In the world of healthcare marketing, crafting an effective campaign involves numerous elements: technology, precise audience targeting, budget considerations, timing, objectives, and the coordination of multiple stakeholders. Yet, there is one crucial factor that underpins all these components, one that is often overlooked but essential Is trust. Trust is the invisible thread that binds agencies, vendors, platforms, and clients together. When nurtured, it transforms an ordinary campaign into a
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Open Source in Life Sciences: Balancing Innovation and Compliance
Data science teams in the life sciences industry are experiencing a significant change that will transform how clinical data is analyzed, opening the door to new possibilities for innovation. The transition isn’t happening overnight, but such incremental approaches are necessary to ensure success in such a highly regulated environment.
For decades, SAS was “it” in life sciences. If you wanted to be a data scientist in the industry, you had to know SAS. However, recently there has been a move
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What’s Next for Women’s Health in 2025? 5 Trends That Are Driving The Sector
Women’s health is finally getting the treatment it deserves. Historically overlooked, downplayed, and neglected, investors have spotted the largely untapped opportunity the sector presents. Venture capital investment in the women’s health sector has surged by 314% over the past five years, and despite the recent slowdown in startup funding, mid-year data shows the sector is on track for another record-breaking year.
While women spend 25% more time in poor health compared to men, the prognosis
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AI in Healthcare: Enhancing the Patient Experience with Compassionate, Secure Virtual Agents
In today’s digital-first world, AI-powered automation is redefining how we approach both customer and healthcare patient experiences. While AI has already made its mark across industries, its application in healthcare introduces a unique opportunity to enhance patient experience (PX) at a time when the industry is grappling with unprecedented challenges, including staffing shortages and increased demand. Virtual AI agents, equipped with advanced conversational abilities, can now assist patients
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Avoid These 6 Healthcare Survey Mistakes in 2025
When professionals from fields like healthcare talk to me about polling at MIT, they often assume that designing patient surveys will be easy. They have questions, patients have answers, and getting from Point A to Point B seems like it should be a simple matter of handing off a clipboard and a pen.
But as these professionals quickly realize, surveying people can be extraordinarily tricky, even when (maybe especially when) the topic is their own behavior and experiences.
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6 Ways Integrated Platforms are Transforming Provider Data for Payors
For decades, health insurance payors have relied on outdated legacy workflows, antiquated provider data management systems, manual data entry and internal departmental structures. All of this disjointed approach results in errors in provider data for payors. These challenges can occur at many points during the provider’s tenure with a payor including during the onboarding process; credentialing and re-credentialing; contracting phase or even updates such as address changes or patient panel
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The RCM Arms Race: How AI is Reshaping Healthcare Finance in 2025
As healthcare providers head into 2025, a technological arms race is reshaping revenue cycle management (RCM), with artificial intelligence (AI) emerging as the decisive factor between financial success and struggle. With approximately 46% of hospitals and health systems already utilizing AI in their RCM operations, the industry stands at a critical juncture where matching payer sophistication has become imperative for survival. This transformation represents a fundamental shift in how
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5 Vocal Biomarker Trends to Watch in 2025
In recent years, the use of AI-enhanced ambient listening tools has transformed the way clinicians utilize vocal biomarkers for cognitive and behavioral health assessments. As these technologies expand, clinicians are exploring use-cases for a wider range of languages, populations, and more conditions as well. Looking ahead to 2025, expect vocal biomarkers to play a more essential role in disease detection, offering valuable insights while saving time for both
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The Obesity Conversation: Moving Beyond Stigma and Shame
The conversation about what makes a “healthy” body has never been simple. Throughout every era of history, people have resorted to calling each other too fat, too thin, too tall, too short, too curvy, too muscular, or too lanky, often to reinforce power structures or achieve social agendas.
And every single time, we fall for it. We spend billions upon billions of dollars on products, potions, and procedures to help us get a little closer to that perfect body — whatever that means.
It’s
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How Embedded Finance is Transforming the Health and Medical Industry
Healthcare has undergone a dramatic transformation in recent years, driven by the urgent need to keep pace with an increasingly fast-moving world. With technology leading the way, healthcare providers, insurers, and patients have seen major improvements in how they manage medical needs and financial costs. One major change now taking root is embedded finance. Unlike traditional finance models where consumers need separate interactions with banks or insurance companies, embedded finance
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