For many healthcare organizations, the decision to employ a customer relationship management (CRM) solution is typically driven by the marketing department. Marketers need data-driven tools that enable them to better segment and identify high-value consumers, leverage demographics and behavioral data to personalize messages, and measure the ROI for marketing programs.Today, the potential value of healthcare CRM extends far beyond marketing, supporting myriad use cases in both clinical and
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6 Ways Healthcare Organizations Could Improve Communication in 2018
Editor's Note: Boris Dzhingarov is the founder of Blogforweb.com and MonetaryLibrary.com where he writes for several sites online such as Semrush, Tweakyourbiz and Socialnomics.net.Effective communication is critical to healthcare organizations all over the world. In today's society, there is more need than ever for improved communication within healthcare organizations to improve efficiency and quality of services. Here are six potential strategies that could help improve communication in the
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Patient Misidentification: The Case Against The National Patient Identifier
The healthcare IT industry is at a crossroads.On the one hand, there have been tremendous advancements made in health technology over the past decade: wide adoption of electronic health records, telehealth, remote monitoring tools, and the broadening effort to enable secure health data exchange. On the other hand, many problems lurk, including one with nationwide, massive implications: patient matching.As patient data skyrocket and the need for data sharing increases, matching patient records
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Healthcare Cyber Hygiene: 5 Best Practices to Protect Patient Data
Hospital-acquired infections and data breaches may have vastly different causes, but they have one thing in common—they put healthcare organizations and patients at risk. The “pathogens” which cause data breaches originate both externally and internally—but practicing healthcare cyber hygiene can reduce or eliminate their “infection."Patient data has high value—to others. According to Verizon’s 2017 Data Breach Investigations Report, healthcare has the second highest number of breaches after
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DevSecOps in Healthcare: Solving the Security Issue in Digital Transformation
According to Forrester data, the healthcare industry is estimated to spend up to $66 billion in technology budgets in 2017. In fact, healthcare systems are expected to see the most growth in business technology application spending as the remit for software in the industry expands. While the prospect of increased investment in health IT is exciting, data also show that 70% of digital transformation projects are expected to fail by 2018. With such a high risk for failure, how can health IT safely
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Research: 6 Success Factors for Digital-Enabled Health Coaching
Majority of mHealth app solutions are still operating outside the traditional healthcare market. App supported coaching services are more and more seen as the missing bridge between digital health startups and healthcare incumbents. Coaching services are a win/win for both sides. Best in class app supported coaching services are built around 6 success factors.App based coaching services are being offered by medical condition management apps that concentrate on a certain condition as opposed to
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Curing Healthcare’s “Tapeworm Effect” with Health IT
The joint venture just announced between Amazon, Berkshire Hathaway, and JPMorgan Chase & Co. is anticipated to bring profound transformation to the healthcare industry. By joining forces, these three giants hope to leverage their technological, sales, and investment expertise to address and resolve the many inefficiencies in the current U.S. healthcare system. The objective of this partnership is to harness their considerable scale and operational efficiency to manage healthcare’s rapidly
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Why AI’s Impact on Healthcare Will Be Far-Reaching Beyond Cost Savings
According to a recent report, the market for artificial intelligence in healthcare was worth over $600 million in 2014. By 2021, this figure is expected to rise by 11 times to $6.6 billion. Healthcare is widely regarded as one of the premier industries destined for AI-led transformation. The reasoning is simple: AI is widely prescribed as an antidote for healthcare’s high costs and an enabler for better health outcomes and experiences.However, the industry has been slow to realize the
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Can NLP Text-Mining Transform Drug Discovery & Development for Biopharma?
Healthcare is in the midst of a data explosion, thanks to the widespread adoption of electronic health records (EHRs), the increased sophistication of insurance claims databases, and the growth of social media. These real-world data provide critical insights into the health of patients and can be leveraged to advance pharma and biotech initiatives that improve the delivery of care.This wealth of clinical data is particularly valuable for organizations seeking to understand the real-world impact
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5 Benefits Of Using Blockchain Technology in Healthcare
Blockchain- the technology that took the world by storm by its revolutionary work in data management and exchange, especially in the financial sector. Its immense success across different industries has left the healthcare world rattling with questions too. People are calling it the ‘answer to interoperability,’ and the ‘technology that can solve healthcare’s looming problems,’- but if the confusion looms, blockchain will take double the time to make a difference in healthcare.Let’s try to
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