Apple or Android? Ask any healthcare worker which device they prefer on the frontline and most will say Apple. It’s familiar, regarded as secure, and carries a certain prestige. However, in a medical context, Android is particularly suited to patient data and healthcare ecosystems. Also, and this often surprises people, it’s the device ecosystem that corporations prefer, with some of the world’s biggest companies choosing Android over Apple by about 60/40.
As the founder of an enterprise
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Human-Generated Data: The Missing Link in AI-Powered Revenue Cycles
Mounting financial pressures for healthcare organizations mean sustainability hinges on reducing the cost to collect. Ongoing challenges associated with declining reimbursements, higher clinical and administrative costs and staffing shortages in the billing department leave providers without a lot of recourse for improving operational margin. Yet within the growing list of negative bottom-line issues, there is one area where healthcare leaders have some control to improve the outlook: increasing
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Advancing Drug Development and Regulatory Compliance with AI-Enhanced Real-World Evidence
In recent years, regulatory bodies, such as the Food and Drug Administration (FDA) and the European Medicines Agency (EMA) have increasingly emphasized the use of real-world data (RWD) in clinical research and regulatory decisions, recognizing its potential to enhance drug development and improve patient outcomes. This shift includes a focus on sourcing RWD that adheres to strict regulatory standards for effective use in drug approvals and postmarket surveillance.
Unlike traditional
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AI vs. Human: Why Authentic Engagement Still Matters in Healthcare Marketing
As AI continues to revolutionize healthcare marketing by automating tasks and improving efficiencies, one truth remains steadfast: the power of human engagement among healthcare professionals cannot be replaced. Real, human-centric interactions foster trust, collaboration, and learning—benefits that AI alone cannot achieve. In a world where AI tools are becoming increasingly sophisticated, healthcare marketers must balance automation with authentic human engagement to truly connect with their
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How 3D Technologies are Revolutionizing the Medical Industry
The Medical Revolution Powered by 3D Technology
In recent years, the healthcare industry has witnessed a groundbreaking transformation driven by 3D visual technologies. Once confined to the realm of science fiction, recent innovations in 3D printing, bioprinting, mobile 3D imaging, VR/AR for surgeries, and 3D medical animations are now solving critical challenges in diagnostics, treatment, and patient care.
These technologies are
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Reversing Healthcare’s Financial Crisis: A Look into Patient Access Solutions
The healthcare industry is caught in the crosshairs of historical inflation, driving up the costs of medical equipment, essential medications and treatments, and out-of-pocket costs. The combination of these factors and continuous labor shortages among nurses and physicians due to burnout directly impacts the end user: patients. Millions of patients struggle to afford routine and emergency medical care, leading to financial strain and, for many populations, the inability to access the care that
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Assisted Dying is as Much an Economic as an Ethical Issue
After many years of delay and prevarication, the UK is finally grappling with an issue that has long been a source of polarised debate and ethical handwringing around the world.
The House of Commons has voted in favor of a bill to legalize assisted dying in England and Wales, marking a significant advancement of the issue globally. A separate bill is currently being considered in Scotland.
The proposed legislation, known as the Terminally Ill Adults (End of Life) Bill, would permit
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HIPAA Compliance: 3 Strategies for Implementing Multilingual Healthcare Delivery
According to the most recent data from the US Census Bureau’s American Community Survey (ACS), 29.6 million people in the US identified as having limited English proficiency (LEP). Put another way, over 8% of the US population has limited ability to read, speak, write, or understand English.
Not surprisingly, patients with limited English proficiency have worse healthcare outcomes than English-proficient patients, according to the AMA Journal of Ethics. These outcomes include extended
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Leveraging EHR Efficiencies and AI to Combat Provider Burnout
The reality of provider burnout – and the impact it has on healthcare organizations – has become a major industry pain point in recent years. According to an AMA report, burnout costs the U.S. healthcare system an estimated $4.6 billion per year, largely due to provider turnover and work-hour reductions. Depending on the specialty, the cost can range from $500,000 to $1 million for every physician who leaves an organization.
While we can celebrate that burnout is on a slight decline
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Cellular Connectivity: The Future of Home Medical Devices
The global home medical equipment market is experiencing explosive growth. Smart devices are being used to monitor and treat patients suffering from diabetes, cardiac disorders, and other medical conditions without exposing those patients to the risk of hospital-acquired infections. Numerous organizations, including the World Health Organization and the National Council of Aging, are promoting self-health management to give patients better outcomes.
This trend leverages digital technology to
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