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Nurse-1-1 Raises $2.3M to Expand Conversational Marketing for Healthcare

by Fred Pennic 03/31/2022 Leave a Comment

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What You Should Know:

– Nurse-1-1, the first conversational marketing company for healthcare raises $2.3M in seed funding round led by Argon Ventures with participation from York IE and Hyperplane. 

– The company will use the financing to expand its team, accelerate its go-to-market efforts, and scale its current partnerships with publicly traded and nationwide digital health, at-home testing, and pharma companies.


Nationwide Nurse Work

Through a nationwide network of over 2,000 NPs, RNs, PAs, and MDs and a complete customer service platform, Nurse-1-1 educates patients and drives adherence at all patient touchpoints within the digital health and pharma markets. Embedding its HIPAA-compliant live chat widget into any digital health experience allows Nurse-1-1’s network of nurses and advanced practice providers to proactively engage and influence patients to make the right health decisions and properly utilize digital health offerings. In 2021, Nurse-1-1 had over 10,000 patient consultations through its partnerships with digital health, at-home testing, and pharma companies.

Simplify prescription adherence, at-home testing, and more

Medication adherence is a public health concern. Pre-pandemic, non-adherence to medications cost the healthcare system $300 billion annually, according to Healthcare Finance Report. Out of every 100 prescriptions sent, only 50 to 70 are ever picked up and paid for at the pharmacy, 25 to 30 taken properly, and about 15 to 20 refilled as prescribed. OMJ reports that the biggest barriers that patients face when using their medications effectively include poor provider-patient communication, inadequate knowledge about a drug and its use, not being convinced of the need for treatment, and fear of adverse effects of the drug—all topics that nurses are uniquely positioned to address.

Nurse-1-1 also works with many at-home testing companies, navigating their patients through their at-home testing journey. In recent years, at-home testing has become a key tool in early detection of many health care issues, and studies have shown that testing adherence jumps significantly when a patient has a provider they can talk to.

“Patient adherence—whether to medications, at-home testing, or other digital health treatments—is a major issue to tackle,” said Michael Sheeley, Co-founder and CEO of Nurse-1-1. “Our embedded nurse chat provides an on-demand experience with patients waiting fewer than 8 seconds on average to connect with a nurse—bridging an essential gap in care when patients need it the most.”

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Tagged With: Care Coordination, digital health, HIPAA, hipaa-compliant, medication, Medication Adherence, Patient Adherence, Pharma, Pharmacy, prescription adherence, Public Health

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