Blue365, the health and wellness program for Blue Cross and Blue Shield (BCBS) members, today announced a connected health partnership with Fitbit to help consumers create and maintain healthy habits. Through this new connected health program, more than 60 million BCBS members have access to this special offer on Fitbit activity trackers and smartwatches, and also have access to an additional offer by bundling their purchase with a Fitness Your Way gym membership from Tivity Health.
Blue365 is currently available to members of the 23 participating BCBS companies, as well as the Blue Cross and Blue Shield Government-wide Service Benefit Plan, also known as the Federal Employee Program® (FEP®). Blue365 features weekly deals and long-running special offers from top national retailers and other vendors. In addition to the special offer on Fitbit devices, other available products and services include fitness gear, gym memberships, healthy eating options, stress management services, hearing aids and vision and dental products.
“There is no question that increasing activity and moving more is a tremendous benefit that can improve health, and I’m excited Blue365 members will have even more incentives to get and remain healthy by exercising at a pace that’s right for them,” said Mark Talluto, vice president of strategy and analytics for Blue Cross Blue Shield Association (BCBSA). “This strategic partnership will bring personalized health and wellbeing to the next level, allowing members to put their health first.”