What You Should Know:
– Welltok, a consumer activation company, introduced The Connect Store, a new consumer-facing marketplace that allows users to spend designated benefits dollars or pay directly for health and wellbeing programs and products that meet their immediate needs.
– This supplemental benefit program features Welltok’s Connect Partners Ecosystem and helps Welltok clients like health plans and employers offer more extensive wellbeing without additional costs to them, while also giving individual platform users the ability to self-select top-shelf programs or products of interest.
– The first programs being offered on The Connect Store are Betr Health, a food-as-medicine movement breaking the intergenerational cycle of costly chronic disease, and Recommend, which provides personalized consumer health product recommendations at the point of care.
