The H5N1 virus is spreading so rapidly among cattle in California that Gavin Newsom declared a state of emergency. Sick cattle not only produce less milk, but their milk is also infected with the virus, so it cannot be sold. The US Federal government will only partially reimburse dairy producers for the losses they incur when infected cattle are removed from the herd.
The damage to the poultry industry has been even more catastrophic because while H5N1 does kill a small number of cattle
Read More
How AI Is Reshaping Healthcare for Patients & Providers
Imagine refilling a prescription, getting real-time health advice, and managing chronic conditions — all with the help of AI. The future of healthcare is here, and it’s powered by artificial intelligence.
As AI technology becomes more integrated into healthcare, hospitals and pharmacies are exploring new ways to improve patient outcomes, optimize operations, and ease administrative burdens. AI is also helping the industry address the generational shift in healthcare preferences, where
Read More
Solving the Physician Shortage: A Sustainable Long-Term Solution
The United States is currently grappling with a significant issue in the healthcare sector: a severe shortage of physicians. According to McKinsey & Company, by the end of 2024, the country faced a deficit of as many as 64,000 physicians. Current projections suggest that this shortfall could grow to 86,000 by 2036.
This shortage is primarily driven by the COVID-19 pandemic, which has exacerbated pre-existing burnout among physicians and led to an unprecedented exodus from the clinical
Read More
5 Key Trends Shaping the Future of Physical Therapy & Rehabilitative Care in 2025
Physical therapy (PT) and rehabilitation care are areas of healthcare delivery prime for the adoption of technology solutions that can augment the reach of clinicians, fill key gaps across the care continuum, and improve patient outcomes. Following a few years of significant advancements in technology built to enable and uplevel clinicians in this field, Here are five key trends poised to transform rehabilitative care in 2025 and beyond.
1. Bridging the mind-body divide: Physical injury and
Read More
Beyond the iPhone: Why Android is the Ideal Choice for Healthcare
Apple or Android? Ask any healthcare worker which device they prefer on the frontline and most will say Apple. It’s familiar, regarded as secure, and carries a certain prestige. However, in a medical context, Android is particularly suited to patient data and healthcare ecosystems. Also, and this often surprises people, it’s the device ecosystem that corporations prefer, with some of the world’s biggest companies choosing Android over Apple by about 60/40.
As the founder of an enterprise
Read More
Human-Generated Data: The Missing Link in AI-Powered Revenue Cycles
Mounting financial pressures for healthcare organizations mean sustainability hinges on reducing the cost to collect. Ongoing challenges associated with declining reimbursements, higher clinical and administrative costs and staffing shortages in the billing department leave providers without a lot of recourse for improving operational margin. Yet within the growing list of negative bottom-line issues, there is one area where healthcare leaders have some control to improve the outlook: increasing
Read More
Advancing Drug Development and Regulatory Compliance with AI-Enhanced Real-World Evidence
In recent years, regulatory bodies, such as the Food and Drug Administration (FDA) and the European Medicines Agency (EMA) have increasingly emphasized the use of real-world data (RWD) in clinical research and regulatory decisions, recognizing its potential to enhance drug development and improve patient outcomes. This shift includes a focus on sourcing RWD that adheres to strict regulatory standards for effective use in drug approvals and postmarket surveillance.
Unlike traditional
Read More
AI vs. Human: Why Authentic Engagement Still Matters in Healthcare Marketing
As AI continues to revolutionize healthcare marketing by automating tasks and improving efficiencies, one truth remains steadfast: the power of human engagement among healthcare professionals cannot be replaced. Real, human-centric interactions foster trust, collaboration, and learning—benefits that AI alone cannot achieve. In a world where AI tools are becoming increasingly sophisticated, healthcare marketers must balance automation with authentic human engagement to truly connect with their
Read More
How 3D Technologies are Revolutionizing the Medical Industry
The Medical Revolution Powered by 3D Technology
In recent years, the healthcare industry has witnessed a groundbreaking transformation driven by 3D visual technologies. Once confined to the realm of science fiction, recent innovations in 3D printing, bioprinting, mobile 3D imaging, VR/AR for surgeries, and 3D medical animations are now solving critical challenges in diagnostics, treatment, and patient care.
These technologies are
Read More
Reversing Healthcare’s Financial Crisis: A Look into Patient Access Solutions
The healthcare industry is caught in the crosshairs of historical inflation, driving up the costs of medical equipment, essential medications and treatments, and out-of-pocket costs. The combination of these factors and continuous labor shortages among nurses and physicians due to burnout directly impacts the end user: patients. Millions of patients struggle to afford routine and emergency medical care, leading to financial strain and, for many populations, the inability to access the care that
Read More
