What You Should Know:
– UCB has selected Medisafe to develop branded digital drug companions for antiepileptic medications, marking the company’s official entry into the digital therapeutics space.
– The initial collaboration will primarily be focused on their antiepileptic medications, but they are exploring its use for additional brands.
Medisafe, a leading digital therapeutics company specializing in digital companions, has been selected by UCB to develop branded digital drug companions for its antiepileptic medications, with greater capabilities to expand across additional brands. The digital companions streamline support for patients to access financial assistance, patient diaries, and doctor discussion guides throughout their treatment journey.
UCB is launching both digital companions in November in support of National Epilepsy Awareness Month and the more than 3.4 million patients in the US who live with the neurological condition. 1 in 26 people in the US will develop epilepsy at some point in their lives and UCB wants to make managing medication therapies easier through new digital companions from Medisafe. UCB is a leader in antiepileptic medications commonly used to treat epilepsy and the new digital experience for users will deliver condition-specific content to help support patients through any medication challenges. To date, nearly 7MM users rely on Medisafe’s digital therapeutics platform, which applies real-world evidence to build connected medication management programs and influence patients’ behavior on therapy.
The collaboration will raise awareness and drive engagement with a content-rich digital experience for patients to gain support and community throughout the course of their treatment. The Medisafe app is available to Android and iPhone users through both the Google play and Apple app stores. Patients can experience the antiepileptic medication resource centers within the Medisafe app, unlocking a world of advanced patient support and guidance as a result of this collaboration.
“At UCB, we focus on fostering collaborations that deliver a purposeful impact to people living with epilepsy. As part of our ongoing digitalization efforts, the Medisafe app will allow us to continue supporting patients with new, innovative ways of navigating their health,” said Anita Moser, Head of Assets and Optimization for U.S. Neurology, UCB. “During the COVID crisis, the ability to support patients digitally is more important than ever, and we are pleased to deliver personalized and immediate support directly to epilepsy patients and their caregivers.”
