Apple is reportedly planning to pull Fitbit devices from its retail stores, Re/Code first reports. Apple did not release a statement on why they will no longer sell the device; however, it is a safe bet to assume Apple is focusing more on its own wearable solutions optimized for the HealthKit platform.
The announcement comes just one week after Fitbit announced it did not have any plans to integrate with Apple’s HealthKit platform; however, they did not totally rule out the possibility of future integration with HealthKit.
In a response statement to Re/Code, Fitbit’s CEO James Park said:
“As the #1 selling connected device with 69% year-to-date 2014 market share (source: NPD), Fitbit is currently sold in 46 countries and in over 37,000 retail stores, including Amazon, AT&T, Best Buy, Bloomingdales, Brookstone, Dick’s Sporting Goods, Kohls, Microsoft Store, Nordstrom, REI, Target, The Sports Authority, Tory Burch, Verizon and Walmart. Fitbit looks forward to a robust holiday season as the connected health and fitness category continues its rapid growth.”