Mark Zielazinski, CTO at Marin General Hospital shares how their organization is integrating "virtual presence" in the in-hospital setting - allowing patients, providers, and caregivers to clearly communicate and improve clinical outcomes.Telemedicine has resulted in money-saving efficiencies to hospital operations, improved patient safety, and given more people access to healthcare service among other benefits. In use for a number of years, it’s here to stay as a vital tool in patient care.At
Read More
Mark Zielazinski, CTO at Marin General Hospital
Revenue Leakage: How Big Data Can Address Challenging Denials at Academic Medical Centers
It’s no secret that many hospitals find themselves in faltering fiscal health lately. According to the Harvard Business Review, since the start of 2016, some of the nation’s top hospitals have lost hundreds of millions of dollars of income.These challenges can be especially pressing for academic medical centers (AMCs), who process a large volume of complex, high-ticket medical claims and generate revenue from direct patient care.Today, AMCs are finding themselves less insulated from changes in
Read More
3 Major Misconceptions About Managed Print Services in Healthcare
Managed Print Services (MPS) is a concept that has been around for a long time and has many different definitions and even more approaches. At its very core, Managed Print Services is about controlling costs, providing transparency to utilization, and supporting the technical print environment. With that said there are many misconceptions when it comes to Managed Print Services overall and especially within healthcare.The healthcare environment is quite unique and provides challenges to many of
Read More
Medical Apps For Nurses: 5 Types of Apps to Help With Patient Care
Since every health professional has their own specific goals when using mobile software, it’s only natural that there’re different kinds of medical apps. A good healthcare app targets a certain group of health specialists, allows them to take advantage of all their work tasks, and yet doesn’t offer too much functionality to appear overwhelming.Compared to doctor apps, medical apps for nurses often turn out too cramped with features and are too difficult to navigate. This is due to nurses’
Read More
Today’s Behavioral Health Providers are Failing: Why Data Analytics is the Solution
Today, behavioral health is more important than ever. Major news outlets, from The New York Times to The Wall Street Journal, constantly cover the mental health epidemics wracking the nation, be it widespread opioid abuse or the steady, upward creep of suicide and self-harm.Spurred on by the scope and severity of these societal problems (as well as new legislation passed to address them), the behavioral health sector has grown exponentially. Yet this field is not without its problems: despite
Read More
[Un]hyping AI In Healthcare: Why Marketing Hype is Dangerous
![[Un]hyping AI In Healthcare: Why Marketing Hype is Dangerous](https://wrm5sysfkg-flywheel.netdna-ssl.com/wp-content/uploads/2018/11/allisonlowery-225x194.png)
Artificial intelligence has been one of the most important — and perhaps most jarring — technological advances of the 21st century. Lines of code have been trained to drive cars, detect faces, and decode complex radiological images, and the recent explosion of AI utilizations has created a jagged divide in societal perception. On the one hand, there are those who fear the robot apocalypse, with entrepreneur Elon Musk himself claiming that “AI is a fundamental risk to the existence of
Read More
Redefining the Fax Machine for the Modern Era in Healthcare
Government regulations require specific industries, such as healthcare and financial services, comply with data privacy regulations. These compliance requirements serve to protect private, confidential, and sensitive information from unwanted intruders that could attempt to intercept files in transit. Though organizations can take measures to ensure that their email solutions are agreeable to these demands, an email message will typically pass through multiple servers before it reaches the final
Read More
Changing the Future of Healthcare Data with Blockchain
The blockchain is getting a lot of attention these days. Much of the attention is misguided—pitching blockchain as if it will magically solve all security and privacy issues—and makes it challenging to understand what blockchain is and the value it can provide. When you cut through the blockchain technology marketing hype, however, blockchain does offer a variety of potential benefits when it comes to maintaining the integrity of data and transactions. And one arena in which blockchain could
Read More
Why Are Hospitals Still Using CDs to Exchange Medical Images with Patients?
For nearly two decades, CDs have been the primary medium for medical image exchanges between providers and patients. In the mid-1990’s, CDs provided a solution to the point-of-care and transportation issues of bulky, static film and reports. Recent years have brought a widespread adoption of electronic methods for storing and sharing information in the healthcare sector---namely EMR and now interoperability. Despite the rapid (and necessary) adoption of HIT, CDs remain the primary means of
Read More
Why Healthcare Marketers Should Care about the Patient Financial Experience
What comes to mind when you think of health system marketing? For most people, it’s dynamic content on the organization’s latest clinical advancements, philanthropic efforts, wellness management and relationship-building efforts within the community it serves. It’s also understanding patients and their motivations, using consumer research and analysis, focus groups, surveys, and other tools. You probably don’t think about the healthcare billing experience.It’s understandable. Frank discussions
Read More