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Geisinger, OSF, Presbyterian Double Down on Digital Transformation with AVIA

by Jasmine Pennic 10/14/2020 Leave a Comment

Geisinger, OSF, Presbyterian Double Down on Digital Transformation with AVIA

What You Should Know:

– AVIA, a healthcare innovation network comprised of 50+ health systems and other healthcare stakeholder groups, today announced that Geisinger, Presbyterian Healthcare Services, and OSF HealthCare have renewed or expanded their partnerships with the organization to accelerate digital transformation within their individual systems.

– While hospital spending has steeply declined due to the COVID-19 pandemic, today’s announcement indicates that AVIA Members value the Network’s shared learnings and rely on AVIA’s unique service model to better understand new markets and select/scale digital solutions.


While hospitals and health systems across the country face tremendous financial pressures and declining consumer confidence, AVIA Network Members continue to lead healthcare toward practical, impactful, and sustainable digital transformation. AVIA is the nation’s leading digital transformation partner for healthcare organizations. Through renewed and expanded partnerships with Members and new initiatives underway with consulting clients, AVIA sees strong momentum across the country in the strategic moves powered by digital.

This momentum is accelerated by AVIA’s differentiated service model. Unlike other services firms, AVIA enables sustained results through its membership insights and customized support. Insights are distilled and delivered to Members from AVIA’s deep expertise coupled with long-term relationships and understanding of where health systems are acting.

Renewed membership

Geisinger, a nationally-renowned leading health system in innovation, renewed their membership in the AVIA Network. “At Geisinger, we’re constantly seeking new ways to improve care for our patients, our members, and our communities,” said Dr. Karen Murphy, Executive Vice President, Chief Innovation Officer, and Founding Director of the Steele Institute for Healthcare Innovation. “In AVIA, we’ve found a partner to help us operationalize and accelerate our innovation efforts.”

In the next chapter of Geisinger’s AVIA membership, the two organizations will work closely together in support of the Steele Institute’s Digital Transformation Office (DTO). With a charge that includes purview over advanced and predictive analytics, informatics, software development, experience strategy, product design, and product management, Geisinger will prioritize their key capabilities with AVIA’s support. AVIA will help the DTO team assess the market for digital solutions that enable these capabilities, and accelerate technology selection and deployment.

Expanded partnership and tailored support

Presbyterian Healthcare Services was looking to innovatively improve how they digitally serve their patients, to extend support both locally and to remote communities through telehealth and innovative models of care. In a time of great uncertainty, Presbyterian wanted to partner with an organization they trusted to catalyze the work, and chose to partner with AVIA.

“AVIA knows us, and they’re already an extension of my team. The support they provide goes beyond what a traditional consulting firm would provide, because they have an active membership of like-minded health systems, and are gaining real-time insight into what other organizations are doing successfully, and where there are roadblocks. This sets us up to innovate effectively and with speed, especially during unprecedented times,” said Ries Robinson, Chief Innovation Officer at Presbyterian.

OSF HealthCare engaged AVIA to assess the opportunity for digital technology across the system to inform their operational and transformational activities in support of current year financial targets. Specifically, AVIA mobilized and assessed OSF stakeholders to identify where AI and robotic process automation could enable Mission Partners to more meaningfully contribute to the Ministry as well as support a sustainable cost structure for the system. In the next phase of work, AVIA will develop a prioritization framework and make final recommendations to the OSF executive team.

 AVIA furthers its Members’ insights through tailored support that provides strategic advice for action, grounded in what is possible, not theoretical. “It has been exciting to see health systems both embrace digital and AVIA’s service model. Through membership, we’ve been able to offer a combination of market research, advisory support, and peer collaboration,” said AVIA’s Chief Product Officer, Eric Jensen. “This unique mix is helping our members to move faster.”

Tagged With: AI, AVIA, Catalyze, digital transformation, Health Systems, healthcare innovation, model, Partners, Predictive Analytics, telehealth

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