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Healthcare CRM

Healthcare CRM: From Marketing to a Foundation for Value-based Care

by Rupen Patel, CEO at Influence Health. 02/27/2018 Leave a Comment

Healthcare CRM: From Marketing to a Foundation for Value-based Care

For many healthcare organizations, the decision to employ a customer relationship management (CRM) solution is typically driven by the marketing department. Marketers need data-driven tools that enable them to better segment and identify high-value consumers, leverage demographics and behavioral data to personalize messages, and measure the ROI for marketing programs.Today, the potential value of healthcare CRM extends far beyond marketing, supporting myriad use cases in both clinical and
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