Not long ago, augmented reality (AR) sounded like something straight out of a sci-fi novel. Today, the rapidly-evolving technology is beginning to change the way many industries function, and healthcare is one of the very promising areas.
A doctor’s office a decade in the future could look very different from a doctor’s office of the present; as AR and virtual reality tools develop, they will fundamentally elevate the quality and convenience of healthcare options for all segments of the
Read More
Ensuring Healthcare AI/ML Models Aren’t “Failed Science Fair Projects”
Artificial Intelligence has become a board-level priority, dominating healthcare technology conversations. However, despite widespread interest in the technology, the healthcare industry is still lagging when it comes to deploying and maintaining successful AI and machine learning (ML) models.
According to a survey by the Society of Actuaries, 93% of healthcare organizations (HCOs) believe leveraging predictive analytics is key to the future of their business, but a staggering
Read More
Charting a Path Forward for Behavioral Health After the Public Health Emergency
The pandemic caused a significant increase in overdose and Substance Use Disorder (SUD) related deaths, exposing long-standing deficiencies in the identification and treatment of SUD. So, with the end of the public health emergency (PHE) on May 11, 2023, and the cessation of PHE-related exceptions that increased access to mental health resources, there is reason for concern. And recent statistics bolster this worry.
Ninety percent of US adults believe the country faces a mental health crisis,
Read More
Chatbot Care Managers? ACOs Should Be Cautious in AI Adoption
Given Artificial Intelligence’s potential to improve patient care and reduce costs, it’s no surprise that AI applications are gaining momentum in health care. As your organization explores the benefits of AI in your journey towards Value-Based Care, however, you need to carefully assess the implications, for better and worse.
Evaluating AI implications can be tricky. Healthcare AI varies widely, with clinical technology paving the way for advancements in diagnostics and treatment. But
Read More
How EMDR Can Help People Be More Successful in Work, Athletics, and Life
We all experience stress in our lifetimes, and most of us have survived something that could be considered traumatic. For this reason, millions of people stand to benefit from Eye Movement Desensitization and Reprocessing (EMDR) therapy just as millions more already have.
Even if stressful experiences in your past haven’t led to a clinical diagnosis, those experiences can still have an impact on you. They can prevent you from being your best self, living your most fulfilling life, or
Read More
Why Today’s Patient Surveys Are Not Working for Healthcare
As more healthcare organizations prioritize and embrace a customer-centered care model, they’ve recognized the critical need to listen to — and really hear — their healthcare customers. Improving the quality of care requires accurate measurement and analysis of patient experiences. But while most organizations rely on Net Promoter Scores (NPS) and Customer Satisfaction Scores (CSAT), these patient surveys miss valuable customer information and insights.
Healthcare providers have turned
Read More
Why PV Signal Teams Must Leverage RWD & Advanced Cognitive Computing
Signal detection — one of the most critical activities within pharmacovigilance (PV) — is the process of searching for and identifying safety signals from a variety of data sources. PV teams typically monitor safety signals for post-market products by reviewing scientific and medical literature, data obtained from clinical studies, and individual case safety reports (ICSRs).
ICSRs gather data supporting reporting adverse events (AEs), product problems, and customer complaints associated
Read More
Data: Key to Unlocking Better Behavioral Health Outcomes
The growing demand for behavioral healthcare in America is putting a serious strain on both payers and providers with no signs of slowing down anytime soon. A report from Mental Health America found that one in five U.S. adults has a mental illness. Furthermore, concerns around the state of youth mental health, which exploded during the pandemic, continue to grow at an alarming rate. A recent Pew Research study found children’s mental health is the most concerning issue among parents
Read More
FemTech: 5 Tips to Protect Reproductive Health Information
As we observe a year since the Dobbs decision, people seeking reproductive health care in the U.S. face new threats to their privacy and access to their personal health. One of the biggest concerns for reproductive health is data privacy: how data collected from patients could be used to penalize anyone considering or seeking an abortion, along with tracking health care providers who provide care.
With the widespread adoption of electronic health records (EHRs), a digital version of a
Read More
How to Optimize and Enable Healthcare Marketing Resources With An Experienced Agency Partner
Many healthcare companies are currently challenged with staffing and budget reductions in response to overall economic turbulence. The healthcare industry experienced the second most layoffs last year, with marketing oftentimes being one of the first teams impacted. Additionally, many companies needed to significantly reduce their in-house marketing spend all while operating with a smaller headcount.
As the healthcare industry continues to innovate and grow despite a general downward economic
Read More
