Healthcare organizations invest billions annually in clinical technology, yet a troubling pattern persists: software that excels in feature demonstrations often fails when deployed in real clinical environments. The problem isn't inadequate functionality or insufficient computing power—it's the design neglect that ignores how healthcare professionals actually work.
Increasingly, these organizations report that user interface and experience design frequently determine implementation success as
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Health IT & Digital Health-Opinion | Op-Eds | Guest Columns | Analysis, Insights - HIT Consultant
Unlocking Real-World Evidence: 5 Questions to Ask Before Trusting AI-Curated RWD
In today’s pharmaceutical industry, real-world evidence (RWE) offers significant potential across all phases of the product life cycle, from trial design to product launch, from pricing and competitive reviews to evaluating the effects of switching medications.
As RWE becomes a key tool for life sciences organizations to shape clinical trial strategies, advance treatment development, and meet regulatory requirements, the quality of the underlying data and trust in how it was generated is
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The Pharmacy Closures Crisis: How Independent Pharmacies Are Fixing Pharmacy Deserts
In October, Rite Aid announced it would close all remaining stores, following a multi-year trend of major pharmacy chains like Walgreens and CVS eliminating thousands of locations.
When the only nearby pharmacy shutters, where can patients go instead? For a growing number of communities, the answer is: nowhere close.
Nearly 16 million people in the United States live in a pharmacy desert, traveling a significant distance to reach the nearest pharmacy. This limited access to
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CMS Launches WISeR Model: New Medicare Prior Authorization Rules Start Jan. 1
Earlier this year the Centers for Medicare and Medicaid Services introduced the "Wasteful and Inappropriate Service Reduction" model, a series of prior authorization requirements designed to ensure timely and appropriate Medicare payment for select items and services in six states (New Jersey, Ohio, Oklahoma, Texas, Arizona, and Washington) that take effect Jan. 1.
As part of the “WISeR” requirements, CMS selected tech vendors to implement enhanced technological models to
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AI Nutrition Labels: The Key to Provider Adoption and Patient Trust?
At the frontline of patient care, providers have been put under impossible pressure to lead the charge for AI within healthcare. This is not a sustainable way to move the needle towards increased AI innovation for healthcare as a whole. Providers require a familiar frame of reference, collaboration with a broader network to build effective standards, and tools that will help translate the impact of innovation to patients and ensure safety.
The healthcare industry is finally on the brink of a
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Is Your Agency Next? Why Behavioral Health Leaders Can’t Ignore Cybersecurity
Many behavioral health agencies lack adequate controls to address and recover from a cybersecurity incident. What these agencies need are capabilities such as adequate backup and recovery, managed detection and response (MDR), security information and event management (SIEM), data loss prevention and other key security elements. Without these tools, agency leaders cannot identify a security incident and remedy or recover their IT environment.
In a 2024 report, the Ponemon Institute, an IT
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Combatting Patient Aggression: How Vocal Biomarkers Can Protect Hospital Staff in 2026
Patient aggression in the hospital is a growing problem. Among nurses and other staff, violent or abusive behaviors have been linked to burnout and PTSD — two of the many reasons nurses have left the medical profession in recent years by the thousands. Preventing aggressive behavior before it can begin is perhaps the most effective, and elusive, strategy for reversing the trend.
Here’s a closer look at the problem
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Retail Pharmacy 2026 Forecast: From “Hard Truths” to AI-Driven Innovation
2025 has been a year of hard truths for retail pharmacy.
Persistent reimbursement pressures, escalating fees, workforce shortages and policy whiplash have forced many operators to rethink how they serve patients and sustain their businesses. Expanding into clinical services and stepping into the role of frontline healthcare providers is becoming an expectation, not an option. Direct-to-payer contracting is no longer experimental.
But perhaps the most palpable change for
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5 Ways AI Can Go Beyond Optimization in Healthcare Marketing in 2026
Artificial intelligence (AI) has already proven its worth in healthcare marketing by optimizing campaigns—refining targeting, improving efficiency, and reducing waste. But optimization is only the beginning. Its real value lies in creating tangible advantages—extending human capabilities, enabling precision at the point of care, simplifying complex compliance requirements, and bridging the gap between treatment and access. Here are five ways AI can and should transform healthcare marketing
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Prenatal Compliance: Solving SDOH Needs Builds Trust with Moms
Pregnancy is one of the most-expensive episodes for insurers, averaging about $19,000 for pregnancy, vaginal delivery and postpartum care, and $26,000 for cesarean births. Compared with other industrialized nations, costs in the U.S. are nearly eight times higher.
And what do mothers in the U.S. get in return for this high-priced care? They get the highest death rate per 100,000 live births in the developed world, with 18.6 deaths recorded in 2022, compared with 5.5 deaths per 100,000 in the
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