In today’s digital age, one of the biggest challenges for healthcare brands is reaching and then effectively engaging healthcare professionals (HCPs) at critical moments of care. Arguably the most important among them is when an HCP researches to write a prescription. Thanks to HCPs placing greater amount of trust in messaging within endemic environments, programmatic marketing with the help of endemic platforms finds an opportunity to play a significant role in helping HCPs deliver appropriate
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Reforming Medicaid’s Approach to Remote Patient Monitoring Programs
The promise of remote patient monitoring (RPM) to revolutionize healthcare delivery remains just out of reach for millions of Americans, namely the people who stand to gain the most from it — Medicaid recipients facing significant health disparities. Despite its proven track record in improving patient outcomes, reducing hospitalizations, and enhancing care accessibility for underserved populations, RPM's widespread adoption is being stifled
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Beyond the EHR: Achieving a 360-Degree View of the Patient
It took so many years and so much effort to digitize health records and build the modern EHR that it can be tempting to think that the hard work of collecting and sharing necessary information about patients is done.
The bad news is that the work isn’t over – not even close. The good news is that, thanks to advancements in technology, the task of assembling a complete picture of patients will not take nearly as long as the digitization of health records did. The even better news is that when
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Hidden Healthcare Crisis: Healthcare Dollars Buy Patient Harm
Everyone in America has felt the effects of uncoordinated healthcare, from the hassle of medical records lost between providers to devastating stories of medical errors that caused patient harm or a loss of life, uncoordinated care in medicine leaves no one behind. Uncoordinated care in the US directly contributes to out-of-control healthcare costs by adding roughly $340 billion annually in wasted resources – surpassing heart
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How Rural Providers Can Leverage Code Updates and APCM to Boost Health Equity and Sustainability
The care management code updates in the 2025 Final Physician Fee Schedule from Centers for Medicare & Medicaid Services (CMS) could have far-reaching implications for Federally Qualified Health Centers (FQHCs) and Rural Health Clinics (RHCs). Organizations serving underserved areas are expected to benefit from the changes, which introduce enhanced reimbursement structures that will enable them to elevate patient services and accelerate their transition to value-based care models. Among the
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The AI Hype Cycle in MedTech: Navigating the Trough of Disillusionment
The emerging technologies hype cycle had multiple AI applications at the peak of inflated expectations in 2023 and were just beginning the ride down to the Trough of Disillusionment in 20241 2. For years, it’s been said that “the use of data and algorithms is going to transform healthcare.” While true to a degree, we see that MedTech companies that invest in trends like artificial neural networks, analytics, big data analytics, and now AI, often struggle to yield a significant return on
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The Case for Healthcare-Specific Large Language Models
Large language models (LLMs) like ChatGPT and other general-purpose artificial intelligence (AI) systems have demonstrated remarkable versatility, excelling in tasks such as summarization, content generation, and conversational interfaces. However, when it comes to medicine, the limitations of general-purpose AI become glaringly apparent.
Healthcare is uniquely complex, requiring a specialized approach to AI development. In fact, there is overwhelming evidence from academic research and
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Defending Healthcare from the Growing Email Threat Landscape in 2025
Healthcare organizations remain prime targets for cybercriminals, with email-based attacks evolving in complexity and scale. As cybercriminals become more sophisticated, leveraging artificial intelligence and advanced deception tactics, health systems, insurers, and their vendors must beat back these threats to safeguard patient data, ensure data security compliance, and maintain operational integrity.
Perhaps the most alarming trend we face now, in healthcare and other vital sectors, is the
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Beyond Demographics: Using Big Data to Personalize Healthcare
Healthcare is entering a new era,one where patient engagement isn’t just a buzzword but a fundamental driver of improved outcomes. Yet, for many organizations, effectively connecting with patients remains a challenge. Traditional outreach methods, often built on broad demographic assumptions, struggle to foster meaningful engagement. Messages may be sent, but are they received, understood and acted upon?
The key to breaking through this engagement barrier lies in reliable people-based data
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The Imperative of Health Equity: Why Data and Intention Matter
As the daughter of Nigerian immigrants who are both social workers, I observed how dedicated they were to their careers of service. Following in their footsteps, I am privileged to serve patients and families as a physician, and I have also become all too familiar with the undeniable truth about the impact of health inequities on specific populations.
The health care industry has made strides in addressing health inequities – but there is plenty of work to be done.
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