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Cara Brant, CEO of Clinical Trial Media

How A Human-AI Partnership Can Boost Clinical Trial Recruitment

by Cara Brant, CEO of Clinical Trial Media 10/23/2024 Leave a Comment

How A Human-AI Partnership Can Boost Clinical Trial Recruitment

The demand for clinical trial testing is rising, from over 260,000 trials conducted in 2018 to nearly double that figure in 2024. This means that more trials are being conducted simultaneously than ever—a factor that adds to the already challenging process of finding clinical trial participants. Because trial sponsors are struggling to find sufficient numbers of suitable participants, 80% of the world’s more than 450,000 clinical trials are at risk of
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Zombie Investments: The State of Private Equity in Healthcare

by Greg Hagood, President of SOLIC Capital, LLC 10/22/2024 Leave a Comment

Zombie Investments: The State of Private Equity in Healthcare

Private equity (PE) firms, once eager investors in the healthcare services sector, are facing a chilling reality. A confluence of factors including challenges recruiting and retaining physicians, reimbursement headwinds, accelerating labor costs and restrictive antitrust policies, have resulted in a string of high-profile failures, and are casting doubt on the future role of PE in healthcare. This shift has profound implications across the healthcare delivery spectrum – from hospitals and health
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Code Red: Healthcare Cybersecurity in a Post-Chevron World

by Ty Greenhalgh, Principal of Healthcare at Claroty 10/22/2024 Leave a Comment

Code Red: Healthcare Cybersecurity in a Post-Chevron World

In light of the recent Supreme Court decision overturning the Chevron deference, the regulatory landscape, especially concerning cybersecurity in healthcare, faces significant changes. The ruling in Loper Bright Enterprises v. Raimondo, which reversed the 1984 Chevron v. Natural Resources Defense Council precedent, alters how federal agencies can interpret and implement laws. This shift carries profound implications for the Department of Health and Human Services (HHS) and the Cybersecurity and
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Combining an Omnichannel Strategy with Benchmarking and Metrics to Engage Healthcare Professionals

by Christopher Wooden, Senior Director, Business Marketing, IQVIA 10/22/2024 Leave a Comment

Combining an Omnichannel Strategy with Benchmarking and Metrics to Engage Healthcare Professionals

A critical aspect of any pharma/life sciences commercialization strategy is to develop and deploy effective and meaningful ways to engage, inform and build trust with healthcare providers (HCPs). A brand can best meet its clinical and commercial objectives throughout its lifecycle by offering a well-orchestrated mix of information and resources in different digital and in-person formats that HCPs can easily access.  As with any multifaceted marketing and commercialization strategy, brand
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Value-Based Care is Growing – Is Your Data Ready?

by Rahul Sharma, CEO of HSBlox 10/21/2024 Leave a Comment

Value-Based Care is Growing – Is Your Data Ready?

The famous quote “What gets measured, gets managed” is often incorrectly attributed to business guru Peter Drucker. Although Drucker may not believe that maxim entirely, when it comes to value-based care (VBC), only care quality that can be measured and reported matters. Whether it is capitated, bundled, pay-for-performance, or hybrid VBC reimbursement models, the Centers for Medicare and Medicaid Services (CMS) and other payers typically have significant demands regarding quantitative data
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Internal Patient Feedback Benchmarking Metrics Improves Care

by Evan Steele, Founder and CEO of rater8 10/21/2024 Leave a Comment

Internal Patient Feedback Benchmarking Metrics Improves Care

Healthcare professionals recognize the power of patient feedback. Many even consider this data to be the lifeline of their organization. In an age where buyer power is in the hands of the patient, staying ahead means constantly improving provider performance and patient outcomes. When patients notice these improvements, they are more likely to leave positive feedback, which, over time, enhances an organization’s reputation. Collecting patient satisfaction survey responses and benchmarking
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Bridging Healthcare’s Digital Divide: The Interoperability Imperative

by Natalie Schibell, MPH, VP of Marketing, Strategy, Intelligence, and Insights at Zyter|TruCare 10/18/2024 Leave a Comment

Bridging Healthcare’s Digital Divide: The Interoperability Imperative

In today’s intricate healthcare landscape, seamless data exchange across diverse systems has shifted from a convenience to a critical ethical and business imperative. Interoperability has become the foundational element that enables healthcare IT systems to communicate effectively and exchange real-time data across the continuum of care. This capability is vital for optimizing clinical workflows, enhancing patient outcomes, and ensuring compliance with regulatory mandates such as the ONC and CMS
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The Future Of AI In Healthcare Is Not A Zero-Sum Game

by Michael Drescher, VP of Payer Strategy at Xsolis 10/18/2024 Leave a Comment

The Future Of AI In Healthcare Is Not A Zero-Sum Game

The exasperation among doctors frustrated by prior authorization battles with health insurance providers is not unique. Prior authorization frustrates everyone in the healthcare industry — to say nothing of patients. But don’t forget about the health insurance company frustrations in this, too. For every doctor tired of submitting more information to justify warranted care, a payer is feeling the same frustration, having to make repeated requests for clinical information or waiting at the other
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Healthcare Needs Innovation and Data Security: Can It Have Both?

by Shash Anand, SVP, Product Strategy, SOTI 10/17/2024 Leave a Comment

Healthcare Needs Innovation and Data Security: Can It Have Both?

Data is central to a wide range of exciting innovations in healthcare. Wearable devices that monitor vital signs in real-time. AI to predict protein folding, which may speed drug discovery and boost scientific understanding of complex interactions happening within cells. Predictive analytics tools that can identify potential health risks. Everywhere you look, you see data.  And wherever you see data, hackers see opportunity. Healthcare data is incredibly valuable on the black
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Digital Blueprint for Healthcare: A Roadmap for Transformation

by Rupert Colbourne, Chief Technology Officer at Orbus Software 10/17/2024 Leave a Comment

Digital Blueprint for Healthcare: A Roadmap for Transformation

The digital arms race continues in healthcare as the industry struggles to tackle fundamental issues, including systemic labor shortages, spiraling costs, and the shift to preventative care. The sector is looking to technology to help solve these challenges, drive efficiency gains, and improve outcomes, and this has set the digital market on a path to be worth $939 billion by 2032. Healthcare organizations today are trying to manage an array of technologies, both old and new,
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