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The Future of Whole-Person Care: The Intersection of Tech and Holistic Health

by Judith Nowlin, Chief Growth Officer for Babyscripts 12/09/2019 Leave a Comment

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The Future of Whole Person Care: The Intersection of Tech and Holistic Health
Judith Nowlin, Chief Growth Officer for Babyscripts

There is a common misconception in the healthcare field that technological innovation is opposed to the philosophy of holistic care. Tech is viewed as artificial, manufactured, and impersonal — it values human experience only for the sake of developing better algorithms and treats the physical body of the patient without care for their personhood. 

In contrast, holistic care is seen as organic and natural; elevating the physical, emotional, and spiritual needs of an individual and seeing them not as a patient but a person with a particular and unique social and cultural background. Under this perception, it is easy to see why those invested in whole-person care have resisted the march of innovation or flat out rejected it. 

But to see these two things in tension is to ignore the character of technology — that is, as a tool rather than an end in itself. Take the smartphone, for example. It can be used as a means of ignoring interpersonal connections, endlessly scrolling through social media feeds or web content instead of interacting with people — but it has also provided the means of keeping up and strengthening interpersonal connections, through video chat, text messaging, phone calls, and countless other forms of communication. The lesson of the smartphone generation? Tech is what you make of it. 

And that lesson should be applied to tech’s role in healthcare. Tech is not a threat to holistic care, but rather a means to scale its interpersonal experiences, and we need to start viewing it in that light. Tech overcomes the real threat to holistic care — human limitation. 

In an ideal world, caregivers would be available 24/7 to hand-deliver personalized care to their patients. In a tech-enabled world, we can come close to realizing this vision, as digital tools provide the means to extend care into a person’s home while overcoming the physical obstacles of distance and time exacerbated by the shortage of caregivers. 

Of course, the philosophy of holistic care is not based solely on interactions between patient and caregiver. In fact, if holistic care is successful, the need for a caregiver drops away, as the goal is to create independent individuals who can sustain and manage their own health. 

Tech can foster this independence through delivering accessible educational content to patients right where they are, enabling them to take an active role in their own health and become self-reliant. From this angle, the patient is not just another diagnosis, but an individual who with the proper means can be empowered to control their own health and wellness. Tech can aid that patient to learn about and be encouraged to pursue healthy lifestyle choices that fit their individual needs and can keep them off of medications and out of the hospital: a primary goal of holistic care. 

This type of individualized care plan is made possible by “Big Data” — the very algorithms that at first glance seem so impersonal, reducing the patient to a statistic. Far from depersonalizing care, these are at the heart of driving the shift from diagnostic to preventative care, revealing novel insights and helping to create plans that are tailored to the individual person and encourage the patient to view themselves as a uniquely structured individual whose care management should reflect that, and not be delivered through a one-size-fits-all approach.

Imagine a world where the human connection of whole-person care isn’t limited to physical touchpoints, where instead of reaching five or ten patients in a day, a care provider can reach hundreds. A world where hospitals are empty from preventable admissions and the drug industry unnecessary except in exceptional cases, where redundant protocols don’t exist. This is the promise that technology has fulfilled in other industries, and it’s time that the champions of holistic healthcare set aside their skepticism to take a second look.

About Judith Nowlin 

Judith Nowlin is the former Co-Founder/CEO of iBirth and now the Chief Growth Officer at Babyscripts, a virtual care platform for managing obstetrics where she focuses on strategic partnership, enterprise sales, and speaking engagements. Nowlin created iBirth™, a mobile care companion for pregnancy, birth and postpartum, to help healthcare practitioners deliver better health outcomes for women and children in the United States and beyond. The original idea for the app was born out of her prior decade of service in maternity care as a healthcare educator. iBirth was acquired at the end of June 2018 by Babyscripts, Inc. 
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Tagged With: algorithms, Babyscripts, big data, care management, Caregivers, Heart, obstetrics, Social Media, video, Virtual Care, Virtual Care Platform

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