What You Should Know:
– mPulse Mobile, the leader in conversational AI solutions for the healthcare industry, will acquire The Big Know, a prominent digital health company transforming how healthcare educates consumers.
– A deeper entrenchment in the streaming age and shifting consumer expectations demand a shift in the healthcare industry’s approach to care delivery and experiences. Quality patient engagement must be acknowledged as a vital and unavoidable part of the healthcare journey.
– The partnership will establish a holistic approach to digital health engagement with integrated conversational AI and rich content streaming. It is a major development for the industry that sets a new standard for quality patient engagement and helps address gaps in how healthcare organizations educate and activate their members.
– mPulse Mobile solutions excel at reaching and engaging diverse member and patient populations on their healthcare journey, helping customers to measurably improve outcomes. The Big Know adds a superior ability to captivate, educate and activate individuals through award-winning cinematic content that is proven to sustain deeper relationships. Together, the companies are on track to power over half a billion digital interactions in 2021.
– “We have a mission to improve health equity and health outcomes for the populations that we serve. Building on a foundation of knowledge through demographically appropriate learning strategies will help our clients and us achieve these goals and reduce health disparities,” Nicholson continued. “Our combination with The Big Know is a perfect synergy. Our legacy of engaging with hard-to-reach patient populations combines with their dedication to health literacy and formative learning experiences to ensure more educational engagements and greater outcomes.”
