insights as well as intraocular lens (IOL) options on a single, digital platform at the point of care. Pilot study testing for the new app is expected to begin in late 2016.The app will be designed to send patient data across iPhone and
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IBM, Pfizer Partner for IoT Collaboration to Transform Parkinson’s Disease Care
Pfizer and IBM are teaming up on a first-of-its-kind research Internet of Things (IoT) collaboration to develop remote monitoring solutions aimed at transforming how clinicians deliver care to patients suffering from Parkinson’s disease. The experimental IoT approach will rely on a system of sensors, mobile devices, and machine learning to provide real-time, around-the-clock disease symptom information to clinicians and researchers. The research collaboration goal is to obtain a better
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Healthcare Analytics Market to Reach $18.7B by 2020
The global healthcare analytics market is expected to reach $18.7 Billion by 2020 from $5.8 Billion in 2015, according to a new market research report by MarketsandMarkets. Among end users, the healthcare providers segment is expected to grow at the highest CAGR during this forecast period. The demand in this market is highly driven by federal mandates such as the implementation of EHRs and ICD-10 code sets, shift towards value-based medicine, and the increased focus on quality care and reduced
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