Anyone who has worked in healthcare IT for any amount of time knows this: we’re all carrying more applications than we can reasonably manage. Some of these systems are critical. Some are helpful. And some have simply hung around longer than they should because nobody has had the time, data, or political capital to shut them down.
For years, application rationalization was a manual, spreadsheet-driven exercise that demanded a lot of effort and delivered very little insight a leadership team
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Health IT & Digital Health-Opinion | Op-Eds | Guest Columns | Analysis, Insights - HIT Consultant
Why Pharma Marketing’s “Safe” Playbook Is Expiring in 2026
Pharma marketing has always operated within strict regulatory boundaries. What’s changing as we head into 2026 is not just the level of scrutiny, but the pace and unpredictability of it. Platform policies, data usage rules, targeting limitations, and compliance standards are evolving unevenly across channels and often without much warning.
That volatility is forcing pharma marketers to rethink how they plan, buy, and optimize media. The old playbook which was built around a
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3 Ways Health Brands Can Design Digital Experiences That Users Won’t Abandon
According to new research, nearly half of users ultimately abandon the digital health or wellness technologies they adopt. This startling finding reveals a major challenge amid the industry's rapid growth.
Health and wellness technologies are everywhere — on our wrists, in our pockets, and guiding our sleep. In fact, nearly 1 in 3 Americans uses a wearable device to track their health and fitness.
Yet, engagement is breaking down just as quickly as
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Practice Makes Prepared: Why Simulated Threats Outperform Traditional Training in Healthcare
Healthcare organizations are fighting a cybersecurity battle that becomes more complex every year. Phishing emails are now crafted with AI-driven precision. Text-based “smishing” scams are being increasingly used to impersonate hospital leadership or credentialing staff. Phone-based “vishing” calls can bypass filters entirely and pressure employees into disclosing credentials in real time.
These threats are not just occasional distractions; they are continuous, evolving, and
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Reimagining Care Delivery: 5 Imperatives for Operationalizing Enterprise-Wide RPM
Remote patient monitoring (RPM) has become a strategic imperative for providers, payviders, and MedTech innovators looking to reimagine care delivery. The drivers are plain enough: chronic disease prevalence continues to rise, clinical teams are under pressure from staffing shortages, and readmission penalties are mounting. At the same time, patients expect care that is continuous, connected, and responsive. Data collected by RPM devices can be a gamechanger in addressing these challenges, yet
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Beyond the Status Quo: 3 Core Pillars for Scaling a Private Practice in 2026
The most reliable methods of growing a private medical or dental practice haven’t changed much over the years. And yet they remain a well-kept industry secret.
The particulars might look a bit different from year to year, but the underlying concepts are the same. Creating a well-articulated brand, a strong system that encourages patient compliance, and having a leadership team whose strengths complement one another are the tried-and-true methods for
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Stop the Leak: How Missed Referrals Cost Health Systems Millions Annually
Missed referrals represent a major, recurring cause of revenue leakage for providers and delays in access to care for patients.
When a physician refers a patient to a specialist, the ideal outcome is a prompt appointment and clear documentation that flows back to the referring provider. This “closed referral loop” is essential for patient safety, as the referral process is often a vulnerable point in the care journey.
However, health systems often fall short of the “ideal” when it
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Why AI Fails in Fragmented Systems: A 2026 Guide for Healthcare Leaders
Healthcare organizations have spent the past decade layering on digital tools in the name of patient engagement. What began with portals and messaging systems has expanded to include scheduling, digital forms, reminders, and payments. But in many practices, these solutions were implemented one by one, often from different vendors and with little thought for how they work together. The result is a disconnected patient experience and an operational burden for staff.
Fragmentation shows up in
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The $20B Opportunity: Transforming Unused Health Data into a Strategic Asset
Healthcare's digital transformation has generated an unprecedented volume of information: 65 zettabytes and counting. Yet despite this abundance of data, most health systems are struggling to translate it into real value. In fact, 97% of existing health data goes unused. The issue is not a lack of data, but the absence of a foundation that makes data trustworthy, connected and ready to act upon.
Solving these long-standing challenges is what will allow data to shift from a liability into one
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Stewardship, Not Surveillance: Bridging the Gap Between Clinical Autonomy and Oversight
The balance between independent medical judgment and organizational governance defines much of modern healthcare’s internal tension, an ongoing challenge born of both inevitable macro factors and, crucially, avoidable workplace conflict. Physicians pursue diagnostic and therapeutic precision through individualized decision-making, while administrative bodies enforce consistency, fiscal accountability, and compliance with regulatory standards.
As healthcare systems grow more complex and
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