• Skip to main content
  • Skip to secondary menu
  • Skip to primary sidebar
  • Skip to secondary sidebar
  • Skip to footer

  • Opinion
  • Health IT
    • Behavioral Health
    • Care Coordination
    • EMR/EHR
    • Interoperability
    • Patient Engagement
    • Population Health Management
    • Revenue Cycle Management
    • Social Determinants of Health
  • Digital Health
    • AI
    • Blockchain
    • Precision Medicine
    • Telehealth
    • Wearables
  • Life Sciences
  • Investments
  • M&A
  • Value-based Care
    • Accountable Care (ACOs)
    • Medicare Advantage

Facebook Pixel Healthcare Data Leak: Understanding Third-Party Risk for Sensitive Data

by John Elliot, Security Advisor at Jscrambler 08/30/2022 Leave a Comment

  • LinkedIn
  • Twitter
  • Facebook
  • Email
  • Print
John Elliot, Security Advisor at Jscrambler

A recent report by The Markup, validated by research published in Patterns, highlights the risk of including third-party JavaScript in an organization’s website. The studies discovered that the Meta/Facebook “pixel” that was included on a large number of hospital and health organization websites was sending sensitive medical data to Meta, possibly in violation of HIPAA regulations.

Given the way the modern web is constructed, with pages assembled in real-time in the customer’s browser, there is an increasing risk across all sectors that some third-party JavaScript does more than you think. This could be due to many reasons, including a misunderstanding of a script’s capabilities, a developer error, or malicious tampering by a threat actor.

We’re past the point of changing the way that the web works — it is not uncommon for sites to load more than 35 scripts, with over 70% coming from third-party domains. From an information security perspective, we have to acknowledge that what is loaded in the consumer browser is now a team activity, in partnership with our digital marketing colleagues.

However, we have an obligation to manage the risk of data leakage and other JavaScript attacks (such as in-page crypto miners) to protect our customers and our organizations. This is especially true if we have to comply with external regulations and standards such as HIPAA or PCI DSS.

This requires three capabilities: observability, risk management and control. 

Observability: What JavaScript is being loaded into our customers’ browsers as they use our websites and web apps, and more importantly, what is that JavaScript doing?

Risk management: Understanding the inherent risk associated with a script and taking the appropriate action. Is it a script that’s known and has been seen many times? Is it novel? What domains is it associated with? Did it recently change? What are its behaviors — is it reading fields, modifying the page’s domain object model, or transmitting data? 

Control: There are some third-party JavaScript behaviors that should always be prohibited in certain areas of the website — for example, reading the data from form fields and sending sensitive personal or payment data to external hosts in potential violation of GDPR, CCPA, and PCI DSS regulations. These should be blocked by default so a script exhibiting rogue behavior is automatically blocked, after which it can be investigated and analyzed.

To protect their customers’ privacy and their own infrastructure, organizations should continuously monitor site content, identify and analyze the behavior of new scripts, and make informed decisions about whether or not to block them. Website designers should incorporate granular controls over sections of a webpage that collect sensitive customer data, blocking 

all unwanted activity such as reading form fields and exfiltrating data. 


About John Elliot

John Elliott specializes in regulated security and data protection. He’s represented both Visa Europe and Mastercard on the PCI Security Standards Council and contributed to many of the PCI standards including most recently PCI DSS v4. John has led aviation and financial services InfoSec and data protection functions and has recently embraced the role of Security Advisor at Jscrambler.

  • LinkedIn
  • Twitter
  • Facebook
  • Email
  • Print

Tagged With: behavior, Facebook, GDPR, Healthcare Data, HIPAA, model, risk

Tap Native

Get in-depth healthcare technology analysis and commentary delivered straight to your email weekly

Reader Interactions

Primary Sidebar

Subscribe to HIT Consultant

Latest insightful articles delivered straight to your inbox weekly.

Submit a Tip or Pitch

Featured Insights

Aligning IT & Clinical Teams: How to Reduce Friction and Improve Communication

Most-Read

Why Brain Health Is Entering Its Infrastructure Era

Brain Health’s Infrastructure Era: Proving Clinical Outcomes with Integrated Neuromotor Tracking

Why Catholic Health Inked a $500M Care Alliance with GE HealthCare to Automate Outpatient Triage

Catholic Health Inks $500M Care Alliance with GE HealthCare to Automate Outpatient Triage

KLAS Global HIT Trends 2026 Report: Artificial Intelligence Becomes the Top Investment Priority

KLAS Global HIT Trends 2026 Report: Artificial Intelligence Becomes the Top Investment Priority

Optum Partners with Anthropic to Deploy Claude Across Healthcare Claims and Revenue Workflows

Optum Partners with Anthropic to Deploy Claude Across Healthcare Claims and Revenue Workflows

Rock Health H1 2026 Digital Health Funding Recap: Startups Hit $7.4B in Venture Rebound

Rock Health H1 2026 Digital Health Funding Recap: Startups Hit $7.4B in Venture Rebound

M&A: ResMed to Sell MatrixCare Business to Frazier Healthcare Partners for $450M

M&A: ResMed to Sell MatrixCare Business to Frazier Healthcare Partners for $450M

The Real Risk in Healthcare AI Isn’t the Model. It’s the Data. 

Clinical Data Fidelity: The Real Blindspot in Healthcare AI Strategy

KLAS 2026 EHR Market Share Report: Epic Gains as Oracle Health Faces Third Year of Losses

KLAS 2026 EHR Market Share Report: Epic Gains as Oracle Health Faces Third Year of Losses

Qualtrics Acquires Press Ganey Forsta for $6.75B to Create the Most Comprehensive AI Experience Platform

M&A: Qualtrics Completes $6.75B Acquisition of Press Ganey Forsta

Viz.ai Launches Viz Pulmonary™ Suite: AI-Powered Workflows for COPD, Lung Nodules, and PE

Viz.ai Launches Viz Pulmonary™ Suite: AI-Powered Workflows for COPD, Lung Nodules, and PE

Secondary Sidebar

Footer

Company

  • About Us
  • 2026 Editorial Calendar
  • Advertise with Us
  • Reprints and Permissions
  • Op-Ed Submission Guidelines
  • Contact
  • Subscribe

Editorial Coverage

  • Opinion
  • Health IT
    • Care Coordination
    • EMR/EHR
    • Interoperability
    • Population Health Management
    • Revenue Cycle Management
  • Digital Health
    • Artificial Intelligence
    • Blockchain Tech
    • Precision Medicine
    • Telehealth
    • Wearables
  • Startups
  • Value-Based Care
    • Accountable Care
    • Medicare Advantage

Connect

Subscribe to HIT Consultant Media

Latest insightful articles delivered straight to your inbox weekly

Copyright © 2026. HIT Consultant Media. All Rights Reserved. Privacy Policy |