According to the Food and Drug Administration (FDA), the term real-world data (RWD) refers to routinely collected data relating to patient health status and the delivery of healthcare services, and real-world evidence (RWE) is the clinical evidence regarding the usage and potential benefits or risks of a medical product derived from the analysis of RWD. Both RWD and RWE have increasingly attracted attention in the healthcare industry for years now, and rightly so, considering that the healthcare
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Beyond the Digital Front Door: 4 Mobility Tenets for Superior Patient Experience Design
As the front door to healthcare organizations becomes increasingly digital, these rules for engagement are fast becoming the keys to unlocking patient loyalty.
As healthcare digital innovators, we are witness to a fundamental shift in consumer experience expectations. With rising costs, increased quality of care expectations, and access to an expanding array of choices in care, consumers are demanding greater control of their healthcare experiences – and their loyalty to any
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FHIR: The Three S’s of Fast Healthcare Interoperability Resources
We are in a potential Health Renaissance and innovating at break-neck speed. However, with that acceleration as always, comes risk. We have to be careful with our data. That's why the Fast Healthcare Interoperability Resources (FHIR) standard was established. It's a bit ironic, but the reason why FHIR is needed is that the industry itself is red hot!
FHIR is a data transfer protocol that's designed to help developers provide information safely, securely, and efficiently. It's the
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3 Programmatic Tactics for Healthcare Marketing in 2021 & Beyond
Healthcare is an ever-growing market that is increasingly reliant on digital channels. According to Pew Research, 47% of internet users search for information about doctors or other health professionals online, and 1 in 20 Google searches are related to healthcare. In this digital landscape, remaining compliant while winning new patients is a unique challenge healthcare marketers face.
In the wake of the pandemic, the challenges are even greater. Rolling pandemic restrictions across the
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Dark Data in Healthcare: Health IT’s Next Big Opportunity?
Healthcare IT professionals have long faced data challenges - from sorting out storage issues during the Big Data age to complying with HL7 standards to adapting infrastructure amidst a rapid shift to telehealth. While these advancements have all improved information sharing across the industry and ultimately the patient experience, it’s also created mountains of data. In fact, RBC Capital reports that the healthcare industry generates 30% of the world’s data with that number expected to grow to
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Why Companies Need Healthcare Commercial Intelligence
Let’s face it - the healthcare industry has become increasingly difficult to navigate and breeds stiff competition. Faced with a global pandemic, an aging population and increased spending on healthcare, everyone from small startups to tech giants wants a slice of the market. However, each organization entering the healthcare market has unique problems that need solving to be successful.
Enter healthcare commercial intelligence. Healthcare commercial intelligence is a new
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Health Data Privacy Protection Requires Cultural Changes and A Holistic Approach
While practitioners tend to think about electronic health records (EHRs) as a modern convenience or necessity following centuries of hand-written and typed charts, the switch from pens and typewriters to computers also transformed scattered medical notes into data – personal information that forms a collectively valuable and powerful body. Data has become a critical asset for health care providers, arguably equivalent to currency, and in the digital age, failing to adequately protect patient
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Rethinking Patient Access: 4 Key Actions for Health Systems
As we learn to equilibrate with COVID-19, we are collectively learning how to modulate our acceptance of risk in order to re-emerge and engage with the world around us. It has at times over the course of the pandemic been a necessary choice, oftentimes in the name of risk, to forgo routine healthcare. Our avoidance of more routine prevention and health maintenance activities to minimize exposure and taxation of health systems has unfortunately increased other health risks, particularly risks
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Children’s COVID-19 Vaccine: A Key to Protecting Pediatric Asthma Patients
What Has Everyone Excited about COVID-19 Vaccines for 5-11-year-olds?
With the rollout this month of the COVID-19 vaccine for those 5-11 years of age, we can now directly protect children with asthma for whom COVID-19 infection is an even bigger hazard for our children during the pandemic.
During the COVID-19 pandemic, the term “comorbidities” has entered our daily vernacular, mostly in reference to adults’ chronic illnesses such as cancer, heart disease and diabetes, but with pediatric
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How IVAs are Helping Care Providers and Patients Deal with Delta Variant
Communicating clearly and effectively with patients is a hallmark of good patient care. However, as the Delta Variant defines the next phase of COVID, many healthcare organizations are experiencing a massive surge in patient communication volume. Not only do they need to communicate important updates about the virus, testing, appointments, and vaccinations; but they are also still dealing with a swell of inbound questions from patients needing answers to ongoing healthcare concerns they may have
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