– Life Image to offer breast health management platform, Mammosphere free of charge to consumers during breast cancer awareness month in October.
– Mammosphere allows women to electronically request their breast imaging records from doctors, store them on a secure and HIPAA-compliant platform.
– Life Image’s My Data, My Rights campaign will run throughout October with a focus on key regions across the U.S., including the Chicago metro area, Iowa, Massachusetts, Minnesota, New Jersey, North and South Dakota, Rhode Island, Virginia, and Wisconsin.
Life Image, a global interoperability network for sharing clinical and imaging data, today announced it will offer membership to its one-of-a-kind breast health management platform, Mammosphere, free of charge if participants sign up in October. Mammosphere allows women to electronically request their breast imaging records from doctors, store them on a secure and HIPAA-compliant platform, and share them with their care team members and specialists.
Importance of Access to Prior Mammograms
Despite federal laws giving patients the right to access to their own medical records in a timely manner and in the format of their choosing, patients often have a difficult time obtaining their records. Access to prior mammograms is critical for women during all phases of their breast health journey, from routine screenings to treatment and remission. For example, having prior mammograms available for comparison during routine screenings can reduce false positives by 40 to 60% and enable doctors to catch 30% of cancers earlier when they are more treatable.
Focused on breast health, it empowers women to own their medical history in order to take control of current and future care. While everyone in healthcare tries to securely share data with patients, Life Image has tackled one of the hardest types of data to share (imaging) and shown that not only is it possible to give patients their data, but essential and hugely impactful for patient satisfaction and health outcomes.
My Data, My Rights Campaign
In addition to offering a free membership to Mammosphere if women sign up during the month of October, Life Image is also launching it’s My Data, My Rights campaign to raise awareness around patients’ rights to access and own their health data, the importance of controlling personal health data, and how to navigate the healthcare system to effectively obtain this information. The campaign aims to demonstrate to women the importance of owning and understanding their breast health history, as it is pivotal to current and future care. As part of the campaign, Life Image is partnering with local leaders as well as nonprofit and advocacy groups focused on breast cancer, including Are You Dense, Inc.
Life Image’s My Data, My Rights campaign will run throughout October with a focus on key regions across the U.S., including the Chicago metro area, Iowa, Massachusetts, Minnesota, New Jersey, North and South Dakota, Rhode Island, Virginia, and Wisconsin. To download Mammosphere or learn more about Life Image’s My Data, My Rights campaign, visit https://go.lifeimage.com/my-data-my-rights.
Why It Matters
“Life Image is dedicated to providing women with a healthcare experience as simple and useful as any other experience they have in their digital lives,” said Cristin Gardner, Director of Life Image’s Consumer Division. “Over 60 million women receive breast care in the U.S. With such a large and engaged population, the consumer experience around this should be one the most seamless and modern experiences in healthcare. As part of our corporate citizenship in the month of October, we are committed to helping to empower women with information and tools to take control of their breast health data while also continuing to raise awareness among healthcare offices about the federal rules that support the patient’s right to own and control their medical data.”
