In today’s digital age, one of the biggest challenges for healthcare brands is reaching and then effectively engaging healthcare professionals (HCPs) at critical moments of care. Arguably the most important among them is when an HCP researches to write a prescription. Thanks to HCPs placing greater amount of trust in messaging within endemic environments, programmatic marketing with the help of endemic platforms finds an opportunity to play a significant role in helping HCPs deliver appropriate
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Archives for April 2025
Hinge Health and Cigna Healthcare Partner to Expand Digital Musculoskeletal Care Access
What You Should Know:
- Hinge Health and Cigna Healthcare today announced a new collaboration designed to broaden access to digital musculoskeletal (MSK) care solutions for more Americans.
- Under this arrangement, Cigna Healthcare's self-insured employer clients now have the option to offer Hinge Health's comprehensive digital MSK platform to their plan members.
Offering a Comprehensive Digital MSK Care Platform
The Hinge Health platform provides an integrated approach
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Reforming Medicaid’s Approach to Remote Patient Monitoring Programs
The promise of remote patient monitoring (RPM) to revolutionize healthcare delivery remains just out of reach for millions of Americans, namely the people who stand to gain the most from it — Medicaid recipients facing significant health disparities. Despite its proven track record in improving patient outcomes, reducing hospitalizations, and enhancing care accessibility for underserved populations, RPM's widespread adoption is being stifled
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Reveleer Acquires Novillus, Strengthening Value-Based Care Solutions
What You Should Know:
- Reveleer, a technology platform for value-based care announced its acquisition of Novillus, a company known for its insight-driven care gap management and frictionless provider engagement solutions.
- The strategic acquisition significantly enhances Reveleer's suite of clinical intelligence and quality improvement tools, aiming to empower health plans and providers to collaborate more effectively for improved patient outcomes, stronger regulatory
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SimonMed Imaging Partners with Lunit to Deploy AI for Breast Cancer Detection
What You Should Know:
- SimonMed Imaging, one of the largest and most advanced outpatient medical imaging providers in the United States, announced a significant partnership with Lunit, a global leader in AI-driven cancer diagnostics and therapeutics.
- The collaboration aims to bring a new era of artificial intelligence (AI)-powered breast cancer detection to patients across SimonMed's extensive network, marking a major milestone in the company's mission to save lives through
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Promptly Acquires MDprospects and Patient Spectrum Suite
What You Should Know:
- Promptly, an All-in-One Patient Experience Suite announced a significant strategic move with the acquisition of MDprospects and the Patient Spectrum suite of tools, which includes MDprospects™, MDidentity™, Referify™, and Appointec™.
- The acquisition dramatically expands Promptly's service offerings, enhancing its ability to supercharge practice management systems by streamlining repetitive tasks and significantly improving patient interactions for all
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WebMD Ignite to Enhance Health Plan Care Management Engagement
What You Should Know:
- WebMD Ignite, the leading full-service growth partner for organizations in the healthcare industry, today announced enhancements to Coach®, its industry-leading care management solution for health plans.
- WebMD Ignite Coach is a comprehensive digital health engagement platform that empowers health plans to drive ongoing member involvement and interaction.
WebMD Ignite’s Enhanced Coach Platform: Scalable, SMS-Driven Health Engagement for Optimized
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Lena Health Raises $2M for AI-Powered Care Coordinator
What You Should Know:
- Lena Health, an AI-powered care coordinator raises $2M in seed funding round co-led by Emergent Ventures and Cultivation Capital, the round saw participation from the Texas Medical Center (TMC) Venture Fund and Caravan Health Ventures (CHV).
- The capital is designated for expanding the company's services nationwide, enhancing its capabilities for navigating complex community resource networks, and further augmenting care teams by automating routine, yet
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PGxAI Unveils AI-Driven Genetic Tool to Personalize GLP-1 Treatment
What You Should Know:
- PGxAI, a leader in AI-powered pharmacogenomics released a new report aimed at personalizing treatment regimens for patients taking semaglutide (commonly known by brand names Ozempic and Wegovy) and other widely used weight-management drugs.
- Utilizing advanced artificial intelligence models, the report analyzes patient-specific genetic data to identify and quantify genetic variants that impact drug efficacy and safety, finding that up to a third of
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Q/A: Former HHS Commissioner on Why Medicaid is the Most Innovative Program in U.S. Healthcare
Medicaid plays a vital role in the American healthcare system, providing coverage for millions of vulnerable individuals. To gain a deeper understanding of the program's evolving landscape, its unique strengths, and the challenges it faces, we spoke with Gary Jessee, Senior Vice President, National Consulting. With extensive experience on both the payer and provider sides, Jessee offers valuable insights into Medicaid's role in addressing critical needs, from long-term services and supports to
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