World Business Research (WBR) and Conversa Health have released a new report, “Healthcare 2020: How Automated Patient Experiences Will Transform the Landscape”. Based on direct interviews and survey responses from 134 leading healthcare executives, the report explores how healthcare executives view automated healthcare technologies, their use cases and planned adoption.
Survey respondents reported wide-ranging benefits related to automated healthcare, uses of patient generated health data, and an accelerated adoption of Conversational AI technology to help them meet their strategic business initiatives. In fact, 98% of healthcare executives feel automated healthcare will be important to help close gaps from episodic transactional care, to continuous and collaborative care experiences.
As a value-based component to healthcare becomes increasingly common, the importance of these types of solutions that can help to define and communicate value to patients is growing rapidly. “We have been using automated technology and it has exceeded my expectations,” said Margaret Sabin, the CEO of Penrose- St. Francis Health Services, of Centura Health. “It has enabled us to engage with our patients in a way that’s convenient for them, and gives us the kind of information we need to help them manage their lives.”
Important findings from the research include:
87% of respondents feel that automated healthcare is beneficial for helping patients engage in their own care
82% of respondents see value in using automated healthcare solutions for gathering more patient-generated health data (PGHD)
79% of respondents will be working on integrating automated healthcare solutions within the next 24 months
49% of respondents are either integrating or already have integrated patient generated health data into their patient experience initiatives
Additionally, Accenture just released a study showing significant growth in consumer acceptance of automated patient engagement technology, ranging from artificial intelligence to virtual clinicians and home-based diagnostics. It also shows consumers are increasingly using a variety of digital self-service tools for managing their health on an ongoing basis.
“We absolutely need to move in the direction of a continuous care experience because it is demanded by the world we live in now,” stated Sven Gierlinger, Chief Patient Experience Officer, Northwell Health. “Listening to the voices of our patients and caregivers is important because their voices become bigger and bigger.”
“When you look at all the latest research and look around the industry to see what the innovating health systems and pharma companies are doing, they are embracing automated, conversational AI,” said Chris Edwards, Chief Marketing and Experience Officer of Conversa. “They see the value of these personalized, automated conversation experiences helping them accelerate their key strategic business needs around population health management, care coordination, patient acquisition and engagement.
The full report is available for free download at www.conversahealth.com/research.
